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This issue of DIRECT Newsline is sponsored by
Specialists Marketing Services
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Specialists Marketing Services, Inc. would like to thank all of
our clients & friends in the direct marketing community for a memorable
and successful year. We wish you a happy, healthy new year, and look
forward to continued mutual growth & success in 2009.
For more information on the services offered by Specialists Marketing
Services, Inc., please visit our website at www.specialistsms.com
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Top Stories
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This issue of DIRECT Newsline is sponsored by Direct Media, Inc.
So, that's the Secret to Online Acquisition!
Want to learn the secret? Click here or
contact Lisa Moore at 203.532.3704 lmoore@directmedia.com.
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Carolina Web Partners
With EWayDirect
Carolina Web Consultants has retained eWayDirect to provide e-mail,
search and social media marketing services.
Carolina Web Consultants, Cary, NC, provides Internet consulting, Web
site design and maintenance, Web site hosting, e-mail marketing, and Web
site traffic programs. The new partnership has already resulted in at
least one new search engine optimization opportunity with Carolina Web,
according to a statement from eWayDirect.
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Mail Stream: A Report on
Incoming Direct Mail
By ParadyszMatera and Direct Newsline
The Discovery Channel’s newly redesigned catalog features a new
logo geared to match the network’s shopping Web site. A subscription
mail package from Bon Appetit offers four recipe cards, and a chance to
receive 12 issues for $13. And clothing retailer Ibex has mailed a
catalog touting eco-friendly outdoor apparel. For the full Mail Stream,
click here: directmag.com/mail/mailstream/1229-mailstream
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This issue of DIRECT Newsline is sponsored By ePostDirect
Qualified leads delivered to you in real-time!
ePostDirect offers an exciting B2B Lead Generation Service that delivers
you qualified, opt-in leads on a pay-per-lead basis.
Click here for more details on the ePostDirect
Pay-Per-Lead Network or contact Karl Renelt at 845-731-4178 or
karl.renelt@epostdirect.com.
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List and Database News
EMS Training Database
Five new files derived from the EMS Training database identify buyers,
attendees and inquirers seeking information about job-related skills.
Separate segments are available for business development, environmental
training, financial training, human resources and a combined category
for real estate and construction. Counts range from 14,700 to 205,800.
Direct mail is the source.
Selections: Job function/title, max per company/site, number of
employees, telephone number, SIC code, state/SCF/ZIP
Price: $160/M
Contact: MeritDirect, 914-368-1024
Us Weekly Sweepstake Responders
Wenner Media offers a list of 47,903 consumers who responded to
sweepstakes offers for Us Weekly magazine. The source is direct to
publisher, via direct mail and the Internet.
Selections: Gender, state/SCF/ZIP
Price: $80/M
Contact: Lake Group Media Inc., 914-925-2426
America’s Business Financial Group II/Health Insurance
This group of postal lists consists of prospects for five kinds of
insurance offers, based on statistical modeling and other data. Segments
are available for disability, supplemental health and long term care
insurances, among other types, with counts ranging from 113,727 to
267,671. Sources include scored modeling data from Information Asset
Partners and compiled data from the America’s Businesses file.
Compiled sources include directories, trade journals, postal
information, the Better Business Bureau, Securities and Exchange
Commission filings and other demographic data.
Selections: Age, income, ethnicity, gender, SIC code, company name,
contact name, title, state/SCF/ZIP
Price: $100/M
Contact: The Services Group, 630-495-5478
Ruby Software Developers from InfoQ
E-mail addresses of 58,992 software developers, information technology
managers and other IT professionals are available. This file from
InfoQ.com targets individuals involved with Ruby software.
Selections: Job title, state/SCF/ZIP
Price: $450/M
Contact: L.I.S.T. Inc., 914-765-0700
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
DIRECT Newsline is sent by request. Subscriptions are free to qualified
applicants.
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Feedback should be sent to: ray.schultz@penton.com
or may be sent by paper mail to:
Ray Schultz
249 West 17th Street
New York, NY 100111
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor, Associate Publisher at elizabeth.oconnor@penton.com
or 203-358-4391
For information on Classified Advertising please contact: Karen
Putrimas, at karen.putrimas@penton.com or
(203) 358-4389
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