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Professionals
answer
your
questions. |
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This issue of DIRECT Newsline is sponsored by
Millard Group, Inc.
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The Winterthur
Gift Book is back in the mail! Re-launched under a new title,
Winterthur Affordable Treasures, the Gift Book started mailing
again for Spring 2007.
33,000 3 Month Buyers
41,000 6 Month Buyers
81,000 12 Month Buyers
Names are through March 2007 -- next update scheduled for June 2007.
Contact Linda Thompson at
Millard Group, Inc. -- 603-924-9262, ext. 2203 regarding the Winterthur
files.
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Top Stories
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24/7 Confirms Sale Is a
Possibility
By Brian Quinton
Online marketing firm 24/7 Real Media last week confirmed earlier
reports that it may be for sale.
In releasing financial results for first quarter 2007, the company said
it has retained Lehman Brothers to help it in "assessing strategic
alternatives."
Rumors about a possible acquisition of 24/7 by advertising conglomerate
WPP Group arose soon after Google announced its intention to buy ad
delivery platform DoubleClick in April. It has also been suggested that
Microsoft, an early suitor for DoubleClick, might be a bidder for 24/7.
"The acquisition of DoubleClick by Google has served as a catalyst for
increased corporate development activity through the digital marketing
sector," 24/7 chairman and CEO David Moore said in a conference call to
announce the financial results. He pointed also to the sale of online
marketing agency Digitas to Publicis, the acquisition of search
marketing firm Reprise Media by Interpublic Group in early April, and
Yahoo!'s recent purchase of the 80% interest it did not already own in
display-ad auction platform Right Media.
"We believe that our sector is now in a period of both consolidation and
increased strategic partnerships, driven by the recognition by
traditional media and advertising giants that digital marketing
technologies and expertise are necessary strategic assets for any future
business model," Moore said.
The confirmation that 24/7 is considering being acquired solidified at
least some of the online-advertising fallout that has arisen in the wake
of the Google-DoubleClick announcement. Another persistent consolidation
rumor -- that Microsoft and Yahoo! are discussing a merger to compete
more effectively with Google -- persists despite any firm evidence to
substantiate it.
Citing unnamed sources, the New York Post reported on May 1 that
Microsoft was also interested in pursuing 24/7 Real Media with a buyout
offer of $1 billion.
WPP has actively added to speculation that it would like to expand its
digital marketing potential and specifically that 24/7 would be a good
fit. Earlier this month, WPP CEO Sir Martin Sorrell told a Stanford
University media symposium that the move to digital advertising will
bring ad companies such as his into more direct competition with Google,
Yahoo! and Microsoft, the big powers in online marketing. Even though
WPP is Google's single largest customer for search advertising, Sorrel
said the possible acquisition of DoubleClick makes Google a "short-term
friend and long-term foe."
"We've noticed a number of our clients are anxious about [the
Google-DoubleClick acquisition]", Sorrel told an audience. "One or two
publishers are already looking to realign and maybe do business with
24/7 Real Media."
24/7 was quick to make marketing hay of the potential for defection by
some of DoubleClick's ad clients following a Google takeover. Within a
few days of the mid-April announcement, 24/7 began running an online
banner ad that said, "Google to acquire DoubleClick. Good for them. Good
for you? Call us."
For the first quarter of 2007, New York-based 24/7 said total revenue
increased 34% to $57.6 million from $42.9 million in the same quarter
last year. The company posted a net loss of $100,000 for the quarter, an
improvement compared to its loss of $7.5 million in Q1 2006.
The company operates an ad-serving platform that lets marketers target
and track ad delivery and a search marketing platform to automate,
manage and optimize search advertising. It also runs a global network of
affiliated Web sites.
Revenue in 24/7's search solutions division grew 61% in the quarter, to
$28.7 million from $17.8 million in first-quarter 2006. The media
solutions division, which comprises the Web publisher network, saw
revenue increase 13% to $20.6 million for the quarter, up from $18.2 a
year ago. Ad-serving technology revenue increased to $8.3 million, a
year-over-year increase of 21%.
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One in 10 Web Pages Could
Carry Spyware: Google
By Brian Quinton
Research by search giant Google has suggested that one in 10 Web
pages is capable of activating malicious code and 16% may contain code
that could infect a user's PC. And they're being aided in the spread of
that malware by the demand-side pull of Web 2.0 content such as video
and browser widgets.
Five Google researchers surveyed billions of sites to produce the
report, titled "The Ghost in the Browser: Analysis of Web-based Malware"
and did an intensive analysis of 4.5 million of those pages.
They found that about 450,000 of those Web pages were capable of
performing "drive-by downloads", installing malicious code automatically
without a user's knowledge or consent. Another 700,000 pages seemed to
contain code that could impair or damage a PC or browser.
The malware under scrutiny can do anything from simply altering browser
bookmarks or resetting a start page without permission to capturing a
user's keystrokes to steal passwords or other account information.
Malicious code can also let perpetrators "hijack" a string of PCs and
turn them into a large botnet that can operate by remote control to
relay spam messaging.
The method of infection marks a shift away from traditional means of
spreading bad code through worms in spam and e-mail attachments.
In many cases, the malware detected by the Google researchers resided in
elements of the Web page that were not planned or under the control of
the Web operator. For example, the report found that hijacking entire
Web servers, on which pages are hosted, could inject malware into each
of those pages before they were served to visitors.
Internet ads can also cause PC infection, the report says. Most Web
publishers let trusted ad networks deliver the online ads to their
pages. But occasionally these networks sub-syndicate some of that
inventory to other ad suppliers who are not directly known to then Web
publishers, and this can result in redirecting visitors who click
through those ads to pages that download malicious software.
Pages that allow users to post content, such as blogs and bulletin
boards, can also expose visitors to malware, especially when they're not
checked regularly for bad code. And the Google researchers found a
number of widgets offered by third parties to Web developers that were
also used to download unpermissioned software onto visitors' computers.
One widget acted as a simple Web page traffic counter from 2002 until
2006, when it abruptly started to download malicious JavaScript code to
every visitor to pages using the counter.
To install their malware on users' computers, can either exploit
unpatched weaknesses in Microsoft's Internet Explorer browser, or they
can employ "social engineering" to trick users into installing malware
under a disguise. They may be shown adult video thumbnails, for example,
but told that Windows Media Player needs to download a missing codec to
play the videos -- a codec that is in fact malicious software.
Google is a corporate sponsor of StopBadWare.org, an independent
clearinghouse for information on malware-infected sites. Since last
August, Google searchers who click on a link the engine thinks runs a
high risk of containing malware have gotten a warning notice: "The site
you are about to visit may harm your computer!" They're also given a
link to StopBadWare.org, an information clearinghouse for malware
threats of which Google is a corporate sponsor. The warning page
suggests they try another search result or a whole other search; but it
also lets them continue to the page they first selected.
Spyware may present a particular problem for Google and the other search
networks. Late last month security software firm Exploit Prevention Labs
found that Web operators were using Google AdWords pay-per-click ads to
make visitors think they were clicking through to legitimate Web sites
for groups such as the Better Business Bureau. In fact, the ads were
redirecting traffic to pages that downloaded malware designed to capture
banking IDs and passwords, then almost instantly sending visitors along
to the sites they intended to find. Google reacted within days of the
report, pulling the ads and closing the AdWords accounts in
question.
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This issue of DIRECT Newsline is sponsored by Direct Media
Direct Media is pleased to launch the new-to-the-market Wild
at Work lists. Wild at Work is America's premier resource for
employee benefits and discounts. The Wild at Work lists offer marketers
a fresh source of HR professionals specializing in employee benefits.
These HR benefit directors/managers have purchasing authority in area
such as training, safety/compliance, employee incentives, teambuilding
and overall personal wellness. Target them via email or postal channels.
Contact Jennifer Polito at 203.532.6644 or jpolito@directmedia.com.
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An Internet First: Apparel
Outsells Computer Hardware/Software Online
By Ken Magill
For the first time, apparel and footwear outsold computer hardware
and software online in 2006, according to a report expected to be
released today by Shop.org.
While travel is by far the No. 1 category in online sales, 2006 was the
first year that a category other than computer software and hardware was
No. 2, according to Shop.org's 10th annual State of Retailing Online
report.
Apparel is expected to hold the No. 2 slot in 2007, as well, the trade
group reported.
Online sales of clothing accessories and footwear were $18.3 billion in
2006, and will be $22.1 billion in 2007, according to the report, which
was conducted by Forrester Research on behalf of Shop.org.
Computer hardware and software sales online in 2006 were $17.2 billion
in 2006 and will be $20.1 billion in 2007, according to the report.
Liberal returns policies, new stores, better online shopping experiences
and increasing consumer comfort with online shopping all contributed to
apparel's rise, according to Shop.org's executive director Scott
Silverman.
"If you were looking for a sign that online retail has arrived and gone
mainstream, this is the sign," he said.
Meanwhile, online travel retained its title as king of the medium with
$73.4 billion in sales in 2006, according to the study. Shop.org
predicts online travel sales will hit $84.6 billion in 2007.
Business-to-consumer sales overall in 2006 were 25% higher than 2005,
growing from $176.4 billion to $219.9 billion, according to Shop.org.
The group predicts online sales in 2007 will rise by another 18% to
$259.1 billion.
Online sales including travel were 8.2% of the total retail market in
2006 and will hit 9.4% in 2007, according to Shop.org.
Online sales excluding travel accounted for 6% of the total retail
market in 2006 and will account for 7% in 2007, according to the
report.
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Court Date Set for Google
AdWords Trial
A federal judge has set a date to begin jury selection in a trial
that questions Google's right to sell trademarks as keywords for
delivering pay-per-click search ads.
U.S. District Judge Jeremy Fogle has slated Nov. 9 as the start date for
hearing the suit filed in January 2004 by American Blind & Wallpaper
Factory, a Plymouth MI-based online vendor of window blinds and other
home décor products.
In its suit, the company complained that Google was infringing on its
right to trademark protection by allowing competitors to use its name
and other marks to trigger paid search ads. As a result, American Blind
maintains, searchers looking for the company on Google are being drawn
off through ads placed by rivals using its trademarks.
Google lets advertisers bid on trademarked keywords for serving search
ads but does not permit the use of those words in the headlines or body
of the ad text. Yahoo! does not let search marketers big on trademarked
keywords.
Late last month Judge Fogle refused Google's request to dismiss the
case, explaining that the tremendous popularity of Google search among
users and search ads among advertisers suggests that "a significant
public interest exists in determining whether the AdWords program
violates trademark law."
In that decision, Judge Fogle also ruled that the terms "American
Blinds" and "American Blind" are descriptive and without secondary
meaning, and that American Blinds thus has no trademark rights over
them. He let stand the complaint over other terms, including "American
Blind Factory", "American Blind & Wallpaper Factory", and
"Decoratetoday".
Once it begins, the November trial reportedly may take up to two weeks
to conclude.
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Sharper Image Q1 Slides in
Stores, Catalog, Web Sales
First-quarter sales at San Francisco-based specialty retailer The
Sharper Image fell off 37% to $65.5 million from $104 million in the
same quarter last year.
Internet and catalog sales were hit the worst. Quarterly sales on the
Web declined 42% year over year to $10 million, while the company's
catalog/direct marketing division (including wholesale contracts) posted
quarterly sales of $11.3 million, 62% lower than the same results a year
ago.
By contrast, quarterly same-store sales at the group's 186 stores were
down only 22% from Q1 2006.
For the month of April, company-wide sales for the month of April were
$21.3 million, down 36% from April 2006. In-store sales for the month
were off 11% from last year's level at $14.5 million. Catalog/ direct
sales for the month slid 69% to $3.6 million, while $3.2 in Internet
sales represented a 40% drop from figures posted in April 2006.
The company announced this weekend that it has named Rebecca Roedell as
chief financial officer, replacing interim CFO Daniel W. Nelson.
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Local.com Posts Strong Growth
in Local Search Ad Revenue
Local search engine Local.com reported first-quarter 2007 revenue of
$4.9 million, an improvement of 55% over revenue for the same quarter
last year and 35% revenue growth from Q4 2006.
Net loss for the quarter was $3.1 million, 18.4% down from losses in Q1
2006 and an 11% better result than the Irvine CA-based company had
anticipated in issuing its guidance for the quarter.
Local.com, which offers targeted local search results and offers from
local businesses, said local search revenue for the first quarter of
2007 was $4.1 million, up 258% year over year and up 53% from fourth
quarter 2006. National search revenue was $800,000 during the quarter,
down from $1 million in Q4 2006.
The company said its site served 30 million unique visitors during the
quarter, compared to 24 million during the same quarter last year and 26
million in the last quarter of 2006. Visits per user increased to 1.98
for the quarter, compared to 1.5 in Q1 2006.
Revenue per thousand visitors was $137, up 234% from $41 in the same
quarter last year and up 49% from Q4 2006.
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Loose Cannon: David Ogilvy,
Soothsayer
By Richard H. Levey
At the end of his book Ogilvy On Advertising, David Ogilvy
makes 13 predictions about the future of marketing -- both direct
response and non. (According to Ogilvy, he wasn't especially keen to
make them, but "my publisher insists that I take a shot.")
More than 25 years have passed since Ogilvy On Advertising was
first published. Now, the trick with predictions is not to put a time
horizon on them -- eventually, most prognostications will come true. (If
even more time passes, many will be rendered false again.)
With that in mind, here's a look at Ogilvy's Thirteen, with my 20/20
hindsight observations.
1. The quality of research will improve, and this will generate a
bigger corpus of knowledge as to what works and what doesn't. Creative
people will learn to exploit this knowledge, thereby improving their
strike rate at the cash register.
Between the information culled through online mediums, which includes
both transactional and behavioral data, and the development of more
powerful computers that can analyze the data, the breadth of knowledge
available to marketers is significantly wider than when Ogilvy wrote
this. Additionally, psychographic and other attitudinal factors are
increasingly used to differentiate prospects.
2. There will be a renaissance in print advertising.
In order for this to be true, there would have to be a renaissance in
print. But both consumer magazine and newspaper readership rates have
dropped considerably during the last quarter century. Online ad spending
on media sites, while growing, has not made up for the loss.
3. Advertising will contain more information and less hot air.
The long-form direct mail letter is not currently in vogue. The
text-heavy print ad is considered a quaint anachronism. And television
commercials, according to my very random and highly unscientific sample,
are more concerned with impressing viewers or clients with their own
cleverness than imparting information.
4. Billboards will be abolished.
Billboards have become, if anything, more visually noisy with the
light-emitting diode age. And there is a trend toward variable ads based
on RFID chips in automobiles, which threatens to distract drivers from
talking on their cell phones, programming their DVRs, applying their
makeup, enjoying a mid-drive snack, or whatever else it is they do while
giving the road ahead their attention.
5. The clutter of commercials on television and radio will be brought
under control.
With the exception of children's television programming, there has been
no legislative regulation on commercials within an average hour of
television during the last 25 years. According to the 2001 Television
Commercial Monitoring Report, networks tacked on about two-and-a-half
minutes worth of commercials per hour during the 1990s. On the other
hand, one of TiVo and other digital video recorders' biggest selling
points has been that viewers are given -- tah dah -- control of
commercial viewing.
6. There will be a vast increase in the use of advertising by
governments for the purposes of advertising, particularly health
advertising [the emphasis is Ogilvy's].
Ad Council and other pro bono or government-sponsored healthcare
spending may not have boomed, but during the intervening years
pharmaceutical firms have been allowed to advertise directly to
consumers. This may not be within the letter of what Ogilvy predicted --
healthcare ads specifically sponsored by the government -- but the
increase of such advertising has caused consumers to take more active
roles in their health management.
7. Advertising will play a part in bringing the population explosion
under control.
U.S. population in 1980: 226,542,199. U.S. population in 2000:
281,421,906. World population in 1980: 4,434,682,000. World population
in 2000: 6,070,581,000. Where have the agencies been hiding the condoms?
8. Candidates for political office will stop using dishonest
advertising.
The recent Tennessee Senator's campaign, which featured a race-baiting
ad aimed at Harold Ford, was one of the ugliest to run since Jesse
Helms's "they had to give the job to a black candidate" spot. And both
of those aired after Ogilvy's book was published.
9. The quality and efficiency of advertising overseas will continue
to improve -- at an accelerating rate. More foreign hares will overtake
the American tortoise.
Take a look at the top winners in international advertising
competitions. There sure do seem to be a lot of non-American winners.
But these contests tend to reward creativity and cleverness. DM-specific
American ad clients are not willing to give up their sales-focused bent
in favor of entertaining prospects.
10. Several foreign agencies will open offices in the United States,
and will prosper.
Actually, they had done both before Ogilvy wrote this. Dentsu has been
in American since 1966, for instance. Saatchi & Saatchi, which was
founded in 1976 in London, has expanded throughout the world, and is now
based in New York. And that's before one considers merger and
acquisition activity, which makes an absolute hash out of what is and
isn't a foreign agency, and what has and hasn't "opened" in the United
States.
Ogilvy's warnings on the encroaching nature of foreign agencies strike
me as a product of the Cold War times in which he was making his
predictions.
11. Multinational manufacturers will increase their market-shares
all over the non-Communist world, and will market more of their brands
internationally. The advertising campaigns for these brands will emanate
from the headquarters of multinational agencies, but will be adapted to
respect differences in local culture.
Current emerging markets are often spoken of as being part of the "BRIC"
group of countries -- Brazil, Russia, India and China. Remember also
that Ogilvy made his predictions nearly a decade before the collapse of
the Soviet Union. Regarding the increasing importance of international
markets, Ogilvy was not only correct, but restrained.
The second part of this prediction is the flipside of prediction 10:
American agencies have increasingly realized the value of being not just
"in language" but "in culture" as well, and have established satellite
offices throughout the globe. As for the advertising campaigns being
launched in headquarters and trickling down through local tributaries...
smart marketers let the folks on the ground determine the plays, with
headquarters' role reserved for setting general standards.
12. Direct-response advertising will cease to be a separate
specialty, and will be folded into the 'general' agencies.
Ogilvy slammed it out of the ballpark on this one. There's nothing to
add -- except for those who want to predict when the tail of DM will
officially end up wagging the dog of general advertising. Anyone placing
bets?
13. Ways will be found to produce effective television commercials at
a more sensible cost.
As long as marketers allow consumers to create snack food spots on
bare-bones budgets (as in the produced-by-the-public commercials that
ran during the most recent Super Bowl), the costs will certainly drop.
But the primary "way" that television commercials will be produced at
more sensible costs will come from advertisers curtailing their budgets,
and not from innovations: If agencies are given the dollars, the dollars
will be spent.
To respond to the opinions in this column, please contact richard.levey@penton.com
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ACCM
May 21-23, 2007
Boston, MA
The Annual Conference for Catalog and Multichannel Merchants
(ACCM) is the only conference devoted to merchants who need to
understand, segment and market to today's customers and prospects across
an array of media and channels. ACCM will help you to focus on the
strategies you need to successfully integrate your marketing channels.
Register before the conference and Save on your full conference
registration! Use DIRECT savings code E10. www.accm07.com/dnl
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List and Database News
GymTicket.com
Gym Interactive Corp. has generated a list of 70,000 consumers who
requested information from GymTicket.com, a Web site that offers free
trial memberships on behalf of participating sports clubs and fitness
centers. About 92% indicated they plan on joining a gym within 60 days.
Selections: Hotlines, gender, income, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: Catamount Group, 203-778-4110
Fordyce Letter
More than 60,000 names including 1,635 active subscribers to The
Fordcyce Letter are available from ERE Media Inc. This monthly
newsletter targets employee search and placement firms nationwide.
Annual subscriptions go for $189.
Selections: Gender, job function/title, state/SCF/ZIP
Price: $140/M (base) $1,000 (all active subscribers)
Contact: Direct Media Inc., 203-532-2500
Edweek.org E-mail Addresses
Editorial Projects in Education Inc. offers a list of 63,578 e-mail
addresses derived from registrations at Edweek.org. Registered
individuals receive access to two articles per week published in
Education Week and full access to Teacher Magazine online. Some
registered to become premium subscribers for access to additional
information.
Selections: Job function/connection to education, business/home address,
gender, state/SCF/ZIP
Price: $250/M
Contact: Rickard List Marketing, 631-249-8710
Phentrazine Weight Loss Buyers
Nearly 40,000 dieters who spent a minimum of $80 for an appetite
suppression product are identified on this file. Orders were generated
at the Web site usaveonpills.com. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Geon Media Group, 801-619-7800
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Classified Advertising
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Classified
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced,
goal-oriented team players to fill key sales and support positions as we
aggressively expand our List Management, Brokerage and Database
capabilities. If you would like to join our team of dedicated,
innovative marketers in a corporate culture where integrity and
exemplary service are the cornerstones, and hard work and dedication
should bring personal satisfaction and financial reward, please e-mail
your resume and salary requirements to Linda Bridson at lbridson@keymarketingadvantage.com
or fax to 203-744-9012.
Several Domain Names For Sale
Accepting offers
For details contact DomainOholder@yahoo.com
Americaneedschange2008.com
Ordermanagementpros.com
Seofulfillment.com
Thedmpros.com
Thelistpros.com
Vidclips4free.com
We are currently looking for a qualified candidate to fill the
following open position:
List Rental Account Executive - New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating
list rental revenue from Nielsen Business Media's client list,
contacting NBM's clients not utilizing list rental and generating new
leads for list rental. The AE will be responsible for working with the
list rental management company on behalf of client, overall performance
and growth of list sales for assigned brands, territory management,
develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers to
view the job description and to apply online. You can enter the
requisition ID number listed above to take you directly to the position
you are interested in.
The Nielsen Company is an equal opportunity employer.
MAKE THE FASHION A-LIST
One of the most successful brands in America, Spiegel has been the
fashion resource for over 100 years. A trendsetter in catalog and
e-commerce, Spiegel Brands Inc has launched designers and careers. If
you are fashion-addicted, have incredible energy and a passion for
excellence, this is your opportunity. Join us if you have interest and
expertise in the following area:
MANAGER OF CUSTOMER CIRCULATION
Newport News
The Manager of Customer Circulation is responsible for retaining Newport
News customers at a profitable level. Responsible for supervising the
proper execution of approximately 50 catalog mailings per year and any
other direct mail communications (e.g. postcards, letters) to the
customer file. This includes customer database selection, test and
promotion analysis (p&l) and the use of database modeling. Charged with
overseeing customer segmentations, testing and reporting performed by
two customer marketing analysts. Mailings are carried out through
extensive interaction with the marketing services team (located in
Virginia) and the production department to ensure the proper and timely
delivery of mail tapes for processing.
This position is also responsible for managing the Market Research area
to ensure that all research projects are executed properly and to the
benefit of Newport News and the Spiegel Brands Inc.
Our tremendous growth means competitive compensation and benefits to
qualified individuals. We invite you to submit your resume, salary
requirements and area of interest to hrny@spiegelbrands.com or fax
to: (212) 916-8320. EOE
SPIEGEL BRANDS INC
Director of Catalog Operations -- Sierra Trading Post
We are looking for an individual to develop and implement a catalog
marketing strategy for an aggressive direct marketing company. Will
oversee the marketing, branding and production of 90+ individual catalog
mailings a year under 8 different covers with a distribution of 50-60
million and a $25M budget. Will direct our Catalog Marketing Manager and
our Creative Service Manager, which oversee 65-70 people: catalog
marketing efforts, list management, customer modeling analytics,
response analytics, ROI analytics, catalog production, catalog branding,
catalog copy, photography and graphic image services. Requires: Ten plus
years of management experience in the direct marketing industry.
Bachelor's degree in marketing, communications, or other related field.
Knowledge of the creative processes is a must. Occasional travel will be
required.
Please send resume and cover letter to: Sierra Trading Post Human
Resources Dept/Catalog 5025 Campstool Rd. Cheyenne, WY 82007. or resumes@SierraTradingPost.com
(no zip files please).
V.P./Director of Marketing
Reid Supply Company is a global direct marketer for the distribution of
industrial components and supplies located along the beautiful shoreline
of West Michigan. Since 1948 our collective mission has been to provide
the highest quality products and unbeatable customer service to all of
our customers. Our vision is to be a company that provides opportunities
to those who want to maximize their job satisfaction and earning
potential. We encourage innovative thinking and action, and we know that
actions to increase value require risk taking. We encourage
entrepreneurial thinking, and we value improvement of process and mind.
Our people are passionate about their work and we reward them with an
attractive benefit and compensation package, including bonus, 401k
match, cafeteria style health care plan, education reimbursement and
more!
We are seeking a VP/Director of Marketing to define, develop, lead,
direct and execute the company's marketing activities including
e-commerce, e-mail, direct mail, and catalog. As a member of our
leadership team, you will be a key player in strategic planning,
business development, and shaping the future of Reid Supply Company.
Responsibilities:
All marketing strategies
Budgetary and financial responsibilities for all marketing
efforts
Working with Sr. Mgmt to explore new market opportunities and
achieve sales
goals resulting in the growth of all business channels.
Internal and External Corporate Communications, including branding
and corporate identity
Web Development
E-Commerce initiatives
All aspects of direct mail including print production of catalogs,
direct mail and other promotional pieces.
Mailing list and database maintenance and hygiene.
Advertising and Promotional activities such as trade shows, trade
magazines and other media.
Staff development
Requirements:
Bachelor's degree
10 years experience in direct marketing, with a minimum of 5 years
B2B direct marketing
Demonstrated substantial growth in e-commerce
Two plus years experience in direct marketing of industrial supplies
is strongly preferred
You can check out our product offerings by visiting: www.reidsupply.com.
If we've piqued your interest, please forward your career history,
including resume, references and wage history to: resume@reidentities.com No
recruiters please!
For more information on other Reid companies go to: www.reidentities.com
Have a great day!
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ListFinder is a FREE search engine that lets you search more than 50,000
data cards that represent virtually all lists on the market -- postal,
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Click here to access ListFinder for:
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
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New York, NY 100111
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or (203) 358-4389
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