October 30, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTnewsline: Latest News
From the Editors of DIRECT Magazine
News of October 30, 2009
>  Revenue, Margins Slip At Acxiom
>  Responsys Acquires Smith-Harmon
>  Small Biz Sales Down, Government Sales Up For PC Connection
>  Valassis Marks Third Quarter With Strong Earnings
>  Direct Sales Down 27% for Golfsmith
>  List and Database News

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Revenue, Margins Slip At Acxiom

By Richard H. Levey

Acxiom Corp. generated $271.1 million during its fiscal second quarter for 2010, a 17.6% drop from $328.9 million in the second quarter of fiscal 2009. The company’s operating income fell by 38% during the same period, from $34.3 million to $21.2 million, and its net earnings dropped by 40.4%, from $15.8 million to $9.4 million. For more, along with The Hegemonist’s Take, click here: directmag.com/datalist/revenue-margin-acxiom-1030/



Responsys Acquires Smith-Harmon

Marketing services firm Responsys will acquire Smith-Harmon Inc., a digital marketing services firm. For more, click here: directmag.com/online/news/responsys-smith-harmon-1030/



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Small Biz Sales Down, Government Sales Up For PC Connection

PC Connection, which sells custom-configured computer systems, saw its revenue and sales drop in the third quarter of 2009 from the same time in 2008. For more, click here: directmag.com/catalogretail/small-business-government-pc-connection-1030/



Valassis Marks Third Quarter With Strong Earnings

Valassis Inc. generated third-quarter revenue of $544.1 million, a drop from the $563.7 million it pulled in a year ago. But the company recorded $13.8 million in net earnings, a turnaround from the $5.2 million net loss it reported a year ago. For more, click here: directmag.com/mail/news/valassis-quarter-strong-earning-1030/



Direct Sales Down 27% for Golfsmith

(Multichannel Merchant) Third-quarter sales for golf equipment cataloger/retailer Golfsmith decreased 11%, to $90.6 million, down from $101.7 million for the same period last year. For more, click here: multichannelmerchant.com/crosschannel/1029-direct-sales-down-for-golfsmith/




List and Database News

Institute of Management Accountants
This file of 51,085 active members of the IMA had previously been managed by Aggressive List Management. The IMA is a booster organization for accountants and financial professionals.
Selections: Title, function, industry, member type, state/SCF/ZIP
Price: $155/M
Contact: Infocus, 800-708-LIST (5478)

Aviation Maintenance
This file consists of 24,655 subscribers to either Aviation Maintenance Business or Commercial edition. These maintenance directors, managers and technicians are in charge of servicing, repairing overhauling and modifying aircrafts.
Selections: Telemarketing, international subscribers, Canadian subscribers, e-mail addresses, services, sales volume, employee size, maintenance services, intend to buy, categories, job title, business, state/SCF/ZIP
Price: $170/M
Contact: Statlistics, 203-778-8700

ProFlowers Active Buyers
Within the past 12 months, nearly 3.2 million customers have purchased flowers and gifts from ProFlowers. Orders are sourced through both direct mail and the Internet.
Selections: One-, three-, six-month buyers, 12-month mail order buyers, 12-month business address, purchase amount, occasion, gender, state/SCF/ZIP
Price: $110/M
Contact: Belardi Ostroy, 212-381-1724

Gardeners Edge Catalog Insert Program
Every year brings nearly 43,000 insert opportunities within packages shipped by this home gardeners supply firm. Inserts must be between 5 ½” x 8 ½” and 3 ½” and 5”.
Price: $65/M
Contact: Leon Henry Incorporated, 914-285-3456





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