e-Dialog,
a wholly owned subsidiary of GSI Commerce, is a proven provider of
intelligent e-mail marketing solutions to world-class brands. Through a
unique combination of strategic services and relevance enabling
technologies, e-Dialog empowers marketers to take meaningful action on
their customer data with the aim of delivering contextually targeted
communications.
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This issue of DIRECT Newsline is sponsored by
Millard Group, Inc.
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Check it out….Fundraisers are INTO REI! Continuations
include: Central Park Conservancy, Chesapeake Bay Foundation, Johns &
Colitis Federation, Leukemia & Lymphoma Team in Training, Habitat for
Humanity, Nature Conservancy, Project Open Hand, Rails to Trails
Conservancy, Rescue Missions, So Others Might Eat, Trustees of
Reservations, and Susan G. Komen Cancer Foundation.
1,391,000
Universe
Contact Robin Lyons at Millard
Group, Inc. — 914-697-5861, or Donna Hamilton at
914-697-5808.
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Top Stories
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Survey Shows Mail Volume
Slowdown
By Richard H. Levey
Don’t expect list companies to avoid the woes confronting their
clients.
Many DMers anticipate cutting back their mail volume this year, while
fewer expect to increase it, according to Direct’s annual forecast
survey. And that trend cuts across both B-to-B and consumer mailers.
Click here for more. directmag.com/news/outside_list_0511/
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This issue of DIRECT Newsline is sponsored by Direct Media, Inc.
Inject Plastics News and Rubber & Plastics News in Your Next
Mailing!
Just Updated! Order the Crain Communications Plastics
News and Rubber
& Plastics News lists for your next email, postal or multi-channel
marketing campaign. These are the go to lists for top decision makers in
the manufacturing industry. Target these two great sources by Job
Function, Primary Business, Process Type and more. Contact Susan
Levinson at slevinson@directmedia.com or
203-532-2464—where we can help you mold a perfect combination of
responsive executives for your future mailings.
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Time Taps RMI to Manage Corporate
Database
RMI Direct Marketing Inc. assumes management of Time Inc.’s
corporate database today. It contains demographic, lifestyle and
behavioral data for more than 41 million households who subscribe to 26
magazines published by Time Inc. These include lifestyle, sports,
business and financial titles. New list segments are planned in more
than 15 categories. Millard Group Inc. manages 29 other lists, master
files and insert media programs for Time.
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Short Cuts
International Commercial Television Inc., based in Bainbridge
Island, WA, has opened an operations center in Wayne, PA, to support the
growth of its DRTV, Web marketing and other distribution channels for
health and beauty products.
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New Products and Services
IntelliTrim technology: allows catalogers to bind together several
different titles with different trim sizes and page counts on a single,
conventional saddle stitcher—Quad/Graphics, Sussex, WI.
Godiva Goes Mobile
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Enterprise-wide software installations often fall behind schedule and
exceed budget. How do you avoid the pitfalls? Check out a May 29 Webinar
presented by Multichannel Merchant and Sigma Micro. Our speakers will
document the risk factors and show how each can be avoided, and
they’ll detail the three P’s of a successful implementation:
project, people and process. Click
here to learn more.
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List and Database News
Toddler Magazine
New Parent Media Inc. has released a list of 301,412 subscribers to
Toddler, a lifestyle magazine for mothers that was launched in 2006.
Eighty-four percent of subscribers are married and college educated. The
median age of subscribers is 35.
Selections: Child’s age/age range, gender, state/SCF/ZIP
Price: $100/M
Contact: Walter Karl Inc., 845-732-7061
Beckett Sports Card Monthly
Beckett Media has introduced a list of 28,359 subscribers to its newest
title Beckett Sports Card Monthly. It covers the collectibles market for
baseball, basketball and football cards; sports memorabilia and similar
products. Subscribers are typically 25 to 54 and have household incomes
ranging from $52,000 to $67,000. The sources are direct mail and the
Internet.
Selections: Hotlines, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., 914-925-2426
Talbots Mens
Talbots Inc. has released its Talbots Mens catalog customer list. Some
87,000 buyers are on file, including 43,000 last-12-month buyers.
Launched in fall 2002 the catalog generates $180 average orders.
Selections: Purchase amount (ranges), average purchase, size
Price: $125/M
Contact: Millard Group Inc., 603-924-9262
Concrete Today
A list controlled circulation list for Concrete Today has come on the
market. Subscribers include individuals who purchase and specify
materials, plant equipment and related products used for producing
concrete. The count is 39,544.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., 847-850-1021
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About this Newsletter
Editorial Director: Ray Schultz
Managing Editor: Charles Vietri
Executive Editor: Beth Negus Viveiros
Senior Editor: Larry Riggs
Senior Writer: Richard H. Levey
DIRECT Newsline is sent by request. Subscriptions are free to qualified
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Ray Schultz
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New York, NY 100111
For Sponsorship/Advertising information please contact: Elizabeth
O'Connor, Associate Publisher at elizabeth.oconnor@penton.com
or 203-358-4391
For information on Classified Advertising please contact: Karen
Putrimas, at karen.putrimas@penton.com or
(203) 358-4389
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protected by United States copyright and other intellectual property
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