DRT_DIRECT NEWSLINE_ Penton Media November 4, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4029 ---------------------------------------- ADVERTISEMENT Is your business feeling the heat? Put out of the fire with ads that give consumers a reason to buy. Today's shoppers are even more responsive to money-saving offers and appreciate the value in Valpak. By targeting your ideal audience, we'll help your business today and keep sales strong, long after the smoke clears. It's time for Valpak. http://www.Valpak4Business.com. ---------------------------------------- TOP STORIES --InfoGroup Financials Show Cuts In Interesting Places By Richard H. Levey InfoGroup, formerly infoUSA, may not be confirming that it's positioning itself for sale, as the Omaha World-Herald recently reported. But the company ain't denying it either, according to a recently issued company statement. And results from its most recent quarterly results fall into the "looks like a duck, walks like a duck and quacks like a duck" category. For details, click here: directmag.com/datalist/infogroup-financial-cut-interesting-1103/ (http://directmag.com/datalist/infogroup-financial-cut-interesting-1103/) --Equifax Acquires Rapid Reporting Verification Equifax Inc. has acquired Rapid Reporting Verification Co. Rapid Reporting offers IRS tax transcript information and social security number authentication services. For more, click here: directmag.com/news/equifax-rapid-reporting-verification-1104/ (http://directmag.com/news/equifax-rapid-reporting-verification-1104/) ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& ---------------------------------------- --Terry Peterson Takes Over As Deluxe Corp. CFO Terry D. Peterson was promoted to CFO of Deluxe Corp. effective immediately. He takes the place of Richard S. Greene, who has resigned from the company, according to a company statement. For more, click here: directmag.com/mail/news/peterson-deluxe-cfo-1104/ (http://directmag.com/mail/news/peterson-deluxe-cfo-1104/) --R2C Group Names Sue Collins Head Of Its Creative Operations R2C Group a direct response advertising agency, has promoted Sue Collins to VP of Respond2, the creative division of R2C Group. For more, click here: directmag.com/vendors/news/r2c-collins-creative-1104/ (http://directmag.com/vendors/news/r2c-collins-creative-1104/) --Merkle Hires Sandeep Kharidhi As Analytics Practice Leader CRM agency Merkle, has added Sandeep Kharidhi to its Quantitative Solutions Group. Kharidhi will serve as analytics practice leader for insurance and wealth management. For more, click here: directmag.com/crm/news/merkle-kharidhi-analytic-1104/ (http://directmag.com/crm/news/merkle-kharidhi-analytic-1104/) --Forrester Expecting Online Holiday Sales to Increase 8% By Jim Tierney While overall retail sales are expected to remain flat or down slightly this holiday shopping season, Forrester Research predicts online retail sales in the U.S. will reach $44.7 billion. That's an 8% increase over the 2008 holiday shopping season. Click here for details: multichannelmerchant.com/ecommerce/news/forrester-holiday-sales-2009-1103/ (http://multichannelmerchant.com/ecommerce/news/forrester-holiday-sales-2009-1103/) ---------------------------------------- ADVERTISEMENT Helping Your E-mail Marketing Go Ka-Ching! For the Holidays Register for this webinar to find out how to get your e-mail program selling to its full potential throughout the 2009 holiday shopping season and beyond. http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=enewsondemand ---------------------------------------- --List and Database News Hispanic Business MeritDirect has taken over management of this file naming 243,864 professional magazine subscribers. Statlistics was the previous manager. Selections: Business/industry type, business address, gender, home address, job function, number of employees, phone number, state/SCF/ZIP Price: $125/M Contact: MeritDirect, 914-368-1000 Celtrixa Stretch Cream Buyers In September, 7.621 individuals paid at least $49.95 for this product. The sources were direct mail, direct response television, radio and print. Selections: Source, credit card, gender, state/SCF/ZIP Price: $125/M Contact: Macromark Inc., 845-230-6300 American Veterinary Medical Association Named here are 56,982 professionals belonging this group. Selections: Gender, employment type, employment function, professional discipline, position type, species, descriptive categories, age range, state/SCF/ZIP Price: $135/M Contact: Infocus Lists, 800-708-5478 Fashion Sense Postal Master File Reach more than 6 million opt-in e-mail individuals. Selections: Age, amount purchased, credit card buyers, dwelling type, ethnicity, gender, homeowner, household income, mail order buyers, marital status, phone number, presence of children, state/SCF/ZIP Price: $85/M Contact: Take 5 Solutions, 561-819-5555 Advertisement ---------------------------------------- Valpak http://www.Valpak4Business.com NCDM 2009 http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& Walter Karl http://w.on24.com/r.htm?e=163253&s=1&k=D91F0E584EFFA3CCB16EE1F5C2F5E9AB&partnerref=enewsondemand Ad Tech NY http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- Featured Research ---------------------------------------- ad:tech New York November 4-6, 2009|Javits Convention Center Click here to register for the largest gathering of online marketers! http://www.ad-tech.com/ny/adtech_new_york.aspx?ref=direct ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *10 Trends That Will Make or Break Your Email Marketing ROI in 2010 (http://directmag.com/webinars/make-break-email-marketing-roi/) *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Borderless Brand Management: The Philips Strategy for Global Expansion http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=6420&pathway=no Fine-tune Your Online Lead Filtering and Identify Your Best Prospects With Lead Scoring http://www2.ebureau.com/direct-news-insurancewp-101609/?utm_campaign=Direct-News-InsuranceWP-101609 Forrester Research Whitepaper: "Cross-Channel Design, One Channel Pair At-A Time" http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=1949&tgt=1335&ast=5998&cmp=756&frm=136&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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