DRT_DIRECT NEWSLINE_ Penton Media October 27, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4016 ---------------------------------------- ADVERTISEMENT A Circle of Opportunity within a Wide Range of Business Pitney Bowes reaches over 520,000 business decision makers in small companies within a wide variety of industries including: business services, legal, real estate, medical, finance, insurance and much more. For more info contact Christine Greco at 914-368-1022. http://lists.meritdirect.com/market?page=research/datacard&id=73263 ---------------------------------------- TOP STORIES --MidOcean Partners, Allant Management, Buy Allant Group MidOcean Partners, a private equity firm which focuses on the middle market, has acquired The Allant Group in conjunction with Allant's management. For more, click here: directmag.com/datalist/midocean-allant-management-buy-1027/ (http://directmag.com/datalist/midocean-allant-management-buy-1027/) --InfoGroup Creates Nonprofit Unit InfoGroup, formerly InfoUSA, has merged its May Development Services and Triplex into InfoGroup Nonprofit. For more, click here: directmag.com/datalist/infogroup-nonprofit-unit-1027/ (http://directmag.com/datalist/infogroup-nonprofit-unit-1027/) ---------------------------------------- ADVERTISEMENT NCRI is a leading source of targeted customer acquisition leads http://www.ncrilists.com/ncri/datacards.jsp for Consumer, B2B and Online marketers. We offer extensive analytic services http://www.ncrilists.com/services/services.htm to help marketers mail smarter and increase response rates. Our in-house service bureau provides a full-line of computer processing services http://www.ncrilists.com/services/services.htm including data appends and NCOA. Call or e-mail us to find out how NCRI can add value to your next marketing campaign. http://www.ncrilists.com/home/home2.htm ---------------------------------------- --Chicago Agency Upshot Acquires Digital Firm Upshot, a Chicago-based marketing agency, will acquire its long-time partner Emerge Digital, a Naperville-based interactive agency. For more, click here: directmag.com/online/news/agency-upshot-digital-emerge-1027/ (http://directmag.com/online/news/agency-upshot-digital-emerge-1027/) --Sales Fall 20% for 1-800-Flowers.com (Multichannel Merchant) First-quarter sales for multititle mailer 1-800-Flowers.com dropped 20%, to $108.3 million, compared to $135.4 million for the same period last year. Company officials said in a release that the decline in year-over-year sales was due to lower wholesale order volume in its DesignPac Gifts division, combined with lower demand in the consumer floral business. To read the full story, click here: multichannelmerchant.com/catalog/1026-sales-fall-for-1800flowers/ (http://multichannelmerchant.com/catalog/1026-sales-fall-for-1800flowers/) --Mail Stream: A Report on Incoming Direct Mail By ParadyszMatera and Direct Newsline Sexy superheroes and other outrageous outfits adorn the pages of the new Frederick's of Hollywood catalog. Want something more hardcore? A new offer from Military Times offers a free pair of boot socks as well as a Kodiak folding knife with every paid subscription. And boot marketer Kenetrek's winter catalog seeks to shod the serious hunter in one's life. To read the full Mail Stream, click here: directmag.com/mail/mailstream/1026-mailstream/ (http://directmag.com/mail/mailstream/1026-mailstream/) --List Talk: Targeting Institutional Names in a Consumer Prospect Universe By Jim Wheaton Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time. To read the full article, click here: directmag.com/lists/listtalk-targeting-institution-consumer-prospect-1027/ (http://directmag.com/lists/listtalk-targeting-institution-consumer-prospect-1027/) ---------------------------------------- ADVERTISEMENT Keep up with the latest in the "list" business with our daily e-newsletter DIRECT ListLine is the primary source of information for brokers, owners, managers and mailers looking to stay on top of lists new to the market, targeted new selects and demographics, and lists under new management. Get on the list here. http://subscribe.directmag.com/subscribe.cfm?tc=NNWEB ---------------------------------------- --List and Database News Walker's Research Named here are more than 1 million U.S. business executives. 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Price: $50/M Contact: Sandra Roscoe Management, Sandra Roscoe, 203-748-6500 Advertisement ---------------------------------------- Sponsored by: MeritDirect http://lists.meritdirect.com/market?page=research/datacard&id=73263 NCRI List Management http://www.ncrilists.com SES Chicago http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- Featured Research ---------------------------------------- Connect with your Customers-Learn How to Use All Dimensions of Search Search Engine Strategies 2009 Conference & Expo Search Engine Marketing & Optimization Event December 7-11, 2009 |Chicago, IL Click here to Register!! http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Mobile Marketing: How Does Your Strategy Stack Up? (http://directmag.com/webinars/mobile-marketing-strategy/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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