November 3, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTnewsline: Latest News
From the Editors of DIRECT Magazine
News of November 3, 2009
>  InfoGroup "Evaluating Prospects" For Its Sale: Report
>  New Orders Fall As PetMed Express Cuts Ad Spending
>  ALS Association Picks Grizzard Communications As Agency Of Record
>  CRC Health Hires Linda Fisk As SVP Of Internet Marketing
>  List and Database News

         FIND A VENDOR               WEBINARS           WHITE PAPERS

ADVERTISEMENT
Is your business feeling the heat?
Put out of the fire with ads that give consumers a reason to buy. Today’s shoppers are even more responsive to money-saving offers and appreciate the value in Valpak. By targeting your ideal audience, we’ll help your business today and keep sales strong, long after the smoke clears. It’s time for Valpak. Valpak4Business.com.

InfoGroup "Evaluating Prospects" For Its Sale: Report

By Richard H. Levey

InfoGroup Inc., formerly infoUSA, refused to flat-out deny a published report claiming the company was taking acquisition offers. According to a company statement issued mid-day Sunday, infoGroup CEO Bill Fairfield would not comment specifically on the story, which ran in Omaha World-Herald. Fairfield did say “we are continually evaluating the operations and prospects for the company to determine what is best for our shareholders.” For details, click here: directmag.com/datalist/infogroup-prospect-sale-1103/


New Orders Fall As PetMed Express Cuts Ad Spending

By Richard H. Levey

Here’s a fact that will surprise absolutely nobody: When a marketer cuts advertising spending, its ability to attract new customers will fall. Here’s a fact that will surprise a few folks: For PedMed Express, it doesn’t seem to have mattered – at least, in the near term. The company’s sales rose from $59.6 million in second-quarter 2008 to $62.4 million in second quarter 2009. And its net income jumped from $5.8 million a year ago to $6.3 million. For more, along with The Bean-Counter’s Take, click here: directmag.com/catalogretail/news/petmed-express-spending-fall-1103/


ADVERTISEMENT
Mobile Marketing: How Does Your Strategy Stack Up?
How much are marketers currently allocating for mobile marketing? What do they expect to spend in 2010? What metrics are most commonly used to determine whether a mobile campaign has been a success? Learn More.

ALS Association Picks Grizzard Communications As Agency Of Record

The ALS (Amyotrophic Lateral Sclerosis) Association has chosen Grizzard Communications Group, a direct response marketing and fundraising marketing firm, to serve as its agency of record. For more, click here: directmag.com/news/als-grizzard-agency-1103/


CRC Health Hires Linda Fisk As SVP Of Internet Marketing

CRC Health Group has hired Linda Fisk to serve as senior VP of Internet marketing. For more, click here: directmag.com/online/news/crc-health-fisk-internet-1103/


ADVERTISEMENT
Connect with your Customers-Learn How to Use All Dimensions of Search

Search Engine Strategies 2009 Conference & Expo
Search Engine Marketing & Optimization Event
December 7-11, 2009 |Chicago, IL

Click here to Register!!

List and Database News

Leaflet Missal Catalog Buyers
The 99,972 individuals on this file have purchased a variety of religious merchandise from this firm. While the company primarily serves the Roman Catholic community, it offers merchandise for both clergy and laity of all Christian faiths.
Selections: Three-, six-, 12-, 13-24-month buyers, multibuyers, purchase amount, children’s merchandise, Christmas merchandise, clergy/laity, Bible purchases, book purchases, communion/confirmation items, jewelry, mass cards, religious art, rosaries, statues
Price: $100/M
Contact: Estee Marketing Group, 914-235-7080

Amsterdam Printing Catalog Buyers
Within the last 12 months, 197,616 individuals have purchased ad specialties, business forms and human resource products from this supplier.
Selections: One-, three-, six-, 24-month buyers, employee size, sales volume, products sold, gender, state/SCF/ZIP
Price: $110/M
Contact: Statlistics, 203-778-8700

Patriots and Veterans - National Foundation for Cancer Research
Within the last 12 months, 27,290 donors have made donations of between five and 100 dollars to the National Foundation for Cancer Research, as well as a variety of veterans and law enforcement causes. These donors are primarily veterans or supporters of veterans, and are for the most part not active-duty military. The list is entirely sourced through direct mail.
Selections: Last 24-month donors, gender, state/SCF/ZIP
Price: $80/M
Contact: List Services Fundraising, 239-263-4350

Patriots and Veterans - National Foundation for Cancer Research
Within the last 12 months, 27,290 donors have made donations of between five and 100 dollars to the National Foundation for Cancer Research, as well as a variety of veterans and law enforcement causes. These donors are primarily veterans or supporters of veterans, and are for the most part not active-duty military. The list is entirely sourced through direct mail.
Selections: Last 24-month donors, gender, state/SCF/ZIP
Price: $80/M
Contact: List Services Fundraising, 239-263-4350




Sponsored by:
• Valpak
• Mobile Marketing
• SES Chicago
• IBM
ADVERTISEMENT
How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels
Join us on Wednesday, November 4th at 2:00 p.m. EST. Register Now!

BUYER'S     GUIDE

WEBINARS
WHITE PAPERS

REPORTS

SUBSCRIBER TOOLS : Change email address Unsubscribe Web version Archives

About this Newsletter

Newsline Editor: Richard H. Levey
Senior Editor: Larry Riggs
Editor at Large: Ken Magill
Web Editor: Beth Negus Viveiros
DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants.

You are subscribed to this newsletter as #email#

To unsubscribe click Unsubscribe

To subscribe to this newsletter, visit Subscribe to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably.

Feedback should be sent to: Richard.Levey@penton.com or may be sent by paper mail to:
Richard Levey
249 West 17th Street
New York, NY 100111

For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at elizabeth.oconnor@penton.com or 203-358-4391

For information on Classified Advertising please contact: Cynthia Foristel , at cynthia.foristel@penton.com or (203) 358-4378

Thanks for your support! To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please visit your profile page to change your delivery preferences.

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:
Customer Service Department
Direct Magazine
A Penton Media publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email:directmag@pbinews.com

Penton Media | 249 W. 17th Street | New York, NY 10011

Copyright 2009, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.