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 News of November 2, 2009
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New source of names! Condé Nast is the first publisher to
overlay data from one of the leading catalog co-ops. Click
here for more info! Also, Condé
Nast Moderate Income Subscribers for mid-to-low ticket
offers—reach 2.2 million subscribers who make less than $50K per year.
Contact Steve
Perkins at Direct
Media|Millard—402-836-5184. |
By Richard H. Levey
Starbucks will merge its two rewards programs, Starbucks
Card Rewards and Starbucks Gold, into a single program, My Starbucks
Rewards. The new program, which requires more interactions before the
benefits kick in than the current programs, will debut Dec. 26. For
details, click here: directmag.com/crm/news/new-starbucks-purchase-reward-1102/
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For decades, Direct Media|Millard’s Executive
Data Bank has been providing astute BtoB mailers with a rich
source of decision-makers who respond to direct mail offers. Pinpoint
your target market with a multitude of selections such as HR, IT,
C-Level, SOHO, Healthcare and so much more. Contact Joanne Russo at
203.532.3834. |
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Credit card issuers sent out 391 million direct mail
solicitations during the third quarter of 2009, according to Mintel
Comperemedia. That’s 71% lower than the 1.3 billion offers sent out a
year ago, and seven percent lower than the volume mailed in second
quarter 2009. For more, click here: directmag.com/mail/news/mail-credit-card-offer-mintel-1102/
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Change Your Marketing Diet: Get Fat In 2009
You say you want marketing news and commentary? Well, you came to the
right place. The Big Fat Marketing Blog is updated daily by the editors
of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh
yeah, we got em'. Don't say we didn't warn ya' Learn
more |
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National Foundation for Cancer Research Catholic
Donors
With the last 12 months, 13,166 Catholics have contributed between five
and ninety-nine dollars toward the foundation’s research efforts.
Donations are solicited through direct mail.
Selections: 0-24-month donors
Price: $90/M
Contact: List Services Fundraising, 239-263-4350
Grassroots Motorsports Magazine
Kroll Direct has won this file of 13,299 active subscribers to a sports
car magazine from MSC Lists. Readership is 95% male.
Selections: Actives, expires
Price: $100/M
Contact: Kroll Direct Marketing, 609-275-2900
Employee Assistance Professionals Association
There are 3,349 active paid members to this membership organization
within this file. The list includes social workers, professional
counselors and a variety of therapists. The list has been culled from
EAPA records.
Selections: Member type, gender, state/SCF/ZIP
Price: $200/M, $180/M for EAPA members, $100/M for EAPA chapters
Contact: Infocus, 800-708-LIST (5478)
Life Members -- North American Affinity Clubs
The 1.4 million people on this file have paid to be life members of a
variety of enthusiast clubs (handyman, home gardening, cooking, hunting,
fishing and others). Two-thirds are male. They have paid, on average,
$314 for their memberships.
Selections: One-, three-, six-month hotlines, gender, state/SCF/ZIP
Price: $150/M
Contact: Chilcutt Direct Marketing, 405-478-7245
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November 4-6, 2009|Javits Convention Center
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