e-Dialog is the proven provider of advanced e-mail and database
marketing technologies, strategies and services for permission-based
e-marketers. e-Dialog's full-service, self-service and collaborative
solutions have been helping market-leading companies such as
Avis/Budget, BMG Music Service, British Airways, OfficeMax, and Tesco
develop strong customer relationships and increase revenues by making
data actionable in highly customized and relevant e-mail campaigns.
|
 |
|
 |
Professionals
answer
your
questions. |
|
|
 |
|
|
|
|
|
|
 |
|
|
|
This issue of DIRECT Newsline is sponsored by
Quebecor World
|
|
Quebecor World's Direct Mail division leads the industry in
direct mail production. We can produce everything from traditional
direct mail packages to complex personalized in-line finished packages.
Production is done in-house thereby streamlining the production process,
reducing cycle time, and costs. Contact Lisa Emory or visit www.quebecorworld.com for more
information.
lisa.emory@quebecorworld.com
|
|
Top Stories
|
|
Bain Capital Acquires Guitar
Center for $2.1 Billion
Bain Capital Partners LLC has acquired Guitar Center Inc. for $2.1
billion.
Under the terms of the agreement, stockholders of the direct marketer
and retailer will receive $63.00 in cash in exchange for each share of
Guitar Center common stock they own.
The transaction is expected to close in the fourth quarter.
|
|
Netflix Settles Patent
Dispute With Blockbuster
Netflix Inc., the mail order video and DVD rental firm, has settled
its patent infringement lawsuit with video rental chain Blockbuster
Inc., according to a Securities and Exchange Commission filing
Wednesday.
The settlement will "have no material effect on Blockbuster's future
financial performance,"´according to the filing. No further
details were released.
Last year, Netflix sued Blockbuster for patent infringement, alleging
that Blockbuster's Web site Blockbuster.com illegally copied Netflix's
method of allowing customers to order videos over the Internet (Direct
Newsline, April 5, 2006).
|
|
|
|
This issue of DIRECT Newsline is sponsored by Walter Karl
The Meeting
Planner Masterfile from Penton Media, Inc. is an excellent source
for reaching decision makers that plan and coordinate off-site
meetings and seminars. This Masterfile is comprised of active, qualified
subscribers to the following Penton Media, Inc Publications: Association
Meetings, Corporate Meetings and Incentives, Insurance Conference
Planner, Medical Meetings and Technology Meetings.
Postal contact: Rosalie Garcia at rosalie.garcia@walterkarl.infousa.com;
845-732-7027
Email contact: Kathleen Gaynor at kathleen.gaynor@wkinteractive.com;
646-336-4153
|
|
Website Pros Buys Web.com for
$129 Million
Website Pros, Inc. has acquired Web.com Inc. for $129 million in
cash and stock.
The transaction will close during the second half.
According to the companies, the transaction will create a company with
more than $117 million in revenue with more than 234,000 paid
subscribers.
|
|
SEMDirector, comScore Pair up
for Search Share Analysis
Web traffic measurement firm comScore is partnering with search
reporting automation firm SEMDirector in a joint marketing initiative,
the two companies announced.
Under the agreement, San Diego-based SEMDirector will use comScore's
qSearch data stream to deliver competitive analysis to search marketing
clients. Specifically, the comScore data will let SEMDirector advertiser
clients measure the share of clicks going to their Web sites compared to
specified competitor sites.
SEMDirector and Reston VA-based comScore will each sell the joint
analytics solution to the other's customer base.
SEMDirector offers automated software that lets clients manage search
marketing, search optimization and pay-per-click advertising across
multiple campaigns and channels. The comScore qSearch service gathers
data by monitoring the Web activity of 1.5 million English speakers
globally, including 1 million in the U.S. Particpants are watched via
proxy metering, and the search-specific activity is then extracted from
their behavior.
"Our clients continue to increase their requests for these types of
automated combined analyses leveraging third-party data sources," said
Russ Mann, CEO of SEMDirector in a release.
|
|
Ipsh, Omnicom Wireless
Agency, Names Morrison President
Ipsh, Omnicom Group Inc.'s wireless marketing unit, has named Bryon
Morrison president.
He moves over from Javelin Direct, Omnicom's direct and interactive
marketing agency, where he served as vice president of sales and
marketing since 2004. He replaces Nihal Mehta, an agency co-founder, who
leaves Ipsh at the end of this month.
|
|
New Products and Services
IdentityTruth.com: a new Web site designed to help consumers
safeguard their privacy and identities--IdentityTruth.com, Waltham,
MA.
|
|
|
|
This issue of DIRECT Newsline is sponsored by
Profile America: a mailing list
and database company committed to performance, integrity and service.
We offer a wide range of consumer lists targeted to lifestyle and
affinity to match your offer. We can enhance performance with advanced
predictive
modeling services and marketing tools,
designed to help you achieve superior results.
Contact
us! We'll put together a list recommendation for you
today!
|
|
|
|
|
List and Database News
Eddie Bauer Life phases
Over the past 12 months, more than 1.5 million direct mail-sold
individuals bought from this catalog.
Selections: Amount purchased, age, credit card buyers, date of birth,
dwelling type, ethnicity, gender, income, length of residence, product,
voter/party, state/SCF/ZIP
Price: $120/M
Contact: Direct Media Inc., 203-532-2449
Beadwork Magazine Subscribers
Named here are 28,383 subscribers to this publication.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., 203-825-4634
Growing Family Club U.S. Master File
Reach 19.5 million individuals. Their names come from hospitals,
point-of-purchase and the Internet.
Selections: Date of birth, gender, buyer, self-reported language, birth
order, change of address, phone number, lifestyle, state/SCF/ZIP
Price: $125/M
Contact: True North List Marketing Inc., 203-459-4348
National Association of Special Education Teachers
This file names 292,004 organization members and prospects.
Selections: School type, gender, state/SCF/ZIP
Price: $125/M
Contact: Bethesda List Center, 301-986-1455
|
|
|
Classified Advertising
|
|
Classified
Uno Alla Volta LLC, is a fast-growing, entrepreneurial catalog company
which offers artisan crafted items, which are made one at a time by
hand, to affluent consumers throughout the United States.
We need an experienced Circulation Analyst, preferably with consumer
catalog experience. The Circulation Analyst will help manage all
aspects of circulation planning and analysis for multiple titles. The
Circulation Analyst will be provided the opportunity to grow and advance
in an exciting, high-growth, fast-paced, consumer-driven company,
reporting directly to the Head of Marketing and Analysis.
Key Roles and Responsibilities:
- The Circulation Analyst will assist with the planning & execution of
catalog mailing strategy for multiple titles, with responsibility for
segmentation, circulation planning, and list hygiene.
- Participate in the development and execution of entire direct mail
strategy targeting existing customers and prospects to drive retention
and loyalty.
- Execute catalog Prospecting mail plans, working with outside list
brokers and co-op databases.
- Improve effectiveness and efficiency of direct mail efforts by
creating strong test plans and rigorous analytical standards.
- Coordinate time-critical work and data flow with internal and
external resources: mail house, list brokers, co-op databases, etc.
- Produce analysis on direct mail and segment performance, test
results, etc.
- Collect and analyze data and market research to measure customer
needs and satisfaction and assist management in establishing strategic
initiatives, forecast future trends, and uncover new marketing
opportunities.
Required skills and experience:
- 2+ years of catalog or direct mail campaign experience in consumer
products with an emphasis on circulation and analysis.
- Excellent project management and organizational skills.
- Very strong quantitative skills.
- BA/BS in Marketing, Business Management, Information Management or
related field is strongly preferred.
- Knowledge with prospecting and housefiles as well as vendor
management.
- Power-user level Excel skills and analytical skills.
- Excellent written and communication skills.
- You must thrive in a fast paced work environment, be highly
organized and be able to prioritize among multiple
responsibilities.
The right candidate for the Circulation Analyst position must thrive in
a team environment and be able to establish positive internal and
external relationships. You must be detail, process, and deadline
oriented.
We offer a competive salary, fun team environment, health insurance,
retirement plan, and generous vacation time and employee discounts.
Please email cover letter, resume and salary history to HRMGR@unoallavolta.com.
Marketing -- Direct Mail - Customer Service Representatives
Lake Group Media, Inc. is seeking experienced, highly motivated
individuals to provide customer service and management support for our
Direct Mail List Management Division. Experience working in the direct
mail marketing industry would be a plus.
The position requirements are as follows. To independently handle direct
mail list requests, including counts, clearances, order entry and
processing. To act as a liaison between list owners, brokers, sales and
service bureaus. Must be able to handle multiple projects and deadlines
simultaneously with an attention to detail. To work with accounting for
timely and accurate order invoicing. Must possess excellent
communication skills and be computer literate.
Benefits offered are medical, dental, disability and life insurance
coverage along with participation in the company 401(k) plan and credit
union. If you are an interested candidate please e-mail your resume &
salary requirements to jobs@lakegroupmedia.com or fax
to (914) 925-2415.
Catalog-Internet Business for Sale
Internationally recognized company selling high quality sportswear
through 18 year old established catalog and internet. Niche business
with few competitors delivers high ($270) average order and one of the
highest multi-buyer rates in the direct market industry.
Contact Fred Anderson at 973-763-9570 or fred@anderson-direct.com.
Circulation - Senior Analyst
We're a multi-brand, Business to Consumer, Catalog and Internet Marketer
seeking a Direct Marketing Professional with a minimum of five years
Circulation experience
We welcome you to preview our growing home décor and gift offers
online at artandartifact.com, basbleu.com, signals.com,
whatonearthcatalog.com and thewirelesscatalog.com.
Qualified candidates will bring expertise to circulation analysis,
planning, and execution by drawing on their experience in the areas of
segmentation, leveraging assets of a multi-brand database environment,
buyer reactivation strategies, new customer acquisition through list
rental and co-operative databases, and collaboration with key vendors
providing marketing database maintenance, merge purge, list brokerage
and management, and print / bindery services.
An advanced level of experience in Microsoft Excel, excellent
analytical, creative, and interpersonal skill sets, and a bachelor's
degree in a related field are required.
We offer a competitive salary plus a comprehensive benefits package
including medical, dental, vision, 401(k), profit sharing, paid vacation
and holidays, and more!
To further explore this marketing opportunity, please submit your
confidential resume and salary requirements to:
Universal Screen Arts, Inc.
Attn: Talent Acquisition Manager
5581 Hudson Industrial Parkway
Hudson, Ohio 44236
E-mail: hrecruit@woecatalog.com
EOE
|
|
|
|
Find Targeted Lists Fast with ListFinder
ListFinder is a FREE search engine that lets you search more than 60,000
data cards that represent virtually all lists on the market -- postal,
e-mail, telephone and insert media. It's the quickest and easiest way to
find lists for your marketing campaigns.
Click here to access ListFinder for:
directmag.com/listline/
|
|
|
|
About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
DIRECT Newsline is sent by request. Subscriptions are free to qualified
applicants.
You are subscribed to this newsletter as #email#
To unsubscribe click Unsubscribe
To subscribe to this newsletter,
visit Subscribe
to sign up. Please feel free to pass along a copy to a friend, within
reason so long as the message is not modified or used unfavorably.
Feedback should be sent to: ray.schultz@penton.com
or may be sent by paper mail to:
Ray Schultz
249 West 17th Street
New York, NY 100111
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor, Associate Publisher at elizabeth.oconnor@penton.com
or 203-358-4391
For information on Classified Advertising please contact: Karen
Putrimas, at karen.putrimas@penton.com or
(203) 358-4389
Thanks for your support!
To get this newsletter in a different format (Text or HTML),
or to change your e-mail address, please visit your profile
page to change your delivery preferences.
For questions concerning delivery of this newsletter, please contact our
Customer Service Department at:
Customer Service Department
Direct Magazine
A Penton Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email:directmag@pbinews.com
Penton Media | 249 W. 17th Street | New York, NY 10011
Copyright 2007, Penton Media. All rights reserved. This article is
protected by United States copyright and other intellectual property
laws and may not be reproduced, rewritten, distributed, re-disseminated,
transmitted,
displayed, published or broadcast, directly or indirectly, in any medium
without the prior written permission of Penton Media.
|
|
|
