National Conference on Operations & Fulfillment (NCOF)
April 29-May 2, 2007
Renaissance Hotel & Convention Center, Schaumburg, IL
IT'S NOT TOO LATE TO REGISTER FOR NCOF AND...
Take away methods and best practices to: service customers and exceed
expectations, get the most from your workforce, boost efficiencies,
raise productivity, streamline operations, manage costs, resolve
operating challenges, and deliver goods and customer service better,
faster, and more cost-effectively.
Use SOURCE CODE OF6 when registering. For more information, please visit
www.ncof.com/.
Sponsored by: USPS and FedEx. Co-Presented by Operations +
Fulfillment and The DMA.
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Professionals
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This issue of DIRECT Newsline is sponsored by
KnowledgeBase Marketing
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IF KNOWING WHAT AILS THEM...
...is critical to your marketing, use the AmeriLINK® Ailment Database
to reach consumers by self-reported ailments, conditions and treatments.
This file is one of the largest sources of permission-based health data
available to marketers today. Target over 36 million consumers by more
than 65 aches, pains and treatments, then tailor your message and offer
to what really concerns them. www2.kbm1.com/Documents/Ailment.pdf
or 866-ASK4KBM (275-4526)
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Top Stories
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Google Q1 Exceeds
Expectations Again
By Brian Quinton
Internet search engine and ad network Google reported that
first-quarter profits rose 69% over the same period last year -- a
result that CEO Eric Schmidt said made the company "ecstatic."
Quarterly revenue, mostly from ad sales on Google search results pages
and on its AdSense publisher network, was $2.53 billion, up from $1.53
billion in Q1 2006. Revenue on Google-owned sites increased 76% from a
year ago to $2.28 billion. AdSense revenue was $1.35 billion for the
quarter, a 45% jump year over year.
Paid clicks on Google sites and on ad network partner sites increased
about 52% over the same quarter last year.
Schmidt stressed that, despite all the attention being paid to Google's
efforts to diversify its revenue streams into offline ads, desktop
applications and the like, the company's core business of search
advertising has plenty of growth left.
"Sometimes I worry we spend so much time talking about new things, and
we're not focused on our core business, which is very strong," he said
in a conference call. "There's still lots of room for growth in Internet
ads."
Asked why Google, which has essentially made the market in targetable
search advertising, was now interested enough in online display ads to
pay $3.1 billion for the DoubleClick graphical ad delivery platform,
co-founder Sergey Brin said that the company saw large inefficiencies in
display advertising that could benefit from its targeted approach.
"At the face of it, you would think, 'Well, how complicated can it be?'"
he said. "You just pick a good site for your ads and you just run them.
But in fact, it turns out that there are many different Web sites, and
there are many different users who use those Web sites in their
different situations.
"Advertisers in many cases don't have all the metrics information they
need to decide which ads to run where. We have seen good success with
that, and we think we can expand that to more broad kinds of media, not
just static images."
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Experian to Buy Web Tracker
Hitwise
Experian Group Ltd., the credit bureau and database marketing
services firm, will acquire Web research agency Hitwise for $240
million.
New York-based Hitwise accumulates and analyzes Internet usage data and
uses that analysis to target the interactive marketing efforts of its
1200 clients. The Hitwise platform collects data on keyword searches,
page views and other information for about 25 million consumers through
agreements with Internet service providers.
Companies can use the data to benchmark their Web performance against
competitors and the industry standard in market share, time on site per
visitor, and visitor profiles. Advertisers can use the data to optimize
online search marketing and ad delivery.
Dublin-based Experian gathers and offers consumer behavior and
preference data to help advertisers target campaigns. The company's
Marketing Solutions division includes Experian Marketing Services,
e-mail agency CheetahMail, and Simmons Market Research.
Earlier this month Experian issued a warning about weakness in some of
its business units due to a downturn in the subprime lending market. The
affected units included its credit-checking business both in the U.S.
and in the U.K., and its American interactive division, which includes
LowerMyBills.com, a Web site that lets consumers shop for loan rates and
financial services.
On April 3, Rival Web-tracking firm comScore filed for an initial public
offering and reportedly anticipates raising $85 million from its stock
issue.
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This issue of DIRECT Newsline is sponsored by Quebecor World
Quebecor World's Direct Mail division leads the industry in direct mail
production. We can produce everything from traditional direct mail
packages to complex personalized in-line finished packages. Production
is done in-house thereby streamlining the production process, reducing
cycle time, and costs. Contact Lisa Emory or visit www.quebecorworld.com for more
information.
lisa.emory@quebecorworld.com
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Wisconsin Cheeseman Sold to
Investors
The Wisconsin Cheeseman catalog has been sold by the Cremer family
to an eight-member group of investors led by a Milwaukee native with 26
years of experience in the food industry, according to the Wisconsin
State Journal.
Terms were not disclosed.
Gary Ricco who calls himself "a cheesehead through and through," said he
has no plans to move the company out of Sun Prairie, WI.
He wants to increase sales by attracting younger customers, expanding
the company's Web presence and by adding other products that could
include clothing and home furnishings.
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Hachette to Acquire Jumpstart
Hachette Filipacchi Media U.S, publisher of Car and Driver, Road and
Track and Cycle World magazines, will acquire Jumpstart Automotive
Media, an online network focused on the automotive industry.
Terms were not disclosed.
Jumpstart will aggregate these magazines' Web sites with its own
network and hopes to bring the total number of unique visitors to 5
million per month.
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Potter Defends Contract Delivery,
Pledges No Layoffs
The U.S. Postal Service must explore broadening contract delivery
services as a way to cut costs, Postmaster General Jack Potter told a
Senate panel Thursday.
In testimony before the Senate Subcommittee on federal financial
management, Potter defended the USPS'S consideration of further
outsourcing some of its delivery operations under the new Postal
Accountability and Enhancement Act, which calls for rate caps or the
first time.
"With postage rates linked to inflation under the new postal law,
contracting out remains an effective and necessary tool to help us
manage costs to achieve this mandate," Potter said. " Yet I believe
achieving productivity gains in the delivery function can limit the
growth of contracted delivery work.
"We understand the concerns any labor organization would have with
outsourcing. But it is not our intention to take existing work away from
our letter carriers, nor is it our intention to lay off any carriers,"
Potter continued. "That is something I pledge not to do."
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Alliance Data Income Flat in
Quarter
Alliance Data Systems Corp. posted net income of $56.9 million for
the first quarter, a 1% gain over net income of $56.4 million in the
prior-year.
The loyalty marketing services firm reported revenue of $549.2 million
for the quarter ended arch 31,a 15% increase over $477.2 million last
year.
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Short Cuts
The U.S. General Services Administration has awarded direct marketer
National Business Furniture a contract to provide Office Furniture to
U.S. Government agencies.
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ACCM
May 21-23, 2007
Boston, MA
The Annual Conference for Catalog and Multichannel Merchants
(ACCM) is the only conference devoted to merchants who need to
understand, segment and market to today's customers and prospects across
an array of media and channels. ACCM will help you to focus on the
strategies you need to successfully integrate your marketing channels.
Register before the conference and Save on your full conference
registration! Use DIRECT savings code E10. www.accm07.com/dnl
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List and Database News
It's a Guy Thing Male Sports Subscribers
Over the past three months, 556,953 individuals said they subscribe to
male sports publications.
Selections: Gender, homeowner, income, phone number, presence of
children, state/SCF/ZIP
Price: $75/M
Contact: Aggressive List Management Inc., 847-304-4030
American Registry for Diagnostic Sonography -- Registrants
This file names 52,341 ultrasound professionals.
Selections: Credentials, state/SCF/ZIP
Price: $150/M
Contact: Bethesda List Center, 301-986-1455
National Parks Conservation Association
Here are 162,264 direct mail-sold organization members and donors.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $80/M
Contact: Lake Group Media Inc., 914-925-2400
Recipe 4 Living
Reach 17,465 last-30-day online cooking enthusiasts.
Selections: Age, demographics, gender, income, lifestyle, mail order
buyers, phone number, state/SCF/ZIP
Price: $100/M
Contact: Mokrynskidirect, 201-487-8181
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Classified Advertising
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Classified
Catalog-Internet Business for Sale
Internationally recognized company selling high quality sportswear
through 18 year old established catalog and internet. Niche business
with few competitors delivers high ($270) average order and one of the
highest multi-buyer rates in the direct market industry.
Contact Fred Anderson at 973-763-9570 or fred@anderson-direct.com.
Title Nine: General Manager - Title Nine is a Bay Area-based
multi-channel retailer. We sell women's athletic apparel and sportswear.
No matter what the channel, we are passionate about sports and fitness
in general and our products in particular. We're looking for an
executive that shares our passion for fitness but who also brings deep
experience in direct marketing.
This position requires someone who has deep knowledge of the metrics of
multi-channel retailing, and a measure of respect for the magic of a
brand. This position will have complete responsibility for P&L, cash
flow and daily operations of our multi-channel adventure. The primary
job responsibility will be to move our 175-employee business out of our
current founder-led stage and onto the next phase of growth. Ideally,
our candidate will be both architect of our growth as well as guardian
of our company culture.
For a full outline of job responsibilities, please visit our website at
www.titlenine.com or our posting
on DIRECT Jobzone at jobzone.directmag.com/index.php?a=2&b=778
To reply, please contact teamscout@titlenine.com
TravelSmith Outfitters -- List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San
Francisco, is the premier catalog and e-commerce retailer of travel
apparel and accessories. We are currently seeking a List Rental Manager
to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with
company match, unique time off benefits, excellent work environment, and
fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and
analyzing TravelSmith's customer acquisition programs and circulation
plans as well evaluating the market place and making recommendation
based on business needs. Additionally, responsible for all functions
related to data processing as it pertains to service bureau as well as
print and bind instructions to printer. Assist in the development and
implementation of the Company's overall mailing and marketing program
with the goal of optimizing the company's growth and profitability.
For a full detail of position responsibilities and qualifications visit
our posting on the DIRECT JOBZONE at http://jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human
Resources or e-mail to jobs@travelsmith.com
Corporate Express
Job Summary
Lead marketing and strategic planning efforts by developing strategies,
systems, processes and programs in marketing campaign analyses,
circulation planning, and list management for direct mail, email,
telesales, field sales campaigns in order to drive sales and achieve
revenue and profit goals.
Key Responsibilities
- Develops and directs comprehensive marketing and strategic planning
efforts including marketing campaign analysis.
- Manages the overall product segment budget and market development
fund budget.
- Develops and manages marketing activities in CRM platform
(Salesforce.com)
- Manages the daily activities of staff including performance
appraisals, work schedules, hire/fire, coaching, training, program
ownership and prioritization, task completion and corrective
action.
Education Requirements/Experience
Bachelor's Degree in Business, Marketing, Applied Mathematics, Database
Management or related field with a minimum of ten (10) years campaign
management or marketing experience with seven (7) years in a managerial
position: or equivalent combination of education, training and
experience required.
Please go to our career center for more information and to apply. corpexp.kenexa.com/corpexp/cc/CCJobResultsAction.ss?command=ViewJobDetails&job_REQUISITION_NUMBER=79508
MARKETING OPERATIONS DIRECT MAIL PRINT BUYER
REI Headquarters Kent, WA
Responsible for managing projects through planning, prepress, print,
finishing and fulfillment stages to meet quality, delivery and expense
goals in support of the business plan. You will ensure color
reproduction standards are met through prepress and on press, and be an
expert and source of state-of-the-industry production options and
alternatives for our internal partners. This includes specifying,
bidding and sourcing of print production projects, color separation
management, managing vendor negotiations and relationships, accurate
expense management, and budget forecasting, reporting and
reconciliation. The scope of corporate marketing programs for this role
include: print production of assigned annual catalog and retail direct
mail programs, promotional collateral and visual merchandising support,
and other corporate ID, Instore signage, brand, & collateral project
production as assigned. Requires 3+ years related experience with a
bachelor's degree (preferred) in advertising, marketing, graphics or a
related field. For complete job description and to apply online,
visiting us at www.rei.com/jobs.
Ref job #2149. EOE
Director of Catalog Operations -- Sierra Trading Post
We are looking for an individual to develop and implement a catalog
marketing strategy for an aggressive direct marketing company. Will
oversee the marketing, branding and production of 90+ individual catalog
mailings a year under 8 different covers with a distribution of 50-60
million and a $25M budget. Will direct our Catalog Marketing Manager and
our Creative Service Manager, which oversee 65-70 people: catalog
marketing efforts, list management, customer modeling analytics,
response analytics, ROI analytics, catalog production, catalog branding,
catalog copy, photography and graphic image services. Requires: Ten plus
years of management experience in the direct marketing industry.
Bachelor's degree in marketing, communications, or other related field.
Knowledge of the creative processes is a must. Occasional travel will be
required.
Please send resume and cover letter to: Sierra Trading Post Human
Resources Dept/Catalog 5025 Campstool Rd. Cheyenne, WY 82007. or resumes@SierraTradingPost.com
(no zip files please).
V.P./Director of Marketing
Reid Supply Company is a global direct marketer for the distribution of
industrial components and supplies located along the beautiful shoreline
of West Michigan. Since 1948 our collective mission has been to provide
the highest quality products and unbeatable customer service to all of
our customers. Our vision is to be a company that provides opportunities
to those who want to maximize their job satisfaction and earning
potential. We encourage innovative thinking and action, and we know that
actions to increase value require risk taking. We encourage
entrepreneurial thinking, and we value improvement of process and mind.
Our people are passionate about their work and we reward them with an
attractive benefit and compensation package, including bonus, 401k
match, cafeteria style health care plan, education reimbursement and
more!
We are seeking a VP/Director of Marketing to define, develop, lead,
direct and execute the company's marketing activities including
e-commerce, e-mail, direct mail, and catalog. As a member of our
leadership team, you will be a key player in strategic planning,
business development, and shaping the future of Reid Supply Company.
Responsibilities:
All marketing strategies
Budgetary and financial responsibilities for all marketing
efforts
Working with Sr. Mgmt to explore new market opportunities and
achieve sales
goals resulting in the growth of all business channels.
Internal and External Corporate Communications, including branding
and corporate identity
Web Development
E-Commerce initiatives
All aspects of direct mail including print production of catalogs,
direct mail and other promotional pieces.
Mailing list and database maintenance and hygiene.
Advertising and Promotional activities such as trade shows, trade
magazines and other media.
Staff development
Requirements:
Bachelor's degree
10 years experience in direct marketing, with a minimum of 5 years
B2B direct marketing
Demonstrated substantial growth in e-commerce
Two plus years experience in direct marketing of industrial supplies
is strongly preferred
You can check out our product offerings by visiting: www.reidsupply.com.
If we've piqued your interest, please forward your career history,
including resume, references and wage history to: resume@reidentities.com No
recruiters please!
For more information on other Reid companies go to: www.reidentities.com
Have a great day!
Circulation Analyst
SmartPak, a direct merchant of the finest pet supplies and supplements,
is seeking a Circulation Analyst to join our growing business.
Responsibilities include managing catalog and store offline campaigns,
database selections, and customer/prospect analyses.
Specific responsibilities include:
- Perform campaign selections for both customer and prospect
mailings.
- Work with external vendors (printers, list broker, and data
processor) that participate in the execution of campaigns.
- Ensure that the proper tracking codes are utilized and communicated
to the applicable functional areas.
- Determine appropriate circulation quantities based on financial
hurdle rates.
- Forecast book demand and order curves, and collaborate in the
development of the Demand budget.
- Work closely with the Sales Team and IT to ensure data integrity and
effective use of the marketing database.
- Strong analytical skills with experience in marketing
reporting.
- Possess excellent project management skills.
The ideal candidate will have experience in a catalog/multi-channel
retailer environment. Familiarity with the Pet/Equine industry is not
a requirement, but would be a plus.
Please submit resume via e-mail to jobs@smartpak.com . Tel:
774-773-1000 or Fax: 774-773-1444
Sr. List Media Buyer
Pasadena direct response agency seeks Sr. List Media Buyer responsible
for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the
merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must.
Familiarity and skill with mapping software a plus. Min. 5-10 yrs
direct mail. Email resume to JGoudlock@russreid.com or fax
(626)449-6190.
List Media Buyer
Pasadena direct response agency seeks List Media Buyer responsible for
facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the
merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must.
Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to JGoudlock@russreid.com or fax
(626) 449-6190.
Assistant List Media Buyer
Pasadena direct response agency seeks Assistant List Media Buyer
responsible for assisting list media buyers and print media director
with day-to-day maintenance of print media campaigns. Candidate must be
well organized and able to work in a fast-paced environment. Excellent
written and oral communication skills a must. Email resume to JGoudlock@russreid.com or fax
(626) 449-6190.
Director of Catalog Operations -- Sierra Trading Post
We are looking for an individual to develop and implement a catalog
marketing strategy for an aggressive direct marketing company. Will
oversee the marketing, branding and production of 90+ individual catalog
mailings a year under 8 different covers with a distribution of 50-60
million and a $25M budget. Will direct our Catalog Marketing Manager and
our Creative Service Manager, which oversee 65-70 people: catalog
marketing efforts, list management, customer modeling analytics,
response analytics, ROI analytics, catalog production, catalog branding,
catalog copy, photography and graphic image services. Requires: Ten plus
years of management experience in the direct marketing industry.
Bachelor's degree in marketing, communications, or other related field.
Knowledge of the creative processes is a must. Occasional travel will be
required.
Please send resume and cover letter to: Sierra Trading Post Human
Resources Dept/Catalog 5025 Campstool Rd. Cheyenne, WY 82007. or resumes@SierraTradingPost.com
(no zip files please).
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Find Targeted Lists Fast with ListFinder
ListFinder is a FREE search engine that lets you search more than 50,000
data cards that represent virtually all lists on the market -- postal,
e-mail, telephone and insert media. It's the quickest and easiest way to
find lists for your marketing campaigns.
Click here to access ListFinder for:
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
DIRECT Newsline is sent by request. Subscriptions are free to qualified
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or may be sent by paper mail to:
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New York, NY 100111
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor, Associate Publisher at elizabeth.oconnor@penton.com
or 203-358-4391
For information on Classified Advertising please contact: Steve Franco,
at steve.franco@penton.com
or (203) 358-4389
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