November 20, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTnewsline: Latest News
From the Editors of DIRECT Magazine
News of November 20, 2009
>  AOL Reported to Shed Up to 2,500 Positions
>  Green Mountain Acquires Timothy’s Coffees of the World
>  GSI Commerce Acquires Two Online Marketers
>  Credit Card Direct Mail Rises 34% in October
>  Williams-Sonoma Earnings Rise
>  School Specialty Income Drops
>  List and Database News

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AOL Reported to Shed Up to 2,500 Positions

AOL llc, the online marketer, wants to get rid of between 2,300 and 2,500 employees in anticipation of its spinoff from Time Warner in December, according to wire service reports. Click for more directmag.com/online/1120-online-aol/


Green Mountain Acquires Timothy’s Coffees of the World

By Jim Tierney

[Multichannel Merchant] Green Mountain Coffee Roasters received an extra dose of caffeine on Nov. 13 when it announced its acquisition of the coffee brand and wholesale operations of Toronto-based Timothy’s Coffees of the World. Green Mountain paid $157 million in cash for the company, which had been an affiliate of private equity firm Sun Capital Partners. Click for more multichannelmerchant.com/crosschannel/news/green-mountain-coffee-roasters-timothys-deal-1119/


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GSI Commerce Acquires Two Online Marketers

GSI Commerce Inc. has acquired Retail Convergence Inc., parent company of online marketers Ruelala.com and Smartbargains.com. Click for more directmag.com/online/1120-online-gsi/


Credit Card Direct Mail Rises 34% in October

Credit card issuers sent out 180 million credit card offers to U.S. consumers last month, a 34% increase from the month before and had the highest monthly total since last December and the largest increase this year, according to Mintel Comperemedia. Click for more directmag.com/directmail/1120-directmail-credit/


Williams-Sonoma Earnings Rise

Williams-Sonoma, Inc. posted net earnings of $7.3 million for the third quarter, compared to a net loss of $11 million in the prior year. Click for more directmag.com/catalogretail/1120-catalogretail-williams/


School Specialty Income Drops

School Specialty posted net income of $29.6 million for the second quarter, a decrease from $30.4 million in the prior year. Click for more directmag.com/b2b/1120-b2b-school/



List and Database News

Slap Chop Buyers Datamatch
In the past month, 23,084 direct response television-sourced individuals paid an average of $50 for this culinary product.
Selections: Ethnicity, religion, lifestyle/interest, age, income, presence of children, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., 203-791-4440

Conde Nast Behavioral Targeting Powered by Alliant
More than 3.2 million direct mail-sold magazine subscribers are named here.
Selections: Hotlines, age, cash buyer, channel, credit card buyer, direct marketing buyer, dollar amount purchased, ethnicity, gender, household income, Internet buyers, lifestyle, multiple buyers, presence of children, product, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Millard, 402-836-5184

Vector Vest E-Mail Master File
Reach 322,349 direct mail- and Internet-sourced individuals.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MetaResponse Group, 954-360-0644

Hemmings Publishing Enhanced Master File
Direct mail is the source of 250,258 magazine subscribers.
Selections: Interests, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, 203-778-8700




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• SES Chicago
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Newsline Editor: Richard H. Levey
Senior Editor: Larry Riggs
Editor at Large: Ken Magill
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