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 News of October 27, 2009
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A Circle of Opportunity within a Wide Range of Business
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(Multichannel Merchant) First-quarter sales for multititle
mailer 1-800-Flowers.com dropped 20%, to $108.3 million, compared to
$135.4 million for the same period last year. Company officials said in
a release that the decline in year-over-year sales was due to lower
wholesale order volume in its DesignPac Gifts division, combined with
lower demand in the consumer floral business. To read the full story,
click here: multichannelmerchant.com/catalog/1026-sales-fall-for-1800flowers/
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By ParadyszMatera and Direct Newsline
Sexy superheroes and other outrageous outfits adorn the
pages of the new Frederick’s of Hollywood catalog. Want something more
hardcore? A new offer from Military Times offers a free pair of boot
socks as well as a Kodiak folding knife with every paid subscription.
And boot marketer Kenetrek’s winter catalog seeks to shod the serious
hunter in one’s life. To read the full Mail Stream, click here: directmag.com/mail/mailstream/1026-mailstream/
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By Jim Wheaton
Most business-to-consumer direct marketers do their
prospect merge/purges at the family level; that is, both the physical
location and Surname must be the same for a duplicate situation to
exist. This is because the cost-effective strategy for most of them is
to send just one piece into a household at a time. To read the full
article, click here: directmag.com/lists/listtalk-targeting-institution-consumer-prospect-1027/
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Keep up with the latest in the “list” business with our daily
e-newsletter
DIRECT ListLine is the primary source of information for brokers,
owners, managers and mailers looking to stay on top of lists new to the
market, targeted new selects and demographics, and lists under new
management. Get on the
list here. |
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Orchard Brands Lifestyle Ride-Along
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