July 2, 2009 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTnewsline: Latest News
From the Editors of DIRECT Magazine
News of July 2, 2009
>  Euro RSCG Life Acquires Medicom Group
>  Gen Y Leads In Loyalty Participation
>  StrongMail Acquires Social Media Firm PopularMedia
>  ExactTarget Gets EducationDynamics Account
>  American Airlines Seeks Loyalty Among
>  List and Database News

         FIND A VENDOR               WEBINARS           WHITE PAPERS

ADVERTISEMENT
Reach subscribers who are passionate about their interests and spend accordingly. Belvoir’s magazines, newsletters and masterfiles offer responsive audiences with much selectivity for precision targeting. Whether you’re a nonprofit or commercial mailer, RMI can help you find the right people (at the right price) who’ll love what you have to offer. Contact Justine Ciocchi; 203-825-4613

Euro RSCG Life Acquires Medicom Group

Euro RSCG Life, a unit of Euro RSCG Worldwide, has acquired Medicom Group, a UK-based medical communication agency. directmag.com/vendors/news/euro-rscg-medicom-0702/



Gen Y Leads In Loyalty Participation

Consumers are increasingly recognizing the value of loyalty program participation, according to a new study. For details, click here: directmag.com/crm/news/gen-y-loyalty-0702/



ADVERTISEMENT
Be a Chatter Box: Join Chief Chat

Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome—and encouraged.

StrongMail Acquires Social Media Firm PopularMedia

StrongMail Systems, Inc. has acquired PopularMedia, a provider of social media marketing solutions. For details, click here: directmag.com/webmarketing/strongmail-popularmedia-social-0702/



ExactTarget Gets EducationDynamics Account

By Ken Magill

(Magilla Marketing) EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTarget for its e-mail marketing efforts. For more, click here: directmag.com/magilla/0630-exacttarget-educationdynamics/



American Airlines Seeks Loyalty Among

By Patricia Odell

(Promo P&I) American Airlines has launched its largest initiative to date to bring in new members to its loyalty program. It is focusing the effort on U.S. Hispanics and playing up its service to Latin America. For details, click here: promomagazine.com/incentives/news/american-airlines-seeks-hispanics-0701/




List and Database News

TigerDirect Master File Enhanced
List Services Corp. has won management of this file which names nearly 1.3 million last-12-month direct mail-sold buyers. Specialists Marketing Services was the previous manager.
Selections: Home address/SOHO, business address, product, age, income, lifestyle, homeowner, ethnicity, date of birth, presence of children, state/SCF/ZIP
Price: $115/M
Contact: List Services Corp., 203-791-4447

Great American Products Anti-Aging Buyers
Macromark is now managing this file which names 15,328 second-quarter nutritional supplement buyers. The sources are package inserts, direct mail, direct response radio, space and TV. San Mar Associates was the prior manager.
Selections: Gender, state/SCF/ZIP
Price: $140/M
Contact: Macromark Inc., Mary Ellen Meyer, 845-230-6300 ext. 324

National Science Teachers Association Conference Attendees/Buyers
Rickard List Marketing has taken over management of this file which names 43,475 direct mail-sourced education professionals. MGI Lists was the former manager.
Selections: Grade, position, discipline, conference, home/business address, gender, state/SCF/ZIP
Price: $110/M
Contact: Rickard List Marketing, 631-249-8710

Happy Kids Personalized Products Ride-Along
This program offers 49,500 yearly opportunities to place inserts in packages delivered to customers.
Price: $65/M
Contact: Leon Henry Inc., 914-285-3456





Sponsored by:
• RMI Direct Marketing Inc
• Walter Karl
ADVERTISEMENT
ZIFF DAVIS ENTERPRISE eSEMINARS – NEWLY UPDATED
Order any combination of our multi-channel Lists and save up to 30%! The eSeminar Attendees list from Ziff Davis Enterprise consists of information technology professionals and executives who use eSeminars via the Internet for convenience and efficiency of information.
Contact Tamara FitzGerald 203-532-6706 Click Here


BUYER'S     GUIDE

WEBINARS

WHITE PAPERS

REPORTS

SUBSCRIBER TOOLS : Change email address Unsubscribe Web version Archives

About this Newsletter