Nashville Zoo Asks Donors to Get Behind Appeal
The Nashville Zoo recently mailed a promotion that solicits donations not with cuddly faces of charming critters, but with playful photos focusing on the rear ends of the zoo's animal inhabitants. The outer panel of the 5-3/4" x 8-1/2" selfmailer features the posterior of a zebra, standing in a field of bright green grass along the bottom of the mailing. Fully opened, copy in yellow asks donors to, "Get Behind Your Zoo." The zebra's behind is featured again, in a line of animal backsides that includes a giraffe, elephant, cheetah, skunk, and a bright blue macaw seated on the shell of a tortoise -- according to the piece, just a few of the nearly 1,500 creatures that call Nashville Zoo home. Clever copy states, "Even though we're at the tail end of a busy season, the Zoo is open year-round...362 days a year! There is not time to sit on our hindquarters..." A third panel doubling as the return envelope entitled "On the Backside..." features development plans for another 100 acres at the "rear" of the Zoo grounds. The reply form located on the back of the selfmailer gives donors a chance to declare, "I'm behind you, Nashville Zoo!" The ask ladder is set at $25/$50/$75/$100/$250/other, with each level of giving assigned a special title: $25 (Tail Feathers), $75 (Fanny Pack) or $250 (Head Hauncho). Recipients are encouraged to donate by using the reply envelope, or online at NashvilleZoo.org.

Smith & Hawken Brings the Garden Indoors
Multichannel gardening retailer Smith & Hawken encourages recipients to "Bring the Garden Indoors" in a recent catalog that spotlights a white tulip on the cover. The 7-1/4" x 6" piece is smaller than the standard 10-1/2" x 8" catalogs that Smith & Hawken typically mails, and at 24 pages it is also shorter than past efforts. Inside, the copy entices, "...While your garden may be resting beneath its frosty blanket, there are still countless ways to enjoy green, growing things in your home." Helpful tips follow under the heading "Now is the time to:" including "Plant a terrarium," "Hang a wreath of spring blossoms," and "Brighten your walls with art inspired by the garden." A two-page spread showcases simple product-pairing suggestions in the form of a series of mathematical sums. The decorative combinations are intended to demonstrate how recipients can enjoy nature right in their own homes. The chart suggests, for example, "Wire and Steel Flame Urn ($39) + Zygopetalum ($39) + Reindeer Moss ($12) =" the finished creation. Other offerings, such as a collection of terrariums and stands for growing and displaying plant life include a White Arch Standing Terrarium ($239) and Five-tier Tower Stand ($189). Orders can be placed by mail, phone, fax or online.

• Vice President of List Services
• Director of List Services
• Project Manager
• Media Buyer
• Promotional Product Consultant

• Provide the leadership that delivers catalog/web sales and profit goals.
• Direct all aspects of catalog fulfillment-inventory control, the distribution center, and the call center. Directing Inventory Control is a must.
• Develop and account for catalog financial plans and budgets.
Responsible for all aspects of catalog production-creative production, prepress, paper and printing, list acquisition and management