DRT_DIRECT NEWSLINE_ Penton Media November 20, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4058 ---------------------------------------- ADVERTISEMENT SEIZE THE DATA Mark your calendars for NCDM 2009, where you'll hear the success stories of marketers demonstrating creativity and flexibility in managing their customer data to identify their best prospects and sustain growth. Register today! http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& ---------------------------------------- TOP STORIES --AOL Reported to Shed Up to 2,500 Positions AOL llc, the online marketer, wants to get rid of between 2,300 and 2,500 employees in anticipation of its spinoff from Time Warner in December, according to wire service reports. Click for more directmag.com/online/1120-online-aol/ (http://directmag.com/online/1120-online-aol/) --Green Mountain Acquires Timothy's Coffees of the World By Jim Tierney [Multichannel Merchant] Green Mountain Coffee Roasters received an extra dose of caffeine on Nov. 13 when it announced its acquisition of the coffee brand and wholesale operations of Toronto-based Timothy's Coffees of the World. Green Mountain paid $157 million in cash for the company, which had been an affiliate of private equity firm Sun Capital Partners. Click for more multichannelmerchant.com/crosschannel/news/green-mountain-coffee-roasters-timothys-deal-1119/ (http://multichannelmerchant.com/crosschannel/news/green-mountain-coffee-roasters-timothys-deal-1119/) ---------------------------------------- ADVERTISEMENT Connect with your Customers-Learn How to Use All Dimensions of Search Search Engine Strategies 2009 Conference & Expo Search Engine Marketing & Optimization Event December 7-11, 2009 |Chicago, IL Click here to Register!! http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- --GSI Commerce Acquires Two Online Marketers GSI Commerce Inc. has acquired Retail Convergence Inc., parent company of online marketers Ruelala.com and Smartbargains.com. Click for more directmag.com/online/1120-online-gsi/ (http://directmag.com/online/1120-online-gsi/) --Credit Card Direct Mail Rises 34% in October Credit card issuers sent out 180 million credit card offers to U.S. consumers last month, a 34% increase from the month before and had the highest monthly total since last December and the largest increase this year, according to Mintel Comperemedia. Click for more directmag.com/directmail/1120-directmail-credit/ (http://directmag.com/directmail/1120-directmail-credit/) --Williams-Sonoma Earnings Rise Williams-Sonoma, Inc. posted net earnings of $7.3 million for the third quarter, compared to a net loss of $11 million in the prior year. Click for more directmag.com/catalogretail/1120-catalogretail-williams/ (http://directmag.com/catalogretail/1120-catalogretail-williams/) --School Specialty Income Drops School Specialty posted net income of $29.6 million for the second quarter, a decrease from $30.4 million in the prior year. Click for more directmag.com/b2b/1120-b2b-school/ (http://directmag.com/b2b/1120-b2b-school/) --List and Database News Slap Chop Buyers Datamatch In the past month, 23,084 direct response television-sourced individuals paid an average of $50 for this culinary product. Selections: Ethnicity, religion, lifestyle/interest, age, income, presence of children, state/SCF/ZIP Price: $100/M Contact: List Services Corp., 203-791-4440 Conde Nast Behavioral Targeting Powered by Alliant More than 3.2 million direct mail-sold magazine subscribers are named here. Selections: Hotlines, age, cash buyer, channel, credit card buyer, direct marketing buyer, dollar amount purchased, ethnicity, gender, household income, Internet buyers, lifestyle, multiple buyers, presence of children, product, state/SCF/ZIP Price: $105/M Contact: Direct Media Millard, 402-836-5184 Vector Vest E-Mail Master File Reach 322,349 direct mail- and Internet-sourced individuals. Selections: State/SCF/ZIP Price: $125/M Contact: MetaResponse Group, 954-360-0644 Hemmings Publishing Enhanced Master File Direct mail is the source of 250,258 magazine subscribers. Selections: Interests, state/SCF/ZIP Price: $100/M Contact: Statlistics, 203-778-8700 Advertisement ---------------------------------------- Sponsored by: NCDM 2009 http://www.eiseverywhere.com/ehome/index.php?eventid=6433&tabid=2580& SES Chicago http://www.searchenginestrategies.com/chicago/?code=ch15cm&utm_source=chief ---------------------------------------- Featured Research ---------------------------------------- Chief Marketer: Your Marketing One-Stop Chief Marketer seeks out the best of marketing intelligence and absorbs, summarizes, and organizes it for busy marketing executives involved in advertising, direct marketing, events, PR, research and promotional marketing. Learn more (http://chiefmarketer.com/) (http://chiefmarketer.com/) ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *10 Trends That Will Make or Break Your Email Marketing ROI in 2010 (http://directmag.com/webinars/make-break-email-marketing-roi/) *Email Gone Viral: How To Extend Email Reach Through Social Sharing (http://directmag.com/webinars/email-gone-viral/) *Recession Blasters: Boost Response, Relationships and Revenue (http://directmag.com/webinars/0820-recession-response-relationships-revenue/) ---------------------------------------- ---------------------------------------- Ten Ways To Boost Your Revenues With Marketing Data http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2254&tgt=1335&ast=7201&cmp=1432&frm=136&autodn=1&fmt=html The Time is Now for Mobile Marketing and Outreach http://www.usshortcodes.com/nielsen_wp_landing2.html?myreferer=whitepaperC::cmw.html Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience http://forms.madisonlogic.com/Form.aspx?pub=46&pgr=177&src=2254&tgt=1335&ast=6962&cmp=1371&frm=136&autodn=1&fmt=html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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