DRT_DIRECT NEWSLINE_ Penton Media November 3, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4027 ---------------------------------------- ADVERTISEMENT Is your business feeling the heat? Put out of the fire with ads that give consumers a reason to buy. Today's shoppers are even more responsive to money-saving offers and appreciate the value in Valpak. By targeting your ideal audience, we'll help your business today and keep sales strong, long after the smoke clears. It's time for Valpak. http://www.Valpak4Business.com. ---------------------------------------- TOP STORIES --InfoGroup "Evaluating Prospects" For Its Sale: Report By Richard H. Levey InfoGroup Inc., formerly infoUSA, refused to flat-out deny a published report claiming the company was taking acquisition offers. According to a company statement issued mid-day Sunday, infoGroup CEO Bill Fairfield would not comment specifically on the story, which ran in Omaha World-Herald. Fairfield did say "we are continually evaluating the operations and prospects for the company to determine what is best for our shareholders." For details, click here: directmag.com/datalist/infogroup-prospect-sale-1103/ (http://directmag.com/datalist/infogroup-prospect-sale-1103/) --New Orders Fall As PetMed Express Cuts Ad Spending By Richard H. Levey Here's a fact that will surprise absolutely nobody: When a marketer cuts advertising spending, its ability to attract new customers will fall. Here's a fact that will surprise a few folks: For PedMed Express, it doesn't seem to have mattered -- at least, in the near term. The company's sales rose from $59.6 million in second-quarter 2008 to $62.4 million in second quarter 2009. And its net income jumped from $5.8 million a year ago to $6.3 million. For more, along with The Bean-Counter's Take, click here: directmag.com/catalogretail/news/petmed-express-spending-fall-1103/ (http://directmag.com/catalogretail/news/petmed-express-spending-fall-1103/) ---------------------------------------- ADVERTISEMENT Mobile Marketing: How Does Your Strategy Stack Up? How much are marketers currently allocating for mobile marketing? What do they expect to spend in 2010? What metrics are most commonly used to determine whether a mobile campaign has been a success? Learn More. http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=enewsondemand ---------------------------------------- --ALS Association Picks Grizzard Communications As Agency Of Record The ALS (Amyotrophic Lateral Sclerosis) Association has chosen Grizzard Communications Group, a direct response marketing and fundraising marketing firm, to serve as its agency of record. For more, click here: directmag.com/news/als-grizzard-agency-1103/ (http://directmag.com/news/als-grizzard-agency-1103/) --CRC Health Hires Linda Fisk As SVP Of Internet Marketing CRC Health Group has hired Linda Fisk to serve as senior VP of Internet marketing. For more, click here: directmag.com/online/news/crc-health-fisk-internet-1103/ (http://directmag.com/online/news/crc-health-fisk-internet-1103/) ---------------------------------------- ADVERTISEMENT Connect with your Customers-Learn How to Use All Dimensions of Search Search Engine Strategies 2009 Conference & Expo Search Engine Marketing & Optimization Event December 7-11, 2009 |Chicago, IL Click here to Register!! http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- --List and Database News Leaflet Missal Catalog Buyers The 99,972 individuals on this file have purchased a variety of religious merchandise from this firm. While the company primarily serves the Roman Catholic community, it offers merchandise for both clergy and laity of all Christian faiths. Selections: Three-, six-, 12-, 13-24-month buyers, multibuyers, purchase amount, children's merchandise, Christmas merchandise, clergy/laity, Bible purchases, book purchases, communion/confirmation items, jewelry, mass cards, religious art, rosaries, statues Price: $100/M Contact: Estee Marketing Group, 914-235-7080 Amsterdam Printing Catalog Buyers Within the last 12 months, 197,616 individuals have purchased ad specialties, business forms and human resource products from this supplier. Selections: One-, three-, six-, 24-month buyers, employee size, sales volume, products sold, gender, state/SCF/ZIP Price: $110/M Contact: Statlistics, 203-778-8700 Patriots and Veterans - National Foundation for Cancer Research Within the last 12 months, 27,290 donors have made donations of between five and 100 dollars to the National Foundation for Cancer Research, as well as a variety of veterans and law enforcement causes. These donors are primarily veterans or supporters of veterans, and are for the most part not active-duty military. The list is entirely sourced through direct mail. Selections: Last 24-month donors, gender, state/SCF/ZIP Price: $80/M Contact: List Services Fundraising, 239-263-4350 Patriots and Veterans - National Foundation for Cancer Research Within the last 12 months, 27,290 donors have made donations of between five and 100 dollars to the National Foundation for Cancer Research, as well as a variety of veterans and law enforcement causes. These donors are primarily veterans or supporters of veterans, and are for the most part not active-duty military. The list is entirely sourced through direct mail. Selections: Last 24-month donors, gender, state/SCF/ZIP Price: $80/M Contact: List Services Fundraising, 239-263-4350 Advertisement ---------------------------------------- This issue brought to you by: Valpak http://www.Valpak4Business.com Mobile Marketing http://w.on24.com/r.htm?e=161072&s=1&k=35A0DC0F4E543AC3AFBB8E111A6FBB58&partnerref=enewsondemand SES Chicago http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief IBM http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- Featured Research ---------------------------------------- How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels Join us on Wednesday, November 4th at 2:00 p.m. EST. Register Now! http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=cmnews ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *10 Trends That Will Make or Break Your Email Marketing ROI in 2010 (http://directmag.com/webinars/make-break-email-marketing-roi/) *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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