DRT_DIRECT NEWSLINE_ Penton Media October 29, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4021 ---------------------------------------- ADVERTISEMENT For over One Hundred Years Japs-Olson has offered solutions in Printing, Direct Mail, and Postal Logistics. We make all your direct mail programs Easy For You! For more information contact: mailto:droth@japsolson.com or visit http://www.japsolson.com ---------------------------------------- TOP STORIES --Service Programs Take Lead In Rewards Network Finances While Rewards Network Inc.'s sales fell from $62.4 million during third-quarter 2008 to $52.8 million for the quarter just ended, there's no need to fret on the company's behalf. Why? Click here to find out: directmag.com/crm/news/service-program-reward-network-1029/ (http://directmag.com/crm/news/service-program-reward-network-1029/) --Comparison Shopping, Search Segments Lead ValueClick's Quarter ValueClick Inc.'s revenue fell from $148.1 million in third-quarter 2008 to $130.2 million during its most recent third quarter. But its net income skyrocketed from $2 million to $25 million during the same period. For more, click here: directmag.com/online/news/comparison-search-valueclick-quarter-1029/ (http://directmag.com/online/news/comparison-search-valueclick-quarter-1029/) ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& ---------------------------------------- --Constant Contact Unveils Event-Marketing Tool (Magilla Marketing) Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events. For more, click here: directmag.com/magilla/1027-constant-contact-event-marketing-service/ (http://directmag.com/magilla/1027-constant-contact-event-marketing-service/) --Sierra Trading Post Launches Twitter Promotion By Tim Parry (Multichannel Merchant) Discount general merchant Sierra Trading Post announced a promotion yesterday that it hopes will increase its presence on the Twitter and Facebook social media platforms. The merchant is asking it customers to add the hashtag "CarpeDeal" to its tweets or posts about Sierra Trading Post, and will reward the most creative entries with gift cards of up to $500. For details, click here: multichannelmerchant.com/social-media/twitter/1027-sierra-trading-post-social-media/ (http://multichannelmerchant.com/social-media/twitter/1027-sierra-trading-post-social-media/) ---------------------------------------- ADVERTISEMENT We sort through the muck to help you discover real email marketing solutions The Magilla Marketing e-newsletter delivers the blunt truth on email marketing through honest and insightful commentary by editor and real world direct marketer Ken Magill. Each weekly edition includes cases studies, benchmark-metrics, news, what's working and what's NOT. Subscribe by signing up here. http://subscribe.directmag.com/subscribe.cfm?tc=NNWEB ---------------------------------------- --List and Database News The Economist - Canada For fundraisers who are either testing or re-testing, The Economist -- Canada will offer a $120/M price -- down from $145/M -- for all orders over 5,000 names. Non-fundraisers can receive a $10/M discount for all orders over 5,000. There are 44,667 Canadian subscribers to this business-and-politics-focused magazine. Selections: Province, home address, gender, expires, recency, change of address, business address. Price: US$155/M (standard) Contact: Cornerstone Group of Companies, 416-932-9555 Political Interest The 7.3 million people within this file have expressed an interest in politics, public affairs and current events. The list was generated from online sources with a double-opt-in mechanism. Selections: Age, income, gender, lifestyle select, marital status, monthly hotline, presence of children, party affiliation, state/SCF/ZIP Price: $80/M (postal), $100/M (e-mail) Contact: eTargetMedia, 954-480-8470 Environmental and Wildlife Donors -- By NFCR Within the last 12 months, 13,080 individuals have donated between $5 and $100 to a variety of environmental causes. The entire list is sourced from direct mail. Selections: 24-month donors Price: $80/M Contact: List Services Corp., 239-263-4350 Boston Apparel Group PIP This package insert program offers 250,000 insert opportunities every month into mailings from Chadwick's, a women's apparel marketer. Price: $65/M Contact: Media Horizons, 203-857-0296 Advertisement ---------------------------------------- Sponsored by: Japs-Olson Company http://www.japsolson.com NCDM 2009 http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& SES Chicago http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- Featured Research ---------------------------------------- Connect with your Customers-Learn How to Use All Dimensions of Search Search Engine Strategies 2009 Conference & Expo Search Engine Marketing & Optimization Event December 7-11, 2009 |Chicago, IL Click here to Register!! http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Mobile Marketing: How Does Your Strategy Stack Up? (http://directmag.com/webinars/mobile-marketing-strategy/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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