Join us in New York City January 13-16, 2008 and be a part
something big - Retail's BIG Show. NRF is dreaming BIG for next year's
show, dreaming
about --- exciting speakers and educational content; energetic
networking events; and an even bigger EXPO floor. Don't miss the
excitement. Visit www.nrf.com
for more information.
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Professionals
answer
your
questions. |
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This issue of DIRECT Newsline is sponsored by
Edith Roman and ePostDirect.
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Influence Top IT Professionals and Decision-Makers
Worldwide
Reach 280,205 of the most sophisticated, technically competent and
highly compensated IT professionals in the business with the Oracle
Magazine postal and e-mail lists. Target 37,056 of the most
powerful corporate decision-makers with the Profit: The Business of
Technology postal and e-mail lists.
For postal information, contact Kevin at 800-223-2194
x684.
Over 300,000 e-mail addresses available. Contact Frank at 800-409-4443
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Top Stories
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Consultant: DM Generates $371 Billion in
Insurance Premiums
A 14% increase in premiums is projected this year from insurance
policies sold via direct marketing, according JCG Group Ltd., an
insurance and financial services consulting group.
"We're estimating that for 2007 we'll end up with in force premiums
attributable to direct marketing (will be) $371 billion," said in a
statement Donald R Jackson, chairman of JCG Group.
Roughly $325 billion in insurance premiums were generated through direct
marketing in 2006, based on JCG's research. This includes direct mail,
Web pages, telemarketing, television, radio and other direct response
media.
In 2006, Geico alone mailed 860 million pieces, which resulted in $11
billion worth of premiums for the company, according to JCG
Group.
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This issue of DIRECT Newsline is sponsored by
Profile America: a mailing list
and database company specializing in the financial services industry.
Our Credit Propensity Index helps identify credit worthiness at the
zip+4 level.
Proprietary list products like Credit
Heavy Weights, Credit
New Spenders and Lack
of Credit are uniquely targeted to specific financial offers. We
can also enhance performance with advanced predictive
modeling, designed to help you achieve superior results.
Contact
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today!
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Hitwise Service Tracks Online Shopping
Data
Hitwise Pty. Ltd. has launched a Web-based retail data center for
tracking online shopping trends and data. It tracks data in such
categories as electronics and apparel, among others.
Information is gathered from more than 20,000 e-commerce Web sites,
across 21 shopping categories. Findings are based on the online usage
and search behavior of more than 10 million consumers.
Areas being tracked include the top 20 most visited Web sites and the
top 10 keywords for searches.
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Hinman to Join Epsilon Data
Services
Donald P. Hinman will join Epsilon Data Services as senior VP for
product development in data services. He will report directly to Brian
Rainey, president of Epsilon data management. Hinman will work out of
the company's Lafayette, CO office.
Hinman was most recently executive VP for product development at
Naperville, IL-based Allant Group, a position he held for two years.
Before joining Allant, he was group leader for InfoBase products at
Acxiom Corp. between 1994 and 2005. He also held positions with NDL
Lifestyle Selector.
The new position will allow Hinman to reclaim his mantle of "Dr. Data",
a nickname he earned over the years as a result of his work in
aggregating data sources and combining them into new offerings.
As part of his position with Epsilon Data Services, Hinman plans to
combine demographic and behavioral data into a continuous look at
consumer transactional behavior -- how people have gone through life
stage changes, and how that affects their buying behavior -- rather than
the static approach offered by recency, frequency and monetary
analysis.
Hinman also serves as chair of the operating committee of the Direct
Marketing Association's Ethics Policy Committee.
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Short Cuts
Experian Inc. has introduced Totalvue Retail, a new database for
tracking multi-channel customer behavior. It can measure customer
responses from Internet promotions, catalogs, direct mail, call centers
and retail stores. It integrates data to measure return on investment
and generate other kinds of reports.
Bebe Stores Inc. has selected ICrossing to serve as its search
engine-marketing agency of record. The agency will be responsible for
developing and implementing campaigns to drive sales, in addition to
handling campaign analysis.
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Mail Stream: A Report on
Incoming Direct Mail
By ParadyszMatera and Direct Newsline
The L.L. Bean Christmas catalog lead the holiday rush this year,
touting exceptional service, the company's Web site, and a variety of
merchandise. A pitch from the Shalom Center, which offers a Jewish
perspective to a variety of global issues, asks for a "chai" (the Hebrew
letter that signifies a) life and b) the number 18) in the form of a
donation, whether $72 (four 18s) or $1800. And Provo Craft and Novelty
has mailed the first issue of its Provo Craft Style crafting and
scrapbooking supplies catalog. For details, click here.
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This issue of DIRECT Newsline is sponsored by Carney Direct
Attention Brokers! UjENA Swimwear Catalog is now offering for the
very first time 84,000 email addresses! The Ujena audience consists of
discriminating mail order buyers of high fashion swimwear, active wear,
dresses, fashion separates and accessories. Classic or trendy, very
feminine lines and tailoring enhance the Ujena look. Complementing the
wardrobe of today's active young women, this dynamic list generates
great mail order buyers! Be sure to contact Jim Kellough 800-240-3349 x
316 today!
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List and Database News
Veterans of Vietnam War Donors
RMI Direct Marketing Inc. has been appointed list manager for Veterans
of Vietnam War Inc. More than 42,000 donors from the last 12 months are
on file. Direct mail is the source. Selections: Gender, $10-plus donors,
state/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: RMI Direct Marketing Inc., 203-825-4618
Another Winning Trade
Winning Investments LP has named Macromark Inc. to manage a list of
subscribers to information offered at AnotherWinningTrade.com. A total
of 40,025 investors are available. Subscriptions go for $197 per month.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: Macromark Inc., 845-230-6300
Canadian Small and Medium Size Businesses
Industry Canada has appointed Kroll Direct Marketing to manage this list
of 63,088 Canadian businesses. It only includes businesses that have
registered with Public Works and Government Service Canada, a government
agency that's similar to the U.S. General Services Administration.
Selections: Number of employees, phone numbers, business/industry type,
language, province
Price: $75/M
Contact: Kroll Direct Marketing Inc., 609-275-2900
Intellatrade Mentor Center Buyers
Individuals who purchased investment analysis software for $2,000 from
Intellatrade Inc. are identified. These 1,517 individuals responded to
direct mail offers.
Selections: Hotlines, gender, SCF/ZIP
Price: $130 (entire file)
Contact: Geon Media Group, 801-619-7800
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
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