DRT_DIRECT NEWSLINE_ Penton Media October 30, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4023 ---------------------------------------- ADVERTISEMENT Is your business feeling the heat? Put out of the fire with ads that give consumers a reason to buy. Today's shoppers are even more responsive to money-saving offers and appreciate the value in Valpak. By targeting your ideal audience, we'll help your business today and keep sales strong, long after the smoke clears. It's time for Valpak. http://www.Valpak4Business.com. ---------------------------------------- TOP STORIES --Revenue, Margins Slip At Acxiom By Richard H. Levey Acxiom Corp. generated $271.1 million during its fiscal second quarter for 2010, a 17.6% drop from $328.9 million in the second quarter of fiscal 2009. The company's operating income fell by 38% during the same period, from $34.3 million to $21.2 million, and its net earnings dropped by 40.4%, from $15.8 million to $9.4 million. For more, along with The Hegemonist's Take, click here: directmag.com/datalist/revenue-margin-acxiom-1030/ (http://directmag.com/datalist/revenue-margin-acxiom-1030/) --Responsys Acquires Smith-Harmon Marketing services firm Responsys will acquire Smith-Harmon Inc., a digital marketing services firm. For more, click here: directmag.com/online/news/responsys-smith-harmon-1030/ (http://directmag.com/online/news/responsys-smith-harmon-1030/) ---------------------------------------- ADVERTISEMENT The digital version of Chief Marketer gives a variety of features beyond the fastest way possible delivery-including many advantages that will make searches for information easier. You'll need no special software-click here http://subscribe.chiefmarketer.com/subscribe.cfm to get your copy now! ---------------------------------------- --Small Biz Sales Down, Government Sales Up For PC Connection PC Connection, which sells custom-configured computer systems, saw its revenue and sales drop in the third quarter of 2009 from the same time in 2008. For more, click here: directmag.com/catalogretail/small-business-government-pc-connection-1030/ (http://directmag.com/catalogretail/small-business-government-pc-connection-1030/) --Valassis Marks Third Quarter With Strong Earnings Valassis Inc. generated third-quarter revenue of $544.1 million, a drop from the $563.7 million it pulled in a year ago. But the company recorded $13.8 million in net earnings, a turnaround from the $5.2 million net loss it reported a year ago. For more, click here: directmag.com/mail/news/valassis-quarter-strong-earning-1030/ (http://directmag.com/mail/news/valassis-quarter-strong-earning-1030/) --Direct Sales Down 27% for Golfsmith (Multichannel Merchant) Third-quarter sales for golf equipment cataloger/retailer Golfsmith decreased 11%, to $90.6 million, down from $101.7 million for the same period last year. For more, click here: multichannelmerchant.com/crosschannel/1029-direct-sales-down-for-golfsmith/ (http://multichannelmerchant.com/crosschannel/1029-direct-sales-down-for-golfsmith/) --List and Database News Institute of Management Accountants This file of 51,085 active members of the IMA had previously been managed by Aggressive List Management. The IMA is a booster organization for accountants and financial professionals. Selections: Title, function, industry, member type, state/SCF/ZIP Price: $155/M Contact: Infocus, 800-708-LIST (5478) Aviation Maintenance This file consists of 24,655 subscribers to either Aviation Maintenance Business or Commercial edition. These maintenance directors, managers and technicians are in charge of servicing, repairing overhauling and modifying aircrafts. Selections: Telemarketing, international subscribers, Canadian subscribers, e-mail addresses, services, sales volume, employee size, maintenance services, intend to buy, categories, job title, business, state/SCF/ZIP Price: $170/M Contact: Statlistics, 203-778-8700 ProFlowers Active Buyers Within the past 12 months, nearly 3.2 million customers have purchased flowers and gifts from ProFlowers. Orders are sourced through both direct mail and the Internet. Selections: One-, three-, six-month buyers, 12-month mail order buyers, 12-month business address, purchase amount, occasion, gender, state/SCF/ZIP Price: $110/M Contact: Belardi Ostroy, 212-381-1724 Gardeners Edge Catalog Insert Program Every year brings nearly 43,000 insert opportunities within packages shipped by this home gardeners supply firm. Inserts must be between 5 1/2" x 8 1/2" and 3 1/2" and 5". Price: $65/M Contact: Leon Henry Incorporated, 914-285-3456 Advertisement ---------------------------------------- Valpak http://www.Valpak4Business.com Walter Karl http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=enewsondemand ---------------------------------------- Featured Research ---------------------------------------- Register for this webinar to find out how to get your e-mail program selling to its full potential throughout the 2009 holiday shopping season and beyond. http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=enewsondemand ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Mobile Marketing: How Does Your Strategy Stack Up? (http://directmag.com/webinars/mobile-marketing-strategy/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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