Drop Smarter! Attend NCDM 2008, December 8-10 in Orlando and Make the
Leap to Smarter Database Marketing! NCDM 2008 is the place to learn how
to drop more segmented, targeted, personalized campaigns, pull higher
response rates with interactive marketing and drive greater ROI using
best practices and analytics. Register by October 17 and save up to
$200 on your full conference registration! Simply use your Direct
code E09. ncdm4me.com
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This issue of DIRECT Newsline is sponsored by
Worldata
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Ziff
Davis Media Business Masterfile – Reach Corporate Executives at
Work
Now under Worldata’s
exclusive list management, you can reach high-level B2B and tech-savvy
professionals, plus SMB owners utilizing the Ziff
Davis Media Business Masterfile. Segmented by job function,
industry, company size and more, this file offers robust total market
coverage of executives who make informed corporate purchasing decisions
for the newest and most innovative products and services. Postal,
Email
and Canadian
lists of these prospects at business addresses are available.
For more information contact Jay
Schwedelson at JayS@worldata.com
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Top Stories
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Live From DMA08: DMA Forecast
Sees Stronger 2009
By Richard H. Levey
In direct marketing there is financial strength -- at least, more so
than for the economy at large. In 2009, U.S. sales will grow by 3.8%, to
$30.96 trillion. But DM sales will jump by 4.5%, to just under $2.15
trillion, according to new research from the Direct Marketing
Association. For lots of juicy details, click
here.
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This issue of DIRECT Newsline is sponsored by
Profile America: a mailing list
and database company committed to performance, integrity and service.
We offer a wide range of consumer lists targeted to lifestyle and
affinity to match your offer. We can enhance performance with advanced
predictive
modeling services and marketing tools,
designed to help you achieve superior results.
Contact
us! We'll put together a list recommendation for you
today!
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Live From DMA08: Money Mailer
Goes Mobile in Coupons Inc. Deal
By Beth Negus Viveiros
It’s not that Steven Gray wants the country to be suffering
economic woes. But for his company’s portfolio of products it isn’t
the worst thing in the world.
“Couponing is a good place to be right now,” said Gray, the COO of
Money Mailer Direct Marketing. For more, click
here.
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Experian Moves Into Mobile Marketing
Experian Marketing Services has formed a strategic partnership with
SmartReply Inc., which will enable Experian to expand into mobile
marketing and offer clients interactive voice response marketing
applications. For more, click
here.
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Mail Stream: A Report on
Incoming Direct Mail
By ParadyszMatera and Direct Newsline
A photo of a shiny 1928 penny – a nod to the penny loafer shoe –
adorns the cover of shoe, accessory and outerwear marketer Cole Haan’
80th anniversary catalog. The African Wildlife Foundation’s jumbo
package includes address labels, a calendar and a choice of another
premium in return for a contribution. And a mailer for Better Homes and
Gardens Books’ annual holiday cooking and crafts book "Celebrate the
Season 2008" includes a variety of incentives. To read the full Mail
Stream, click
here.
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This issue of DIRECT Newsline is sponsored by Carney Direct
Marketing
Visit Carney Direct Marketing in Las Vegas at the DMA ’08 for
your chance to win a free Wii!
Visit us at Booth #1201 to find out why Carney Direct Marketing is a
Fortune 500 company’s best kept secret! Our knowledgeable staff
offers the highest quality customer service and expertise providing you
with the marketing intelligence you need to stay ahead of the
competition. Contact Kevin Kerley at 800-240-3349 x 319 or Kevin@carneydirect.com!
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List and Database News
The Stewart Report
Walter Karl Inc. has been selected to manage a list of 130,956
subscribers to The Stewart Report financial newsletter. Sources include
direct mail, space ads and the Internet.
Selections: Hotlines, age range, company size, gender, homeowner, job
title, length of residence, lifestyle, mail order buyers, max per
company/site, number of employees, occupation, sales volume, SIC code,
business/home address, contact name, ethnicity, Hispanic, telephone
numbers, state/SCF/ZIP
Price: $120/M
Contact: Walter Karl Inc., 845-732-7092
SOHO Business Digest
Information Strategies Inc. has selected DirectInnovations Inc. to
manage a list of 151,224 subscribers to the e-mail newsletter SOHO
Business Digest. Readers typically work from home or shared office
space.
Selections: Company size, gender, number of employees, SIC code,
state/SCF/ZIP
Price: $175/M
Contact: DirectInnovations Inc., 404-402-2825
Sky & Telescope
New Track Media has chosen List Services Corp. to manage the Sky &
Telescope magazine file. Some 52,000 subscribers are on file, including
41,000 from the last 12 months. The majority of subscribers (95%) are
men, average age 51, who have a $94,400 average household income.
Selections: Gender, Six-month hotline, state/SCF/ZIP
Price: $105/M
Contact: List Services Corp., 203-791-4107
MoneyNews Subscribers
Nearly 92,000 MoneyNews subscribers are identified on this postal/e-mail
list from NewsMax. More than 80% reportedly are accredited investors
with a net worth of $1 million or better. Most readers are at least 55
years old. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $275/M
Contact: MetaResponse Group Inc., 954-360-0644
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
DIRECT Newsline is sent by request. Subscriptions are free to qualified
applicants.
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or may be sent by paper mail to:
Ray Schultz
249 West 17th Street
New York, NY 100111
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor, Associate Publisher at elizabeth.oconnor@penton.com
or 203-358-4391
For information on Classified Advertising please contact: Karen
Putrimas, at karen.putrimas@penton.com or
(203) 358-4389
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