DRT_DIRECT NEWSLINE_ Penton Media July 2, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/3852 ---------------------------------------- ADVERTISEMENT Reach subscribers who are passionate about their interests and spend accordingly. Belvoir's magazines, newsletters and masterfiles offer responsive audiences with much selectivity for precision targeting. Whether you're a nonprofit or commercial mailer, RMI can help you find the right people (at the right price) who'll love what you have to offer. Contact Justine Ciocchi; 203-825-4613 http://www.datacards.com/rmi/rmi.php?wtitle=&wword=&wdeck=3&submit=Search ---------------------------------------- TOP STORIES --Euro RSCG Life Acquires Medicom Group Euro RSCG Life, a unit of Euro RSCG Worldwide, has acquired Medicom Group, a UK-based medical communication agency. directmag.com/vendors/news/euro-rscg-medicom-0702/ (http://directmag.com/vendors/news/euro-rscg-medicom-0702/) --Gen Y Leads In Loyalty Participation Consumers are increasingly recognizing the value of loyalty program participation, according to a new study. For details, click here: directmag.com/crm/news/gen-y-loyalty-0702/ (http://directmag.com/crm/news/gen-y-loyalty-0702/) ---------------------------------------- ADVERTISEMENT Be a Chatter Box: Join Chief Chat Got something on your mind? Join the growing of community of marketers on the Chief Chat forums and let us know your thoughts. Controversial ideas, opinions and rants welcome -- and encouraged. http://forums.chiefmarketer.com ---------------------------------------- --StrongMail Acquires Social Media Firm PopularMedia StrongMail Systems, Inc. has acquired PopularMedia, a provider of social media marketing solutions. For details, click here: directmag.com/webmarketing/strongmail-popularmedia-social-0702/ (http://directmag.com/webmarketing/strongmail-popularmedia-social-0702/) --ExactTarget Gets EducationDynamics Account By Ken Magill (Magilla Marketing) EducationDynamics, a marketing-services firm for colleges and universities, has chosen ExactTarget for its e-mail marketing efforts. For more, click here: directmag.com/magilla/0630-exacttarget-educationdynamics/ (http://directmag.com/magilla/0630-exacttarget-educationdynamics/) --American Airlines Seeks Loyalty Among By Patricia Odell (Promo P&I) American Airlines has launched its largest initiative to date to bring in new members to its loyalty program. It is focusing the effort on U.S. Hispanics and playing up its service to Latin America. For details, click here: promomagazine.com/incentives/news/american-airlines-seeks-hispanics-0701/ (http://promomagazine.com/incentives/news/american-airlines-seeks-hispanics-0701/) --List and Database News TigerDirect Master File Enhanced List Services Corp. has won management of this file which names nearly 1.3 million last-12-month direct mail-sold buyers. Specialists Marketing Services was the previous manager. Selections: Home address/SOHO, business address, product, age, income, lifestyle, homeowner, ethnicity, date of birth, presence of children, state/SCF/ZIP Price: $115/M Contact: List Services Corp., 203-791-4447 Great American Products Anti-Aging Buyers Macromark is now managing this file which names 15,328 second-quarter nutritional supplement buyers. The sources are package inserts, direct mail, direct response radio, space and TV. San Mar Associates was the prior manager. Selections: Gender, state/SCF/ZIP Price: $140/M Contact: Macromark Inc., Mary Ellen Meyer, 845-230-6300 ext. 324 National Science Teachers Association Conference Attendees/Buyers Rickard List Marketing has taken over management of this file which names 43,475 direct mail-sourced education professionals. MGI Lists was the former manager. Selections: Grade, position, discipline, conference, home/business address, gender, state/SCF/ZIP Price: $110/M Contact: Rickard List Marketing, 631-249-8710 Happy Kids Personalized Products Ride-Along This program offers 49,500 yearly opportunities to place inserts in packages delivered to customers. Price: $65/M Contact: Leon Henry Inc., 914-285-3456 Advertisement ---------------------------------------- This issue brought to you by: RMI Direct Marketing Inc http://www.datacards.com/rmi/rmi.php?wtitle=&wword=&wdeck=3&submit=Search Walter Karl http://www.wkziffdavislistrental.com/publications.htm ---------------------------------------- Featured Research ---------------------------------------- ZIFF DAVIS ENTERPRISE eSEMINARS -- NEWLY UPDATED Order any combination of our multi-channel Lists and save up to 30%! The eSeminar Attendees list from Ziff Davis Enterprise consists of information technology professionals and executives who use eSeminars via the Internet for convenience and efficiency of information. Contact Tamara FitzGerald at mailto:tamaraf@wkinteractive.com; 203-532-6706 Click Here http://www.wkziffdavislistrental.com/publications.htm ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- *April Fools: Dumbest Mistakes Email Marketers Make- and How to Avoid Them (http://directmag.com/events/webinars/silverpop_4-2009/) *25 Ways to Ratchet up Response, Relationships and Revenue in a Recessionary Economy Revealed (http://directmag.com/events/webinars/kern_3-2009/) *Convert those Leads with Customer Behavior Analytics (http://directmag.com/events/webinars/quantivo_1-2009/) ---------------------------------------- ---------------------------------------- Gather, Don't Hunt for E-mail Addresses: Study http://directmag.com/email/news/0521-gather-email-addresses-study/index.html Use Lead-Gen Tactics on Blogs: Baggott http://directmag.com/email/news/lead-gen_tactics_blogs_0305/index.html Performics SoHo Whitepaper http://directmag.com/whitepapers/soho/index.html ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. Levey Senior Editor: Larry Riggs Editor at Large: Ken Magill Web Editor: Beth Negus Viveiros DIRECT Newsline is sent by request. Subscriptions are free to qualified applicants. Visit http://subscribe.directmag.com/?tc=NLSUB to sign up. Please feel free to pass along a copy to a friend, within reason so long as the message is not modified or used unfavorably. Feedback should be sent to: mailto:Richard.Levey@penton.com or may be sent by paper mail to: Richard Levey 249 West 17th Street New York, NY 100111 You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: http://subscribe.directmag.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For Sponsorship/Advertising information please contact: Elizabeth O'Connor, Associate Publisher at mailto:elizabeth.oconnor@penton.com or 203-358-4391 For information on Classified Advertising please contact: Cynthia Foristel mailto:cynthia.foristel@penton.com Thanks for your support! 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