e-Dialog,
a wholly owned subsidiary of GSI Commerce, is a proven provider of
intelligent e-mail marketing solutions to world-class brands. Through a
unique combination of strategic services and relevance enabling
technologies, e-Dialog empowers marketers to take meaningful action on
their customer data with the aim of delivering contextually targeted
communications.
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This issue of DIRECT Newsline is sponsored by
Specialists Marketing Services, Inc.
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The CK Media
Scrapbook Masterfile is a combined and unduplicated masterfile of
active subscribers to Digital Scrapbooking, Paper Crafts, Simple
Scrapbooks, and Creating Keepsakes. These "scrapbookers" are creative in
designing their scrapbooks and utilizing many sources of craft supplies.
This file works well for general merchandise, children's offers, crafts,
book clubs and women's magazines, and more. For more information, please
contact Amy Lyons at 201.865.5800 x2216 or amylyo@specialistsms.com
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Top Stories
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This issue of DIRECT Newsline is sponsored by US Postal
Service
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Pharmagistics Hires Roseanne
Branciforte As Managing Director
Roseanne Branciforte has joined Pharmagistics as managing director.
Branciforte has held executive positions Dexcel Pharma Technologies,
inVentiv Health, Metagen Pharmaceuticals, and, most recently, Esprit
Pharma, where she served as Senior VP of Operations.
As co-founder and President of Metagen, Roseanne played a key role in
the company’s commercial success and was responsible for its 2005
merger with Esprit Pharma.
Pharmagistics, which offers direct marketing, PDMA compliance and
specialty logistics for the biopharmaceutical industry, is a Publicis
Healthcare Communications Group company.
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Short Cuts
The Wilde Companies (also known as W.A. Wilde have launched Wilde
Interactive. The division provides a variety of strategic interactive,
on-line marketing and e-business competencies. Wilde Interactive
chairman Tom Wilde will be joined by Neal Boornazian, who will serve as
the division’s president and CEO, and Jonathan Sriberg, who has been
hired as VP of strategy and account services. Boornazian was previously
employed at L'Oreal, Revlon and Envisa, among others; Sriberg held a
variety of senior roles at the Internet Solutions/Technology divisions
of Digitas and One to One Interactive.
Marketing services firm Quaero, has appointed Michelle Boockoff-Bajdek
to serve as VP of marketing. Boockoff-Bajdek will lead the firm’s
marketing/branding efforts. Prior to joining Quaero, Boockoff-Bajdek was
VP of marketing for Harte-Hanks. She has also served as director of
marketing communications for GN Netcom, and has held management
positions at Kronos Inc., Axis Communications Inc., and Micro Warehouse,
Inc.
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Letters to the Editor
(Re: Loose Cannon: Two Young Men Meet The Wizard From Oz, Direct
Newsline, Monday, June 2, 2008: directmag.com/opinions-columnists/loosecannon/loose-cannon-two-young-men-oz-0601/)
Ahhh, the Wall Street Journal! How I lusted to be written about in those
hallowed pages. I, who have been quoted in the New York Times,
Washington Post, LA Times, Chicago Tribune, the New York Sun,
Entrepreneur, Forbes, DIRECT and 100 other publications, have not
reached the Mecca of press hogs -– Thee (sic) Wall Street
Journal.
I, the renegade flying monkey of the wicked witch, oh-so-near to the Oz
of the publishing world only to find it being purchased by Rupert of the
Right, the Intellectually (but not financially) Challenged One who
believes that balance involves cutting off the other side of the
scale.
Darn -- I knew I should have done that interview with the Weekly World
News before it folded!
Not that I have an opinion.
Mark Amtower
Highland MD
www.FederalDirect.com
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This issue of DIRECT Newsline is sponsored by Creative Automation
Vmark is a privately held,
minority owned* network of companies offering a wide variety of products
and services to the direct marketing industry. Many of the companies in
the Vmark network have been in business for over 30 years, and these
companies employ more than 3,000 professionals worldwide.
*Minority certification by CMBDC
(Chicago Minority Business Development Council)
Visit us at Booth #824 at DM Days NY, June 10-12, 2008
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List and Database News
Cigars International
Some 120,000 buyers from the last 12 months are named. Fifteen percent
of these customers are women. The average direct mail order was $90. On
average these individuals spent $250 for cigars over a 12-month period.
Selections: Multibuyers, credit cards, purchase amount (ranges),
hotlines, state/SCF/ZIP
Price: $115/M (last-12-month buyers)
Contact: List Services Corp., 203-791-4184
International Chiropractors Association
The ICA has introduced U.S. and international master files with 46,801
and 6,235 names respectively. The ICA has 2,708 active U.S. members.
Home addresses are provided for all the records.
Selections: State/SCF
Price: $135/M (U.S. members); $95/M (master files)
Contact: MGI Lists, 703-706-0390
Doug Fabian’s High Monthly Income
Eagle Publishing Inc. offers a list of 3,814 active subscribers to Doug
Fabian’s High Monthly Income newsletter. Subscribers are typically
conservative investors who are retired or close to it. The unit of sale
was $135.
Selections: Gender, state/SCF/ZIP
Price: $205/M
Contact: MetaResponse Group Inc., 954-360-0644
Frank Cawood Health Book Buyers PIP
Frank Cawood & Associates Inc. is offering a test for a new package
insert program that targets health book buyers. Up to six inserts will
be collated inside a 6 by 9 inch envelope for shipment with 5,000
packages in September and October. The roll out potential is 1.2 million
packages annually.
Price: $40/M
Contact: List Process Management Inc., 212-517-8550
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Classified Advertising
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Marketing - Direct Mail -
Customer Service Representatives
Lake Group Media, Inc. is seeking experienced, highly motivated
individuals to provide customer service and management support for our
Direct Mail List Management Division. Experience working in the direct
mail marketing industry would be a plus.
The position requirements are as follows. To independently handle direct
mail list requests, including counts, clearances, order entry and
processing. To act as a liaison between list owners, brokers, sales and
service bureaus. Must be able to handle multiple projects and deadlines
simultaneously with an attention to detail. To work with accounting for
timely and accurate order invoicing. Must possess excellent
communication skills and be computer literate.
Benefits offered are medical, dental, disability and life insurance
coverage along with participation in the company 401(k) plan and credit
union. If you are an interested candidate please e-mail your resume &
salary requirements to jobs@lakegroupmedia.com or
fax to (914) 925-2415.
1048 characters with spaces
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Find Targeted Lists Fast with ListFinder
ListFinder is a FREE search engine that lets you search more than 60,000
data cards that represent virtually all lists on the market -- postal,
e-mail, telephone and insert media. It's the quickest and easiest way to
find lists for your marketing campaigns.
Click here to access ListFinder for:
directmag.com/listline/
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
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New York, NY 100111
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor, Associate Publisher at elizabeth.oconnor@penton.com
or 203-358-4391
For information on Classified Advertising please contact: Karen
Putrimas, at karen.putrimas@penton.com or
(203) 358-4389
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