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This issue of DIRECT Newsline is sponsored by
MeritDirect
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Your Direct Contact For Response
Call
Center Magazine writes about the products and services which
call center and help desk managers purchase, such as Digital
Announcement Systems, Internet Call Center Products, Telemarketing
Software, Headsets, Predictive Dialers, Call Recording/Monitoring
Equipment Services and Call Accounting Software. Subscribers are Call
Center/Corporate Managers and IT Professionals responsible for providing
customer support, technical support and customer care in companies
throughout the United States and Canada. For more info contact
MeritDirect: Anthony
Carraturo at 914-368-1083 or Craig Albanese at
914.368.1021.
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Top Stories
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Postal Governors Rebut PRC on
Catalog Rates
By Larry Riggs
The U.S. Postal Service Board of Governors (BOG) has challenged the
Postal Regulatory Commission on several of its rate recommendations,
including those for standard mail flats, or catalogs.
Although the timing is unclear, the BOG asked the PRC to revisit several
issues stemming from the 2006 rate case.
It also challenged the PRC on non-machinable first class letters and
priority mail flat rate boxes.
But the BOG let stand the majority of standard mail rate hikes and the
shape-based pricing formula the PRC had suggested.
Except for periodical rates, which have been delayed until July, all the
new prices will go into effect May 14.
In its decision released yesterday, the BOG said it was "concerned about
the effect the steep increases in the prices of standard mail flats
would have on the vitality of the catalog industry."
Some PRC-recommended increases were as much as 40%, more than twice what
the USPS had originally proposed, according to the governors.
For example, "those catalogs which pay the piece rates for automation
flats entered at Sectional Center Facilities closest to the delivery
destination face a 41.1% increase under the Commission's proposal, but
would have experienced an 18.5% increase under the Postal Service's
proposal," the decision said.
The BOG added that "the risks of misjudging how mailers (and thus mail
volume) would respond increase significantly with rate changes of this
magnitude."
It was not known at deadline if industry pressure contributed to the
BOG's decision.
According to the BOG, the PRC stated in its Feb. 26 recommendation that
"mailers should be able to convert lightweight pieces to more efficient,
less costly letters if they feel that these cost-based rates are no
longer the most cost-effective way to send their mailings."
The commission relied on Bookspan's experience as "evidence that mailers
can be induced to change their mail piece shape through economic
incentives," the decision continued.
But the governors argued that "we are not confident that Bookspan
provides a completely reliable guide for Standard Mail rates in current
circumstances."
The BOG cited the rule that letter mail can only be up to 0.25 inches
thick.
"The commission did not explain how flat-size mail pieces that already
exceed the maximum letter thickness could change from flat shape to
letter shape," it said. "Moreover, the commission's rate design
significantly increases the price not only of lightweight flats but also
most heavyweight flats."
The BOG also noted that "the benefits of a robust catalog sector spill
over not only into other types of mail (such as First-Class mail and the
parcel classes) and other parts of the delivery industry (private
entities which likewise deliver parcels), but also into those portions
of the economy that produce, distribute, and service the goods ordered
from catalogs during the holidays and throughout the year."
The postal governors also sent back the commission's recommendations on
two-ounce and three-ounce first class mail letters because they don't
differentiate between machinable and non-machinable.
"The governors believe this warrants further analysis to ensure there
are incentives for mailers to provide letters that can be processed at
lower cost on efficient sorting equipment," the BOG said.
In addition, the governors urged the PRC to reconsider its
recommendations "as expeditiously as possible to give mailers a
practical opportunity to plan effectively for future mailings."
The BOG has no power to set any deadlines for the Commission, explained
Bob McLean, executive director the Mailers Council.
On the other hand, the BOG delayed until July 15 implementation of the
new rates for periodicals "to allow time for the publishing industry to
update computer software and adjust to the complexity of the
PRC-recommended rate structure for periodicals."
The USPS had proposed a single container charge for periodicals to
encourage efficiency, but the PRC recommended 55 different prices based
on container type, entry point, and level of sortation, the BOG noted.
The BOG also let stand the Commission's recommendation for a two-cent
increase, to 41 cents, for first class letters.
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Network Launched for Internet Telemarketing to
Cell Phones
Medio Systems Inc. has formed a partnership with Ingenio Inc. to
integrate pay per call advertising within Medio MobileNow, a new mobile
search-advertising network.
Beginning in the second quarter, Ingenio's pay per call ads will begin
appearing in search results listings that pop up on mobile phones,
enabling consumers to respond to advertising with one click.
The network is designed for targeting ads to individual consumers based
on search behavior, click-through history, demographics, geography and
other information gathered through data mining and analysis.
"Mobile search is a unique advertising platform where advertisers can
reach consumers who are actively looking for their services and ready to
transact at that moment," said in statement Omar Tawakol, chief
advertising officer for Medio Systems, based in Seattle.
In addition to direct response ads and Internet telemarketing
applications, the network is also designed for generating Web site
traffic and for sales and distribution of online products such as ring
tones.
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This issue of DIRECT Newsline is sponsored by NCRI List
Management
For over 25 years,
NCRI has been a leader in mailing lists, database services and
marketing analytics. One reason is our multi-sourced
data, drawn from multiple sources and constantly updated for
freshness and accuracy. Another is our superior service. And our suite
of modeling and
analytic services applies advanced marketing intelligence to your
file to improve performance and results. For counts or questions, or to
learn how our 25 years of experience can help you in your next campaign,
click here.
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Mobile Advertising Technology Introduced
Ad Infuse has unveiled technology for inserting targeted advertising
in games accessible through cell phones, portable media players and
other mobile communications devices.
It's designed for distributing personalized advertising into streaming
video, downloadable video and games. The ads can be updated too.
"Ad Infuse is committed to delivering mobile advertising across all
media formats on all mobile media devices -- from cell phones to iPods
to personal gaming devices," said in statement Ian Johnson, CEO and
founder of Ad Infuse.
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Patent Awarded to Gryphon Networks for
Do-Not-Call Lists
Gryphon Networks has received a U.S. patent for database technology
used with telemarketing predictive dialers for accessing do-not-call
lists.
The technology enables dialers to link with corporate databases to
identify telephone numbers on do-not-call lists. Federal and state
regulations require such lists be maintained and used in conjunction
with telemarketing.
"Outbound telemarketing has become incredibly sophisticated and
challenging. The rewards for those who do it well are increased revenues
and profits," said in a statement Keith Fotta, CEO of Gryphon.
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People in the News
International Data Group (IDG) has promoted Colin Crawford to
president and CEO of PC World Communications and Mac Publishing.
Crawford had been IDG's senior vice president of online services. One of
IDG's business units is IDG List Services.
Patrick Kagan has been appointed vice president of sales at Beach List
Direct Inc. Kagan will be responsible for new business development and
list rental promotion. He was formerly with SRDS.
Aptimus Inc. has promoted two executives. Mike Mayor has been named
senior vice president of sales for this online advertising network.
Michael Sullivan has moved up to senior vice president of media services
and marketing.
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Mail Stream: A Report on
Incoming Direct Mail
By ParadyszMatera and Direct Newsline
Hanes Has the Look of Comfort
Hanes, purveyor of cotton tees and comfy undergarments for men, women,
and children, hit the mail recently with a new catalog. 
Hanes is a part of Hanesbrands Inc., which is also the parent of One
Hanes Place and Just My Size. The company was spun off from Sara Lee
last year. On the cover of the 60-page book, actress Christina Applegate
"goes casual" in a red Hanes fleece sweatshirt, pictured holding a toy
fox terrier in a matching red collar. Also noted on the cover is a free
shipping offer for online orders. Inside, an eye-catching table of
contents uses nine boxed photos of Hanes-wearing models to outline the
division of tees, underwear, and other apparel within the book. Layouts
are filled with a wide array of shirts for men and women, promoted as
affordable, comfortable pieces that "look as fabulous as they feel." A
two-page spread, "All that a Tee Can Be," highlights the versatility of
a Hanes tee, showcasing a variety of tops on six women dressed for every
occasion. Many pages of the book are devoted to another famous Hanes
offering -- underwear. Women can choose from a variety of colorful
panties and camisoles, and are urged to "stock up" on bras, like Hanes
All-Over Comfort Tagless Underwire Bras, priced at two for $20, or $12
each. Other merchandise includes women's Sleep Shorts ($8) and the men's
Beefy-T Pocket Tee ($9). Also featured within the catalog are two other
Hanes celebrity models -- basketball great Michael Jordan and actor
Kevin Bacon -- both modeling tee-shirts. Orders can be placed by mail,
phone, fax and online at Hanes.com.
Wildlife Conservation Society Uses Fundraising Voucher
The latest mail piece received from the nonprofit Wildlife Conservation
Society (WCS) looks more like a subscription mailing than a traditional
fundraising piece. 
It utilizes a voucher format, a creative strategy commonly used by
publishers but very rarely seen in fundraising efforts. The
manila-colored monarch package features a "Notice of Eligibility for
Member Benefits" teaser above the address panel. Smaller text on the
package front asks that recipients "Return the Enclosed Form to Receive
Your Free Wildlife T-Shirt." Inside, a "Membership Enrollment Form"
features a personalized "Statement of Benefits" for the "Member Elect."
Benefits listed include subscription to the bimonthly Wildlife
Conservation member magazine, discounted admission to WCS-affiliated
zoos and aquariums, and the "limited-edition wildlife t-shirt" mentioned
on the package front. A glossy double-sided insert pictures the t-shirt
alongside a paragraph emphasizing that membership in the organization
not only entitles one to "great benefits" but also helps support WCS'
efforts "to save wildlife and wild lands." Images of Wildlife
Conservation magazine and details about its content appear on the back
of the insert. Information about the WCS and its worldwide conservation
efforts is printed on the back of the voucher's reply form. Membership
is presented at the top of the voucher as a hard offer of $17.95 for one
year, giving potential donors the option to pay now or be invoiced at a
later date. Hard offers are unusual for fundraising pieces, but have
appeared in past WCS mailings. Though the voucher format is a shift from
the more traditional 6" x 9" fundraising pieces tracked from the charity
in the recent past, both the magazine and t-shirt premiums have been
featured in its promotions for some time.
Corporate Writer & Editor Hones Business Communications
Mark Ragan and Jim Ylisela's Corporate Writer & Editor (CWE) recently
targeted business writers with a straightforward voucher package
offering premiums on payment and a professional rate. 
The monthly print newsletter covers topics related to improving
corporate publications through the entire editorial process. It is
published by Lawrence Ragan Communications Inc., which specializes in
corporate communications, public relations, and leadership development
titles and conferences. The outer of the white 6" x 9-1/2" package
promises recipients a "goodie bag" with "More than $500 worth of free
stuff inside!" CWE then pokes fun at its teaser by noting, "We thought
we'd try the subtle approach" in parentheses and smaller type. Inside, a
voucher presents the cash offer as a "Professional Benefit Price" of
$189 for one year (12 issues), positioned as $50 off the cover price.
Attached, a list of "Benefits" identifies the editorial elements of CWE,
free website access, and three premiums on payment as reasons to
subscribe. The premiums are listed as "Supplements" and include a
booklet on improving creativity ($39.99 value), a book on how to
economically produce a quality publication ($199 value), and a
multimedia CD about "How to get people to fall in love with your
communication vehicle" ($279 value).
The direct mail promotions appearing in Mail Stream are tracked and
analyzed by ParadyszMatera, a media brokerage services company, through
its MarketRelevance(tm) Promotion Library. Click here to visit their
site:
ParadyszMatera.com.
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Letters to the Editor
EDITOR'S NOTE: Readers who have sent submissions to the "Let's get
more U.S. agencies into the Caples" contest mentioned in the current
column and have NOT received an acknowledgement from me are urged to
re-send the entry -- e-mail's been wonky. And for those who haven't
submitted yet, a copy of the genuinely lovely Caples program awaits a
handful of winners. Please e-mail entries to richard.levey@penton.com by
8:00 pm Eastern on Wednesday, March 21.
[Re: Loose Cannon: Neither Snow Nor Rain Nor Heat Nor The Galactic
Empire..., Direct Newsline, March 19, 2007 (directmag.com/loosecannon/loose-cannon-rain-snow-heat-galactic-empire-031907/)
It is my understanding that David Oreck attempted to turn all postal
mail receptacles in vacuum cleaners before he took his message to
television. The Postal Service, however, did not want users of the
postal system to think there mail was being swept up with the
garbage.
Further, I know from Hollywood insiders that Will Smith tried to hook up
speakers to mail boxes so that when the mailboxes were opened they
repeated, "All Hail J!" until the lip was closed. This, too, was nixed,
as the Postal Service did not want people thinking they really employed
aliens in Truro.
And there is ABSOLUTELY no truth to the rumors that I vacation at the
Pere Lachaise cemetery every July.
Mark Amtower
Amtower & Co
Highland MD
* * * * * *
*
I saw a picture of the R2-D2 Post Office mailbox on television and
there's no problem of people stampeding to the box. It doesn't look like
R2-D2, it looks like a Post Office mailbox.
Fred Morath
Fred Morath Direct Marketing
Natick, MA
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ACCM
May 21-23, 2007
Boston, MA
The Annual Conference for Catalog and Multichannel Merchants
(ACCM) is the only conference devoted to merchants who need to
understand, segment and market to today's customers and prospects across
an array of media and channels. ACCM will help you to focus on the
strategies you need to successfully integrate your marketing channels.
Register before the conference and Save on your full conference
registration! Use DIRECT savings code E10. www.accm07.com/dnl
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List and Database News
Primedia Files
Specialists Marketing Services Inc. has been appointed to manage a
portfolio of consumer master files and individual magazine lists for
Primedia Inc., effective March 27. Millions of subscribers are
available. Primedia's Ethnic master file is the largest with more than
4.8 million names. The appointment also includes the Equine Group master
file comprised of 160,000 subscribers to such titles as Dressage Today,
Equus Magazine and Practical Horseman. Primedia's Soap Opera Group
master file contains 345,000 subscribers from Soap Opera Digest and Soap
Opera Weekly.
Selections: Demographics, lifestyle, Z-24 enhancements
Price: $95/M (soap opera files); $100 (equine files)
Contact: Specialists Marketing Services Inc., 603-431-2873
FierceMarkets Newsletters
Bethesda List Center Inc. now oversees several newsletter lists for
FierceMarkets Inc. These include the IT Wireless subscribers file with
18,544 postal addresses. Other files are available for the Fierce
Biotechnology, FierceCIO, FierceIPTV, FierceWiFi and FierceWireless
newsletters. Counts for these file range from 9,000 to 50,000.
Selections: Specialty, state/SCF/ZIP
Price: $250/M
Contact: Bethesda List Center Inc., 301-968-1712
Food for the Poor
Direct Media now manages Food for the Poor's donor file. Segments
available include 322,026 contributors from the last 12 months. The
average direct mail donation was $25.
Selections: Age range, $10-plus donors, gender, state/SCF/ZIP
Price: $85/M to $90/M
Contact: Direct Media Inc., 203-532-3737
Classic Trinkets
True North List Marketing LLC has assumed management of the Classic
Trinkets file. A total of 432,221 buyers are available from the last 12
months. The unit of sale ranged from $13 to $40 for rings, earrings,
bracelets and necklaces. Sixty-five percent of these customers used a
credit card. The sources are space ads and package inserts.
Selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Price: $70/M
Contact: True North List Marketing LLC, 203-459-4348
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Classified Advertising
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Classified
Catalog-Internet Business for Sale
Internationally recognized company selling high quality sportswear
through 18 year old established catalog and internet. Niche business
with few competitors delivers high ($270) average order and one of the
highest multi-buyer rates in the direct market industry.
Contact Fred Anderson at 973-763-9570 or fred@anderson-direct.com.
Circulation Analyst
SmartPak, a direct merchant of the finest pet supplies and supplements,
is seeking a Circulation Analyst to join our growing business.
Responsibilities include managing catalog and store offline campaigns,
database selections, and customer/prospect analyses.
Specific responsibilities include:
- Perform campaign selections for both customer and prospect
mailings.
- Work with external vendors (printers, list broker, and data
processor) that participate in the execution of campaigns.
- Ensure that the proper tracking codes are utilized and communicated
to the applicable functional areas.
- Determine appropriate circulation quantities based on financial
hurdle rates.
- Forecast book demand and order curves, and collaborate in the
development of the Demand budget.
- Work closely with the Sales Team and IT to ensure data integrity and
effective use of the marketing database.
- Strong analytical skills with experience in marketing
reporting.
- Possess excellent project management skills.
The ideal candidate will have experience in a catalog/multi-channel
retailer environment. Familiarity with the Pet/Equine industry is not
a requirement, but would be a plus.
Please submit resume via e-mail to jobs@smartpak.com . Tel:
774-773-1000 or Fax: 774-773-1444
Sr. List Media Buyer
Pasadena direct response agency seeks Sr. List Media Buyer responsible
for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the
merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must.
Familiarity and skill with mapping software a plus. Min. 5-10 yrs
direct mail. Email resume to JGoudlock@russreid.com or fax
(626)449-6190.
List Media Buyer
Pasadena direct response agency seeks List Media Buyer responsible for
facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the
merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must.
Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to JGoudlock@russreid.com or fax
(626) 449-6190.
Assistant List Media Buyer
Pasadena direct response agency seeks Assistant List Media Buyer
responsible for assisting list media buyers and print media director
with day-to-day maintenance of print media campaigns. Candidate must be
well organized and able to work in a fast-paced environment. Excellent
written and oral communication skills a must. Email resume to JGoudlock@russreid.com or fax
(626) 449-6190.
PRESIDENT
Acorn Media Group seeks a dynamic leader to oversee all aspects of Acorn
Direct, a multi-title catalog operation offering high quality media and
complementary products to baby boomers and to manage its growth &
financial success. Record of positive results a must.
Responsibilities include definition/execution of strategic plans, mgmt
of senior staff, fiscal planning/performance. Ideal candidate has:
Min 10 yrs exp. in catalog industry/direct marketing
Excellent leadership skills plus outstanding financial & business
acumen
Great verbal & written communication skills
Start-up, acquisition, and/or int'l exp. preferred
Position based in Washington, D.C. area. Salary DOE. Email resume &
cover ltr, including salary req, to hrmanager@acornmedia.com.
EOE.
ParadyszMatera
We currently have a number of opportunities at several of our locations.
For detailed information, please visit our website: paradyszmatera.com/openings
Open Positions at ParadyszMatera:
Account Manager (Boca Raton, FL)
Web Developer, Digital (New York, NY)
Account Manager, Digital (New York, NY)
Account Manager (New York, NY)
Account Coordinators (New York, NY)
Accounting Coordinator (New York, NY)
Account Coordinator, Digital (Columbia, SC)
ParadyszMatera is a leading media services company, specializing in
customer acquisition through Direct Mail, Online Marketing & Creative,
Print Media and Alternative Media. Defined by our zeal, passion, and
devotion towards results that impact our clientsf businesses, we work
with well-known, national brands in nearly every category. Excellent
benefits are available for those who seek an outstanding work
environment.
Paradyszmatera.com
Web Marketing Analyst
American Girl is one of the nation's top direct marketers, children's
publishers, and experiential retailers. Our company offers a positive
working environment, excellent compensation and benefits, and a
community-centered corporate philosophy.
We are seeking a Web Marketing Analyst who will be responsible for
implementing web-based marketing efforts for American Girl as well as
conducting e-mail search and marketing initiatives. This position will
also be responsible for analyzing and reporting on web marketing
campaign results and developing strategies and tactics to further
improve the impact to the business.
Requirements include:
Bachelor's degree in Business, Marketing, or related field
Previous experience in E-mail and direct response marketing
Strong candidates will also posses:
Previous experience executing e-mail campaigns
Strong analytical skills
Strong oral & written communication skills
If you are interested, please at apply at www.mattel.com.
American Girl/Mattel is an EEO/AA employer. M/F/V/D
Boston Business Journal 5th Fastest Growing Private Company
We currently have the following positions at our Boston and San Mateo
locations:
- Vice President of List Services
- Director of List Services
- Project Manager
- Media Buyer
- Promotional Product Consultant
We are a consulting firm that provides our clients with List
Intelligence™ to optimize their direct marketing programs. We
are young, fast growing, firm changing the paradigm of list brokerage.
If you have list experience, with business acumen, we want to hear from
you. Benefits include 80% medical, 401K/profit share and flexible work
arrangements.
Send resume and salary history to Oceanos Marketing, Attn: HR DEPT, 99
Derby Street -- Suite 305, Hingham, MA 02043 or Email: bhession@oceanosmarketing.com
We are a healthcare apparel company looking for an energetic,
motivated individual to become part of our rapidly growing team as the
VP of our Catalog Division, in our St. Louis Corporate Office. If you
enjoy a fast paced, challenging environment, this is a great opportunity
to join a dynamic industry leader. Your energy and drive to succeed will
be rewarded with a competitive base salary and commission. We also offer
a comprehensive benefits package including medical, dental, disability,
life insurance and 401k retirement plan.
Position Summary:
- Provide the leadership that delivers catalog/web sales and profit
goals.
- Direct all aspects of catalog fulfillment-inventory control, the
distribution center, and the call center. Directing Inventory Control is
a must.
- Develop and account for catalog financial plans and budgets.
Responsible for all aspects of catalog production-creative
production, prepress, paper and printing, list acquisition and
management
Please submit a resume and brief cover letter via email to HR@scrubsandbeyond.com and
include VP, Catalog Division on the subject line.
Tucked in the hills of beautiful Monroe, WI is The Swiss Colony and its
affiliated companies. We have two challenging opportunities!
COPY DIRECTOR
The Copy Director will direct a team of seven Copywriters while managing
growth, teamwork, change, and deadlines for nine different catalog
brands and additional promotional materials. This top-level
professional will also provide direction on assigned corporate level
projects.
Requirements include: 5+ years of experience in catalog copywriting, 3-4
years of experience as copy director, ability to write to format/style
in Quark, BA/BS in a related discipline, ability to function on a high
level in group brainstorming for marketing ideas, and ability to mentor
and develop young talent.
COPYWRITER
Join a team of Copywriters to create, write, and edit material for our
family of catalogs. Product types range from clothing, home textiles and
décor, electronics, to food and pasty items.
Requirements include 5+ years of experience in catalog copywriting,
BA/BS in a related discipline, and demonstrated ability to work
collaboratively in a high-performance, fast-paced team environment.
Please visit our Career Center located at www.theswisscolony.net to learn
more about these positions or to apply.
M/F/D/V EEO
We Deliver the Magic of Christmas Year 'Round!
 Sales Representative
Quad/Graphics is seeking an experienced, sales-driven individual with a
proven track record to join its Data Solutions Sales team in the New
York market. Core responsibilities include expanding our data services
presence in Quads East Coast sales offices, supporting new customer
efforts in a team selling role as well as the need for significant
outside prospecting/sales efforts among non-Quad/Graphics customers and
in new vertical markets. The successful candidate will be responsible
for managing and customizing marketing materials to support outside
selling, cold-calling and prospect follow-up in a highly independent
environment and will be solely responsible for selling QuadData
Solutions to print and non-print customers and prospects. Must be a
self-starter with excellent communication skills. Knowledge of
Merge/Purge, Address Integrity Services, Presort and a good
understanding of the requirements for personalization and manufacturing
files for various printers is required. Database and Data Analytics
experience is a plus. Minimum of 2 years in data services sales
required. A candidate that comes with an existing portfolio of
marketing/data related contacts is a plus. Travel is required. This
individual will work out of our New York City sales office and support
sales in the East Coast region.
Marketing Data Analyst
Quad/ Graphics is seeking a Marketing Data Analyst for our West Allis
location. This position is part of the Marketing Data Analytics group
and is mainly responsible for list services, creation of data warehouses
and data analytics used to update customer marketing databases.
Responsibilities include but are not limited to, processing of customer
and transactional data, data analysis and mapping, documentation
methodology, import and export of customer data and creation of end user
reports. Qualified applicants must have, at minimum, a BS/BA, data
gathering skills, data warehousing and analytics background. Knowledge
of address integrity services, match consolidation logic, statistical
analysis and marketing preferred. Problem solving, good written and oral
communication skills and the ability to work effectively in both team
and individual environments are essential. Microsoft Access experience
is a plus
Sales Representative
Quad/Graphics is seeking an experienced, sales-driven individual with a
proven track record to join its Data Solutions Sales team in the San
Francisco or Seattle market. Core responsibilities include expanding our
data services presence in Quads West coast sales offices, supporting new
customer efforts in a team selling role as well as the need for
significant outside prospecting/sales efforts among non-Quad/Graphics
customers and in new vertical markets. The successful candidate will be
responsible for managing and customizing marketing materials to support
outside selling, cold-calling and prospect follow-up in a highly
independent environment and will be solely responsible for selling
QuadData Solutions to print and non-print customers and prospects in our
West coast territory. Must be a self-starter with excellent
communication skills. Knowledge of Merge/Purge, Address Integrity
Services, Presort and a good understanding of the requirements for
personalization and manufacturing files for various printers is
required. Database and Data Analytics experience is a plus. Minimum of 2
years in data services sales required. A candidate that comes with an
existing portfolio of marketing/data related contacts is a plus. Travel
is required. This individual will work out of our San Francisco or
Seattle sales office and support sales in the West Coast region.
We offer excellent benefits to eligible employees, including medical,
dental, vision and life insurance, 401(k) and profit sharing plans,
tuition assistance, paid holidays and vacations, and much more.
To apply, please visit our website at www.QG.com , click on the Work With Us
link. Questions? Call a Career Assistant on our Job Hotline at
1-800-682-JOBS.
Member of the Drug-Free Workplace Network
Equal Opportunity Employer
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Find Targeted Lists Fast with ListFinder
ListFinder is a FREE search engine that lets you search more than 50,000
data cards that represent virtually all lists on the market -- postal,
e-mail, telephone and insert media. It's the quickest and easiest way to
find lists for your marketing campaigns.
Click here to access ListFinder for:
directmag.com/listline/
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
DIRECT Newsline is sent by request. Subscriptions are free to qualified
applicants.
You are subscribed to this newsletter as #email#
To unsubscribe click Unsubscribe
To subscribe to this newsletter,
visit Subscribe
to sign up. Please feel free to pass along a copy to a friend, within
reason so long as the message is not modified or used unfavorably.
Feedback should be sent to: ray.schultz@penton.com
or may be sent by paper mail to:
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