October 29, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTnewsline: Latest News
From the Editors of DIRECT Magazine
News of October 29, 2009
>  Service Programs Take Lead In Rewards Network Finances
>  Comparison Shopping, Search Segments Lead ValueClick's Quarter
>  Constant Contact Unveils Event-Marketing Tool
>  Sierra Trading Post Launches Twitter Promotion
>  List and Database News

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For over One Hundred Years Japs-Olson has offered solutions in Printing, Direct Mail, and Postal Logistics. We make all your direct mail programs Easy For You! For more information contact: droth@japsolson.com or visit www.japsolson.com. japsolson.com

Service Programs Take Lead In Rewards Network Finances

While Rewards Network Inc.’s sales fell from $62.4 million during third-quarter 2008 to $52.8 million for the quarter just ended, there’s no need to fret on the company’s behalf. Why? Click here to find out: directmag.com/crm/news/service-program-reward-network-1029/



Comparison Shopping, Search Segments Lead ValueClick's Quarter

ValueClick Inc.’s revenue fell from $148.1 million in third-quarter 2008 to $130.2 million during its most recent third quarter. But its net income skyrocketed from $2 million to $25 million during the same period. For more, click here: directmag.com/online/news/comparison-search-valueclick-quarter-1029/



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Constant Contact Unveils Event-Marketing Tool

(Magilla Marketing) Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events. For more, click here: directmag.com/magilla/1027-constant-contact-event-marketing-service/



Sierra Trading Post Launches Twitter Promotion

By Tim Parry

(Multichannel Merchant) Discount general merchant Sierra Trading Post announced a promotion yesterday that it hopes will increase its presence on the Twitter and Facebook social media platforms. The merchant is asking it customers to add the hashtag "CarpeDeal" to its tweets or posts about Sierra Trading Post, and will reward the most creative entries with gift cards of up to $500. For details, click here: multichannelmerchant.com/social-media/twitter/1027-sierra-trading-post-social-media/



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We sort through the muck to help you discover real email marketing solutions. The Magilla Marketing e-newsletter delivers the blunt truth on email marketing through honest and insightful commentary by editor and real world direct marketer Ken Magill. Each weekly edition includes cases studies, benchmark-metrics, news, what's working and what's NOT. Subscribe by signing up here.

List and Database News

The Economist - Canada
For fundraisers who are either testing or re-testing, The Economist – Canada will offer a $120/M price – down from $145/M – for all orders over 5,000 names. Non-fundraisers can receive a $10/M discount for all orders over 5,000. There are 44,667 Canadian subscribers to this business-and-politics-focused magazine.
Selections: Province, home address, gender, expires, recency, change of address, business address.
Price: US$155/M (standard)
Contact: Cornerstone Group of Companies, 416-932-9555

Political Interest
The 7.3 million people within this file have expressed an interest in politics, public affairs and current events. The list was generated from online sources with a double-opt-in mechanism.
Selections: Age, income, gender, lifestyle select, marital status, monthly hotline, presence of children, party affiliation, state/SCF/ZIP
Price: $80/M (postal), $100/M (e-mail)
Contact: eTargetMedia, 954-480-8470

Environmental and Wildlife Donors -- By NFCR
Within the last 12 months, 13,080 individuals have donated between $5 and $100 to a variety of environmental causes. The entire list is sourced from direct mail.
Selections: 24-month donors
Price: $80/M
Contact: List Services Corp., 239-263-4350

Boston Apparel Group PIP
This package insert program offers 250,000 insert opportunities every month into mailings from Chadwick’s, a women’s apparel marketer.
Price: $65/M
Contact: Media Horizons, 203-857-0296





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