November 4, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTnewsline: Latest News
From the Editors of DIRECT Magazine
News of November 4, 2009
>  InfoGroup Financials Show Cuts In Interesting Places
>  Equifax Acquires Rapid Reporting Verification
>  Terry Peterson Takes Over As Deluxe Corp. CFO
>  R2C Group Names Sue Collins Head Of Its Creative Operations
>  Merkle Hires Sandeep Kharidhi As Analytics Practice Leader
>  Forrester Expecting Online Holiday Sales to Increase 8%
>  List and Database News

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InfoGroup Financials Show Cuts In Interesting Places

By Richard H. Levey

InfoGroup, formerly infoUSA, may not be confirming that it’s positioning itself for sale, as the Omaha World-Herald recently reported. But the company ain’t denying it either, according to a recently issued company statement. And results from its most recent quarterly results fall into the “looks like a duck, walks like a duck and quacks like a duck” category. For details, click here: directmag.com/datalist/infogroup-financial-cut-interesting-1103/



Equifax Acquires Rapid Reporting Verification

Equifax Inc. has acquired Rapid Reporting Verification Co. Rapid Reporting offers IRS tax transcript information and social security number authentication services. For more, click here: directmag.com/news/equifax-rapid-reporting-verification-1104/



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Terry Peterson Takes Over As Deluxe Corp. CFO

Terry D. Peterson was promoted to CFO of Deluxe Corp. effective immediately. He takes the place of Richard S. Greene, who has resigned from the company, according to a company statement. For more, click here: directmag.com/mail/news/peterson-deluxe-cfo-1104/



R2C Group Names Sue Collins Head Of Its Creative Operations

R2C Group a direct response advertising agency, has promoted Sue Collins to VP of Respond2, the creative division of R2C Group. For more, click here: directmag.com/vendors/news/r2c-collins-creative-1104/



Merkle Hires Sandeep Kharidhi As Analytics Practice Leader

CRM agency Merkle, has added Sandeep Kharidhi to its Quantitative Solutions Group. Kharidhi will serve as analytics practice leader for insurance and wealth management. For more, click here: directmag.com/crm/news/merkle-kharidhi-analytic-1104/



Forrester Expecting Online Holiday Sales to Increase 8%

By Jim Tierney

While overall retail sales are expected to remain flat or down slightly this holiday shopping season, Forrester Research predicts online retail sales in the U.S. will reach $44.7 billion. That’s an 8% increase over the 2008 holiday shopping season. Click here for details: multichannelmerchant.com/ecommerce/news/forrester-holiday-sales-2009-1103/



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List and Database News

Hispanic Business
MeritDirect has taken over management of this file naming 243,864 professional magazine subscribers. Statlistics was the previous manager.
Selections: Business/industry type, business address, gender, home address, job function, number of employees, phone number, state/SCF/ZIP
Price: $125/M
Contact: MeritDirect, 914-368-1000

Celtrixa Stretch Cream Buyers
In September, 7.621 individuals paid at least $49.95 for this product. The sources were direct mail, direct response television, radio and print.
Selections: Source, credit card, gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., 845-230-6300

American Veterinary Medical Association
Named here are 56,982 professionals belonging this group.
Selections: Gender, employment type, employment function, professional discipline, position type, species, descriptive categories, age range, state/SCF/ZIP
Price: $135/M
Contact: Infocus Lists, 800-708-5478

Fashion Sense Postal Master File
Reach more than 6 million opt-in e-mail individuals.
Selections: Age, amount purchased, credit card buyers, dwelling type, ethnicity, gender, homeowner, household income, mail order buyers, marital status, phone number, presence of children, state/SCF/ZIP
Price: $85/M
Contact: Take 5 Solutions, 561-819-5555





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