NCOF
April 7-10, 2008
Gaylord Palms Resort & Convention Center, Orlando FL
The Operations & Fulfillment Conference for Catalog, Online
and Multichannel Retailers
New this year - Zappos.com Keynote. Benchmark Results on:
Fulfillment, Returns, Contact Center, DC Trends. Session Tracks:
Distribution Mgmt, Customer Experience; People Mgmt, Material Handling.
Ask the Experts FREE consulting appointments.
Registration is Open www.ncof.com.
Your PRIORITY CODE is MC2.
Co-Presented by Multichannel Merchant's Operations + Fulfillment and The
DMA.
Sponsored by USPS.
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Professionals
answer
your
questions. |
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This issue of DIRECT Newsline is sponsored by
Walter Karl, Inc.
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BUSINESS MANAGEMENT & FINANCIAL SERVICES
The Penton Media Business Management & Financial Services Magazines
offers mailers a targeted audience of business executives and
decision-makers in the financial, real estate and investment sector.
These business and financial professionals are ready to receive your
offer and show you the money!
Postal & Telemarketing Contact: Rosalie Garcia at rosalie.garcia@walterkarl.infousa.com;
845-732-7027
Email Contact: Kathleen Gaines at kathleen.gaines@wkinteractive.com;
646-336-4153
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Top Stories
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Subprime Woes Cause Credit Card
Mail Decline: Survey
Credit card direct mail volume declined during the fourth quarter,
as issuers were strained from the fallout of the subprime mortgage
crisis and unsure about the economy, according to Synovate.
Specifically, mailers sent out nearly 1.29 million offers, down 14% from
more than 1.5 million offers in the prior year. Response rates were flat
at 0.5%.
Overall credit card mail volume for the year was 5.2 billion, down
almost 10% from 5.8 billion in he previous year.
"Driving the decline are issuers that target subprime customers and
those exposed by the mortgage meltdown," said Andrew Davidson, vice
president of competitive tracking services, in a statement.
Card issuers that cut back solicitations the most were Washington Mutual
(-73%), HSBC (-34%), Citibank (-52%) and Discover (-50%), according to
Synovate, which noted that Washington Mutual and HSBC, in particular,
targeted subprime customers. While not necessarily targeting this group,
Citibank and Discover both experienced financial difficulties as a
result of the crisis.
However, Chase, in an effort to take advantage of the situation,
increased its mailing volume 62% over last year, because it limited its
exposure to the mortgage crisis.
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Privacy Bills Move Forward in
California
Two bills aimed at protecting California residents from identity
theft and privacy invasion are making their way through the state
legislature.
Late last week, the State Senate passed 40-0 SB 612, a measure which
would allow identity theft to be prosecuted in the county in which the
victim lives, according to State Senator Joe Simitian (D-Palo Alto), the
bill's sponsor.
"Current law permits prosecution in the county in which the theft
occurred or the county in which the information was illegally used, both
of which may be hundreds of miles away from the victim's home," said
Simitian, in a statement.
The Senate also passed SB 364, also authored by Simitian, which would
require that consumers receive a clear, informative notification letter
when personal data kept by a business or public agency has been stolen.
SB 364, which passed 30-7, also requires the state to establish a
central reporting site to catalog security breaches.
"Businesses and public agencies already are required to notify people
whose personal information might have fallen into the wrong hands," said
Simitian. "But there is no standard set for what information must be
included in the notice.
"Some businesses let people know what has happened and what they can do
to protect themselves. Others have sugarcoated the news, or buried it in
legal jargon, with the result that people don't understand their
vulnerability to identity theft."
Both bills are awaiting action in the State Assembly.
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This issue of DIRECT Newsline is sponsored by Japs-Olson
Japs-Olson's 525,000 Sq. Ft. facility with over 700 employees, operates
24/7. One of the nations largest commercial printers and direct mail
production firms offering experience and expertise with exceptional
service in: Digital Prepress, Heat Set Web, Non-Heat Set Web, Sheetfed,
and Full Web Presses, Bindery, Service Bureau, Data Processing, Laser
and Ink Jet Addressing, Lettershop, Postal Strategies. www.japsolson.com
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BT Acquires Online Service Firm
Fresca Ltd.
BT has acquired Fresca Ltd., a U.K. online marketing services
firm.
Terms were not disclosed.
This acquisition will allow BT Expedite to offer an e-commerce platform,
highly customizable Web store front and the flexible integration
capabilities of its e-commerce engine, according to BT.
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IA Global to Purchase Asia
Premier
IA Global Inc. will purchase Asia Premier Executive Business Suites
Inc., a Philippine call center outsourcing company, for an undisclosed
sum.
IA said it would use Asia Premier as its Southern Pacific hub where it
expects to make future acquisitions
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Select Comfort Income and
Sales Fall
Select Comfort Corp. posted net income of $2.2 million for the
fourth quarter, a decrease from $10.8 million in the prior year.
The direct marketer reported net sales of $190.7 million for the quarter
ended Dec. 29, a 4% decrease from $198 million the last year.
The Minneapolis firm posted a 4% increase in online revenue for the
quarter.
"Weaker-than-expected consumer spending following the Thanksgiving
holiday offset positive sales trends during the first two months of the
fourth quarter," said Bill McLaughlin, CEO, in a statement.
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People in the News
Dean & DeLuca has named Mark Daley chief executive officer. He comes
from DFS Group Ltd., the duty free retailing arm of LVMH, where he
served as president of worldwide store operations and business
development.
Draftfcb Chicago has appointed Christine Lindquist, Brooke Skinner, Inga
Stenta and Michelle Stoessel vice presidents.
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Short Cuts
Direct Group, a direct marketing services firm, has installed the
Océ JetStream 2200, a high-speed, fully variable, color inkjet
continuous press digital printing system.
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Read DIRECT Magazine online!
DIRECT's digital edition is accessible online anywhere, anytime. It's
identical to the print version, but also includes enhanced features - a
search tool, links to websites and email, instant links from the table
of contents-and more!
Subscribe
now!
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List and Database News
Medical Technology Journal
This file naming 40,750 healthcare professionals has just made its
market debut.
Selections: Business address, employee size, gender, sales volume,
state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., 203-532-2464
CuponesyMuestras.com -- Spanish-Speaking Subscribers
A total of 29,323 individuals have consented to receive outside
marketing materials online.
Selections: Hotlines, date of birth, gender, income range, marital
status, employment status, state/SCF/ZIP
Price: $110/M
Contact: Teramedia, 407-420-1108
Institutional Investor Magazine
Named here are 67,038 subscribers to this publication.
Selections: Telemarketing, industry, title, area of responsibility,
employee size, sales volume, SIC codes, state/SCF/ZIP
Price: $185/M
Contact: Statlistics, 203-778-8700
HFM Subscriber Political Party Master File
The political affiliations of more than 4.3 million magazine subscribers
are available on this file.
Selections: Source, gender, paid, state/SCF/ZIP
Price: $105/M
Contact: RMI Direct Marketing Inc., 203-825-4638
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Classified Advertising
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Direct Mail Marketing-Billing/Collections Manager & List Broker
Assistant
Lake Group Media, Inc. is seeking highly motivated individuals for our
Direct Mail List Management/Brokerage Divisions. Experience working in
the direct mail marketing industry with an understanding of key direct
marketing principles would be a plus.
The position requirements are as follows. Provide strong analytical and
quantitative skills with an ability to assimilate and compile data into
meaningful reports. Possess excellent communication and project
management skills with an ability to work well with others as well as
independently. Able to work within a corporate fast-paced team
environment while meeting direct marketing plan deadlines. To manage
multiple tasks simultaneously while being well organized, detail
oriented and accurate. Must be proficient in MS Word, Excel and MS
Outlook. Also the Billing/Collections Manager should have previous
experience managing employees within an A/R environment. Education
requirement is a BA/BS in Marketing, Business or related degree
preferred.
Benefits offered are medical, dental, disability and life insurance
coverage along with participation in the company 401(k) plan and credit
union. If you are an interested candidate please e-mail your resume to
jobs@lakegroupmedia.com or
fax to (914) 925-2415.
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Experienced List Broker
The Information Refinery, Mahwah, NJ, is seeking an experienced,
energetic, and highly motivated list broker with excellent verbal and
written communication skills. Offering attractive salary, generous
commission plan, plus excellent benefits. Apply to The Information
Refinery, Attn: Brian Clotworthy, 200 Route 17, Suite 5, Mahwah, NJ
07430. Email to Brian@Inforefinery.com or Fax
to (201) 529-4030
Database Production Assistant
The Information Refinery, Mahwah, NJ, is seeking a Database Production
Assistant with entry level knowledge of MS SQL and MS Access. High
potential for growth. Salary commensurate with experience. Excellent
benefits. Apply to The Information Refinery, Attn: Brian Clotworthy, 200
Route 17, Suite 5, Mahwah, NJ 07430. Email to Brian@Inforefinery.com or Fax
to (201) 529-4030
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Find Targeted Lists Fast with ListFinder
ListFinder is a FREE search engine that lets you search more than 60,000
data cards that represent virtually all lists on the market -- postal,
e-mail, telephone and insert media. It's the quickest and easiest way to
find lists for your marketing campaigns.
Click here to access ListFinder for:
directmag.com/listline/
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
DIRECT Newsline is sent by request. Subscriptions are free to qualified
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Ray Schultz
249 West 17th Street
New York, NY 100111
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor, Associate Publisher at elizabeth.oconnor@penton.com
or 203-358-4391
For information on Classified Advertising please contact: Karen
Putrimas, at karen.putrimas@penton.com or
(203) 358-4389
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