DRT_DIRECT NEWSLINE_ Penton Media February 4, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4161 ---------------------------------------- ADVERTISEMENT A series of earthquakes measuring as high as 7.3 on the Richter scale devastated the lives of many in Haiti on January 12th, 2010. To learn more on how you can support the American Red Cross Haiti relief efforts click here. http://www.redcross.org ---------------------------------------- TOP STORIES --Online Marketers Talk The Talk, But Don't Walk The Walk: Study Here's a question for marketers: If three-quarters of you acknowledge using tools for personalizing offers is a priority, and four in five of you say it's important to increase Web site visitor value through compelling product and content offers, why are only half of you using personalization tools? Coremetrics, a marketing optimization firm, discovered this disconnect in a recent survey. What else did it find? Click here to find out: directmag.com/online/news/online-talk-walk-coremetric-0204/ (http://directmag.com/online/news/online-talk-walk-coremetric-0204/) --Loyalty 360 Partners With Incentive Firm Marketing Innovators Loyalty 360, a loyalty marketer's trade organization, has partnered with Marketing Innovators International, Inc., an incentive/motivation company. For more, click here: directmag.com/crm/news/loyalty-marketing-innovator-0204/ (http://directmag.com/crm/news/loyalty-marketing-innovator-0204/) --Michelle Madansky Joins Marketing Management Analytics Michele Madansky has joined Marketing Management Analytics, and will serve as the firm's senior digital advisor. For more, click here: directmag.com/roi/news/madansky-marketing-management-analytic-0204/ (http://directmag.com/roi/news/madansky-marketing-management-analytic-0204/) --Following Up With Shopping Cart Abandoners Pays Off: Study By Sherry Chiger (E-mail Essentials) Someone who made the effort to visit your Web site, drill down to a few product pages, and put merchandise into the online shopping cart, even if he ultimately didn't complete the purchase, has got to be a better prospect than the masses out in cyberspace who've never even heard of your brand, right? Yet most online marketers fail to try to persuade these consumers who abandoned their carts to return and complete their purchase. And that's a costly oversight. According to Experian CheetahMail, follow-up e-mails sent to shoppers who had abandoned their cart generate an average of $3.20 in revenue per e-mail. For more, click here: directmag.com/email/0202-abandoned-carts/ (http://directmag.com/email/0202-abandoned-carts/) --Corporate Law Firm Hires Joe Calve As CMO Joe Calve has joined corporate law firm Morrison & Foerster as CMO. For more, click here: directmag.com/news/law-calve-chief-marketing-0204/ (http://directmag.com/news/law-calve-chief-marketing-0204/) --Direct Mail Incentives: Are They Worth It? By Carol Lustig So? How badly to you want to grow and/or update or your customer database? Carol Lustig writes about losing a battle that is going to significantly cost her new subscribers. What happened? Click here to find out: directmag.com/lists/listtalk-lustig-0202/ --List and Database News Actionbase -- Registered Voters and Political Contributors This file contains more than 95 million voters, segmented by party affiliation. Selections: Party affiliation, African Americans by party affiliation, Hispanics by party affiliation, Spanish-speaking Hispanics, voters and donors by religion, e-mails of voters, e-mails of political donors, donation amount, donations by cause, military, congressional district, phones, age, gender, income Price: $95/M Contact: Focus USA, 201-489-2525 Catholic Donor Name Bank This file of 300,000 individuals consists of donors to direct mail fundraising organizations who have also made purchases through direct mail. Selections: Three-, six-, 12-month Catholic direct mail buyers; dollar amount, gender, state/SCF/ZIP Price: $80/M Contact: Direct Media Millard, 203-532-3770 Healthy Now Health Insurance Prospects The more than 1.7 million consumers in this list are good prospects for health insurance. A majority of individuals in this file are homeowners with children. Selections: One-, three-, six-month hotline, age, gender, household income, lifestyle, phone number, state/SCF Price $110/M Contact: Estee Marketing Group, Inc., 914-235-7080 International Animal Rescue -- Donors The 14,522 individuals within this file have made donations to International Animal Rescue. The organization develops legislation to protect animals from cruelty and neglect. Nearly three-quarters are female. Selections: Gender, state/SCF/ZIP Price: $85/M Contact: Names In The News, 510-302-4640 Advertisement ---------------------------------------- Sponsored by: American Red Cross http://www.redcross.org Direct Media Millard http://www.b2bdatawarehouse.com ---------------------------------------- Featured Research ---------------------------------------- Check out the BRAND NEW b2bdatawarehouse multi-mailer prospecting database website! The b2bdatawarehouse is big. It's accurate. It's comprehensive. And it's multichannel! Contact David Gaudreau at 800.926.1228 or Sean Sullivan at 800.223.2194 ext. 662 http://www.b2bdatawarehouse.com ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- Webinars Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews Wiring a Human Business: Using the Web to Make Human Connections http://learn.gotomeeting.com/forms/121509-NA-G2MC-WBR-L?ID=701000000005H0S Email Gone Viral: How To Extend Email Reach Through Social Sharing http://w.on24.com/r.htm?e=168337&s=1&k=A412000ACE2CA9C486D794725422226F&partnerref=enewsondemand ---------------------------------------- ---------------------------------------- White Papers Get the Best Marketing & Advertising ROI with SMS http://www.usshortcodes.com/sms_roi_wp_landing_banner.html?myreferer=whitepaperC::cmpc.html Is Your Email Marketing in Need of a Makeover? http://landing.bronto.com/Producer.aspx?sid=426&sky=CRG3CJV3&pgi=4483&pgk=1UBRVFDA&rid=190417&rky=IDF17J2E&tky=129053816270245000 25 Essentials for Exceptional Email Campaigns http://www.lyris.com/lunar2/1631-lhq/default.aspx?source=2357 ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. 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