DRT_DIRECT NEWSLINE_ Penton Media November 2, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4025 ---------------------------------------- ADVERTISEMENT New source of names! Cond_ Nast is the first publisher to overlay data from one of the leading catalog co-ops. Click here for more info! Also, Cond_ Nast Moderate Income Subscribers for mid-to-low ticket offers -- reach 2.2 million subscribers who make less than $50K per year. Contact Steve Perkins at Direct Media|Millard -- 402-836-5184. http://datacards.dmminfo.com/market?page=research/datacard&id=268929 ---------------------------------------- TOP STORIES --New Starbucks Loyalty Program Requires Purchases For Most Rewards By Richard H. Levey Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26. For details, click here: directmag.com/crm/news/new-starbucks-purchase-reward-1102/ (http://directmag.com/crm/news/new-starbucks-purchase-reward-1102/) --Low Restructuring Charges Boost Deluxe Corp.'s Earnings Despite a drop in third-quarter revenue, from $362.7 million a year ago to $332.3 million during third-quarter 2009, Deluxe Corp's net income rose from $13.8 million to $28.6 million. For more, click here: directmag.com/mail/news/restructuring-deluxe-earning-1102/ (http://directmag.com/mail/news/restructuring-deluxe-earning-1102/) ---------------------------------------- ADVERTISEMENT For decades, Direct Media|Millard's Executive Data Bank has been providing astute BtoB mailers with a rich source of decision-makers who respond to direct mail offers. Pinpoint your target market with a multitude of selections such as HR, IT, C-Level, SOHO, Healthcare and so much more. Contact Joanne Russo at 203.532.3834. http://datacards.dmminfo.com/market?page=research/datacard&id=63075 ---------------------------------------- --Direct Mail Credit Card Offers Plummet In Third Quarter Credit card issuers sent out 391 million direct mail solicitations during the third quarter of 2009, according to Mintel Comperemedia. That's 71% lower than the 1.3 billion offers sent out a year ago, and seven percent lower than the volume mailed in second quarter 2009. For more, click here: directmag.com/mail/news/mail-credit-card-offer-mintel-1102/ (http://directmag.com/mail/news/mail-credit-card-offer-mintel-1102/) --Jeannie Falcone To Lead The Agency At Harte-Hanks Harte-Hanks, Inc. has promoted Jeannine Falcone to corporate VP, with responsibility for leading The Agency at Harte-Hanks. For more, click here: directmag.com/vendors/news/falcone-agency-harte-hanks-1102/ (http://directmag.com/vendors/news/falcone-agency-harte-hanks-1102/) --Boysen, Rossi And Wilhelm Named to Long Island DMA Hall Of Fame The Direct Marketing Association of Long Island has inducted Markus Wilhelm, Hank Rossi and Stuart Boysen into its Hall of Fame. For details, click here: directmag.com/news/long-island-dma-hall-fame-1102/ (http://directmag.com/news/long-island-dma-hall-fame-1102/) ---------------------------------------- ADVERTISEMENT Change Your Marketing Diet: Get Fat In 2009 You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya' Learn more http://bigfatmarketingblog.com/ ---------------------------------------- --List and Database News National Foundation for Cancer Research Catholic Donors With the last 12 months, 13,166 Catholics have contributed between five and ninety-nine dollars toward the foundation's research efforts. Donations are solicited through direct mail. Selections: 0-24-month donors Price: $90/M Contact: List Services Fundraising, 239-263-4350 Grassroots Motorsports Magazine Kroll Direct has won this file of 13,299 active subscribers to a sports car magazine from MSC Lists. Readership is 95% male. Selections: Actives, expires Price: $100/M Contact: Kroll Direct Marketing, 609-275-2900 Employee Assistance Professionals Association There are 3,349 active paid members to this membership organization within this file. The list includes social workers, professional counselors and a variety of therapists. The list has been culled from EAPA records. Selections: Member type, gender, state/SCF/ZIP Price: $200/M, $180/M for EAPA members, $100/M for EAPA chapters Contact: Infocus, 800-708-LIST (5478) Life Members -- North American Affinity Clubs The 1.4 million people on this file have paid to be life members of a variety of enthusiast clubs (handyman, home gardening, cooking, hunting, fishing and others). Two-thirds are male. They have paid, on average, $314 for their memberships. Selections: One-, three-, six-month hotlines, gender, state/SCF/ZIP Price: $150/M Contact: Chilcutt Direct Marketing, 405-478-7245 Advertisement ---------------------------------------- Direct Media|Millard http://datacards.dmminfo.com/market?page=research/datacard&id=268929 Direct Media|Millard http://datacards.dmminfo.com/market?page=research/datacard&id=63075 Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- Featured Research ---------------------------------------- ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Mobile Marketing: How Does Your Strategy Stack Up? (http://directmag.com/webinars/mobile-marketing-strategy/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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