DRT_DIRECT NEWSLINE_ Penton Media October 26, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4014 ---------------------------------------- ADVERTISEMENT For the Golf Digest subscriber, "the good life" is being able to play more golf and better golf. But they have also demonstrated a passion for life off the course. These affluent consumers have responded to offers of publishing, fundraising, financial, membership and travel -- just to name a few. Contact Direct Media|Millard: mailto:Heather.Winnicki@dmminfo.com, 203.532.3831 Mike Rovello: mailto:Mike.Rovello@dmminfo.com, 203.532.2427 http://datacards.dmminfo.com/market?page=research/datacard&id=138340 ---------------------------------------- TOP STORIES --Cash For Clunkers "Mixed Blessing" In Autobytel's Third Quarter While automobile dealers received a boost from the "Cash for Clunkers" federal vehicle trade-in program, one major direct marketer's praise for the effort was decidedly muted. Autobytel, which provides prospect leads to a network of dealers, indicated the total number of dealers taking advantage in its offerings declined during the third quarter. For details, click here: directmag.com/online/news/cash-clunker-autobytel-1026/ (http://directmag.com/online/news/cash-clunker-autobytel-1026/) --Kindle Leads Stellar Quarter For Amazon Amazon.com generated third quarter net sales of $5.45 billion, up 28% from $4.26 billion from third quarter 2008. The online retailer's operating income jumped 62% to $251 million, compared with $154 million a year ago. Its net income increased 68% to $199 million in the third quarter, compared with net income of $118 million in third quarter 2008. For details, click here: directmag.com/online/news/kindle-quarter-amazon-1026/ (http://directmag.com/online/news/kindle-quarter-amazon-1026/) ---------------------------------------- ADVERTISEMENT Last minute holiday offer/appeal? With Mercy Home for Boys & Girls, you won't need a "wish" list for exciting results! With 100+ continuations, this list demonstrates performance again and again. Mercy Home provides a great resource to reach direct mail responsive charitable donors. Last 12 month counts: 109,396 Donors * 57,536 Catholic Donors Contact Cindi Nowatnick at Direct Media|Millard -- 845-732-7044 http://datacards.dmminfo.com/market;jsessionid=C858E7AAE3FC45931E08AA5F6C887219?page=research/datacard&id=132940 ---------------------------------------- --J. Crew Raises Third-, Fourth-Quarter Guidance J. Crew Group, Inc. has boosted its financial outlook for its current third quarter, which will end Oct. 31, as well as the upcoming fourth quarter, which will finish on Jan. 30, 2010. For more, click here: directmag.com/catalogretail/news/j-crew-guidance-1026/ (http://directmag.com/catalogretail/news/j-crew-guidance-1026/) --Frederick's of Hollywood Has Weak Quarter, Year Frederick's of Hollywood saw its fourth quarter net sales drop 18.1%, from $42.1 million a year ago to $34.5 million. The company's net loss diminished, however, from $7.2 million a year ago to just over $7 million. For details, click here: directmag.com/catalogretail/news/frederick-hollywood-quarter-year-1026/ (http://directmag.com/catalogretail/news/frederick-hollywood-quarter-year-1026/) --DR Agency Mercury Media Hires Two Mercury Media, a privately owned direct response media agency, has hired Chris Conderino and Mitchel G. Bader. For more, click here: directmag.com/news/agency-mercury-media-1026/ (http://directmag.com/news/agency-mercury-media-1026/) ---------------------------------------- ADVERTISEMENT Email Gone Viral: How To Extend Email Reach Through Social Sharing -- Thursday, October 29 at 2:00 p.m. EST This Webinar will outline key steps that are critical to successfully integrating your email marketing program with social networks, reveal findings from a recent Silverpop study on social sharing and review both good and bad examples of email share-to-social approaches. Register Now! http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=drtnews ---------------------------------------- --List and Database News Reiman Healthy Cooking Annual Buyers This file names 77,073 direct mail-sold cookbook buyers. Selections: Hotlines, gender, new starts, paid, state/SCF/ZIP Price: $105/M Contact: Direct Media Millard, 203-532-2512 Medicus Golf Buyers Canada Master File Named here are 8,036 individuals sourced from direct response television and the Internet. Selections: Province, postal code, gender, credit card buyers, recency, state/SCF/ZIP Price: $105/M Contact: McCarthy Media Group, 608-837-4343 Xforce Potency Buyers Hungary Direct mail is the source of 824 individuals who bought or inquired about this sexual potency product. Selections: Last three months, age, foreign, gender, recency, state/SCF/ZIP Price: $255/M Contact: Impulse Media Inc., 203-227-0227 Debt-Free Future In the past month, 77,689 individuals sought help in reducing their debts. Selections: Phone number, state/SCF/ZIP Price: $95/M Contact: Data List Services, 917-640-1510 Advertisement ---------------------------------------- Sponsored by: Direct Media|Millard http://datacards.dmminfo.com/market?page=research/datacard&id=138340 Direct Media|Millard http://datacards.dmminfo.com/market;jsessionid=C858E7AAE3FC45931E08AA5F6C887219?page=research/datacard&id=132940 Silverpop http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=drtnews Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- Featured Research ---------------------------------------- ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Mobile Marketing: How Does Your Strategy Stack Up? (http://directmag.com/webinars/mobile-marketing-strategy/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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