February 4, 2010 Mobile Friendly    Online Version    Add to Safe Sender List
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News of February 4, 2010
>  Online Marketers Talk The Talk, But Don't Walk The Walk: Study
>  Loyalty 360 Partners With Incentive Firm Marketing Innovators
>  Michelle Madansky Joins Marketing Management Analytics
>  Following Up With Shopping Cart Abandoners Pays Off: Study
>  Corporate Law Firm Hires Joe Calve As CMO
>  Direct Mail Incentives: Are They Worth It?
>  List and Database News

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A series of earthquakes measuring as high as 7.3 on the Richter scale devastated the lives of many in Haiti on January 12th, 2010. To learn more on how you can support the American Red Cross Haiti relief efforts click here.

Online Marketers Talk The Talk, But Don't Walk The Walk: Study

Here’s a question for marketers: If three-quarters of you acknowledge using tools for personalizing offers is a priority, and four in five of you say it’s important to increase Web site visitor value through compelling product and content offers, why are only half of you using personalization tools? Coremetrics, a marketing optimization firm, discovered this disconnect in a recent survey. What else did it find? Click here to find out: directmag.com/online/news/online-talk-walk-coremetric-0204/



Loyalty 360 Partners With Incentive Firm Marketing Innovators

Loyalty 360, a loyalty marketer’s trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company. For more, click here: directmag.com/crm/news/loyalty-marketing-innovator-0204/



Michelle Madansky Joins Marketing Management Analytics

Michele Madansky has joined Marketing Management Analytics, and will serve as the firm’s senior digital advisor. For more, click here: directmag.com/roi/news/madansky-marketing-management-analytic-0204/



Following Up With Shopping Cart Abandoners Pays Off: Study

By Sherry Chiger

(E-mail Essentials) Someone who made the effort to visit your Web site, drill down to a few product pages, and put merchandise into the online shopping cart, even if he ultimately didn’t complete the purchase, has got to be a better prospect than the masses out in cyberspace who’ve never even heard of your brand, right? Yet most online marketers fail to try to persuade these consumers who abandoned their carts to return and complete their purchase. And that’s a costly oversight. According to Experian CheetahMail, follow-up e-mails sent to shoppers who had abandoned their cart generate an average of $3.20 in revenue per e-mail. For more, click here: directmag.com/email/0202-abandoned-carts/



Corporate Law Firm Hires Joe Calve As CMO

Joe Calve has joined corporate law firm Morrison & Foerster as CMO. For more, click here: directmag.com/news/law-calve-chief-marketing-0204/



Direct Mail Incentives: Are They Worth It?

By Carol Lustig

So? How badly to you want to grow and/or update or your customer database? Carol Lustig writes about losing a battle that is going to significantly cost her new subscribers. What happened? Click here to find out: directmag.com/lists/listtalk-lustig-0202/




List and Database News

Actionbase -- Registered Voters and Political Contributors
This file contains more than 95 million voters, segmented by party affiliation.
Selections: Party affiliation, African Americans by party affiliation, Hispanics by party affiliation, Spanish-speaking Hispanics, voters and donors by religion, e-mails of voters, e-mails of political donors, donation amount, donations by cause, military, congressional district, phones, age, gender, income
Price: $95/M
Contact: Focus USA, 201-489-2525

Catholic Donor Name Bank
This file of 300,000 individuals consists of donors to direct mail fundraising organizations who have also made purchases through direct mail.
Selections: Three-, six-, 12-month Catholic direct mail buyers; dollar amount, gender, state/SCF/ZIP
Price: $80/M
Contact: Direct Media Millard, 203-532-3770

Healthy Now Health Insurance Prospects
The more than 1.7 million consumers in this list are good prospects for health insurance. A majority of individuals in this file are homeowners with children.
Selections: One-, three-, six-month hotline, age, gender, household income, lifestyle, phone number, state/SCF
Price $110/M
Contact: Estee Marketing Group, Inc., 914-235-7080

International Animal Rescue -- Donors
The 14,522 individuals within this file have made donations to International Animal Rescue. The organization develops legislation to protect animals from cruelty and neglect. Nearly three-quarters are female.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: Names In The News, 510-302-4640





Sponsored by:
• American Red Cross
• Direct Media Millard
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Contact David Gaudreau at 800.926.1228 or Sean Sullivan at 800.223.2194 ext. 662

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