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A Penton Media Publication May 12, 2008
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TABLE OF CONTENTS
  • Survey Shows Mail Volume Slowdown
    •
  • Lenox Group To Be Delisted by NYSE
    •
  • Harry & David Losses Grow
  • Godiva Goes Mobile
    •
  • Time Taps RMI to Manage Corporate Database
    •
  • Short Cuts
    •
  • New Products and Services
    •
  • Loose Cannon: For DMers, No Incentive At All
    •
  • List and Database News
    •
  • ListFinder: Search over 60,000 lists
  • Webinars
  • Find a vendor
    •

    This issue of DIRECT Newsline is sponsored by Millard Group, Inc.
    Check it out….Fundraisers are INTO REI! Continuations include: Central Park Conservancy, Chesapeake Bay Foundation, Johns & Colitis Federation, Leukemia & Lymphoma Team in Training, Habitat for Humanity, Nature Conservancy, Project Open Hand, Rails to Trails Conservancy, Rescue Missions, So Others Might Eat, Trustees of Reservations, and Susan G. Komen Cancer Foundation.
    1,391,000 Universe
    Contact Robin Lyons at Millard Group, Inc. — 914-697-5861, or Donna Hamilton at 914-697-5808.
    Top Stories
    Survey Shows Mail Volume Slowdown
    By Richard H. Levey
     Don’t expect list companies to avoid the woes confronting their clients.
    Many DMers anticipate cutting back their mail volume this year, while fewer expect to increase it, according to Direct’s annual forecast survey. And that trend cuts across both B-to-B and consumer mailers. Click here for more. directmag.com/news/outside_list_0511/

    Lenox Group To Be Delisted by NYSE
    Gift marketer Lenox Group will have its stock traded on the OTC Bulletin Board following a decision by the New York Stock Exchange to delist the firm next Friday, the firm announced. Click here for more. directmag.com/news/lenox_delisted_0511/


    This issue of DIRECT Newsline is sponsored by Direct Media, Inc.

    Inject Plastics News and Rubber & Plastics News in Your Next Mailing!
    Just Updated! Order the Crain Communications Plastics News and Rubber & Plastics News lists for your next email, postal or multi-channel marketing campaign. These are the go to lists for top decision makers in the manufacturing industry. Target these two great sources by Job Function, Primary Business, Process Type and more. Contact Susan Levinson at slevinson@directmedia.com or 203-532-2464—where we can help you mold a perfect combination of responsive executives for your future mailings.

    Harry & David Losses Grow
    Harry & David Holdings Inc. posted a net loss of $21 million, for the third quarter, compared to a net loss of $13 million in the prior year. Click here for more. directmag.com/news/harry_davis_0511/

    Godiva Goes Mobile
    By Tim Parry
    Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go. Click here for more. multichannelmerchant.com/news/godiva-goes-mobile/

    Time Taps RMI to Manage Corporate Database
    RMI Direct Marketing Inc. assumes management of Time Inc.’s corporate database today. It contains demographic, lifestyle and behavioral data for more than 41 million households who subscribe to 26 magazines published by Time Inc. These include lifestyle, sports, business and financial titles. New list segments are planned in more than 15 categories. Millard Group Inc. manages 29 other lists, master files and insert media programs for Time.

    Short Cuts
    International Commercial Television Inc., based in Bainbridge Island, WA, has opened an operations center in Wayne, PA, to support the growth of its DRTV, Web marketing and other distribution channels for health and beauty products.

    New Products and Services
    IntelliTrim technology: allows catalogers to bind together several different titles with different trim sizes and page counts on a single, conventional saddle stitcher—Quad/Graphics, Sussex, WI.
    Godiva Goes Mobile

    Loose Cannon: For DMers, No Incentive At All
    By Richard H. Levey
     There is no delicate way to eat beef jerky in public.

    Visitors to the New York Incentive Rewards & Recognition Show would have done well to remember this. Omaha Steaks hosted one of the first booths to greet attendees on the exhibit floor, and was handing out samples of edible leather. Tasty, yes, but the results weren’t pretty. For the Loose Cannon take on the show, click here: directmag.com/opinions-columnists/loosecannon/loose-cannon-dmers-no-incentive-0512/


    Enterprise-wide software installations often fall behind schedule and exceed budget. How do you avoid the pitfalls? Check out a May 29 Webinar presented by Multichannel Merchant and Sigma Micro. Our speakers will document the risk factors and show how each can be avoided, and they’ll detail the three P’s of a successful implementation: project, people and process. Click here to learn more.
    List and Database News

    Toddler Magazine
    New Parent Media Inc. has released a list of 301,412 subscribers to Toddler, a lifestyle magazine for mothers that was launched in 2006. Eighty-four percent of subscribers are married and college educated. The median age of subscribers is 35.
    Selections: Child’s age/age range, gender, state/SCF/ZIP
    Price: $100/M
    Contact: Walter Karl Inc., 845-732-7061

    Beckett Sports Card Monthly
    Beckett Media has introduced a list of 28,359 subscribers to its newest title Beckett Sports Card Monthly. It covers the collectibles market for baseball, basketball and football cards; sports memorabilia and similar products. Subscribers are typically 25 to 54 and have household incomes ranging from $52,000 to $67,000. The sources are direct mail and the Internet.
    Selections: Hotlines, paid, source, state/SCF/ZIP
    Price: $105/M
    Contact: Lake Group Media Inc., 914-925-2426

    Talbots Mens
    Talbots Inc. has released its Talbots Mens catalog customer list. Some 87,000 buyers are on file, including 43,000 last-12-month buyers. Launched in fall 2002 the catalog generates $180 average orders.
    Selections: Purchase amount (ranges), average purchase, size
    Price: $125/M
    Contact: Millard Group Inc., 603-924-9262

    Concrete Today
    A list controlled circulation list for Concrete Today has come on the market. Subscribers include individuals who purchase and specify materials, plant equipment and related products used for producing concrete. The count is 39,544.
    Selections: State/SCF/ZIP
    Price: $100/M
    Contact: Names and Addresses Inc., 847-850-1021



    About this Newsletter

    Editorial Director: Ray Schultz
    Managing Editor: Charles Vietri
    Executive Editor: Beth Negus Viveiros
    Senior Editor: Larry Riggs
    Senior Writer: Richard H. Levey
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