DRT_DIRECT NEWSLINE_ Penton Media February 9, 2010 If you want to view this on the web go to: http://enews.penton.com/enews/direct/v/4168 ---------------------------------------- ADVERTISEMENT Valassis is the nation's leading marketing services company. Our mission -- to deliver value to consumers how, when and where they want -- is achieved through exceptional targeting, analytics, and our unrivaled RedPlum media portfolio. We help advertisers optimize local media across multiple channels: mail, newspapers, in-store and online. http://www.valassis.com/valassisvalue/09chief1.htm ---------------------------------------- TOP STORIES --InfoGroup Takes Loss As Sales Drop InfoGroup recorded fourth-quarter sales of $125.8 million, an 11% drop from the $141.9 million it pulled in during fourth-quarter 2008. The company recorded a $2.4 million net loss for the quarter, compared with $2.4 million in net income a year earlier. For more, click here: directmag.com/datalist/infogroup-loss-sales-drop-0209/ (http://directmag.com/datalist/infogroup-loss-sales-drop-0209/) --ICrossing Launches Five New Sites For Vail Resorts iCrossing, a global digital marketing agency has launched several destination Web sites for Vail Resorts' properties. For more, click here: directmag.com/online/news/icrossing-vail-new-site-0209/ (http://directmag.com/online/news/icrossing-vail-new-site-0209/) ---------------------------------------- ADVERTISEMENT How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels To learn more about strategies and details for brand participation programs like "Facebook, Twitter, and "College Whale Reps", Click Here! http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=enewsondemand ---------------------------------------- --Epsilon Hires VP of Deliverability and ISP Relations Quinn Jalli has joined as marketing services firm Epsilon as VP of deliverability and ISP relations. For more, click here: directmag.com/email/news/epsilon-quinn-jalli-visibility-0209/ (http://directmag.com/email/news/epsilon-quinn-jalli-visibility-0209/) --S&L Names New Director Of Cause Marketing And Corporate Responsibility Communications firm MS&L has promoted Scott Beaudoin to North American director of the agency's cause marketing and corporate social responsibility specialty. For more, click here: directmag.com/vendors/news/cause-responsibility-beaudoin-ms-0209/ (http://directmag.com/vendors/news/cause-responsibility-beaudoin-ms-0209/) --Mall Networks Names Cambray CFO Karen Cambray has been named CFO of Mall Networks. For more, click here: directmag.com/crm/news/mall-network-cambray-cfo-0209/ (http://directmag.com/crm/news/mall-network-cambray-cfo-0209/) --Mobile Messenger Names Larry Robiner VP Of CRM Channel Sales Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales. For more, click here: directmag.com/crm/news/mobile-messenger-crm-robiner (http://directmag.com/crm/news/mobile-messenger-crm-robiner) --SFW Capital Buys Agrarian Analytics Firm AGDATA Private equity firm SFW Capital Partners has purchased AGDATA, a data and analytics capabilities provider which focuses on the agricultural and animal health industries. For more, click here: directmag.com/news/sfw-analytic-agdata-0209/ (http://directmag.com/news/sfw-analytic-agdata-0209/) --Correction Yesterday's obituary of C. Rose Harper (directmag.com/news/rose-harper-dma-chair-0208 (http://directmag.com/news/rose-harper-dma-chair-0208)) incorrectly stated Harper worked at Stevens Knox & Associates Inc., MKTG Services and LDS. Harper worked only at Kleid Company. --List and Database News Victoria's Secret Direct Canadian Buyers and Inquirers Specialists Marketing Services has won management of this file naming 36,800 last-30-day direct mail- and online-sold individuals. Cornerstone Group of Cos. was the previous manager. Selections: Amount purchased, FSA, province, gender, state/SCF/ZIP Price: $156/M Contact: Specialists Marketing Services Inc., 201-865-5800 Political Donors Who Give to Other Causes More than 2.6 million individuals are listed here. Selections: African American donors, Hispanic American donors, donors by religion, donors by cause, Congressional district, phone numbers, age, gender, income, state/SCF/ZIP Price: $95/M Contact: Focus USA, 201-489-2525 Frank Cawood & Associates Heart Health Book Buyers In the past 24 months, 47,134 direct mail-sold individuals bought and paid for cardiac health books. Selections: Gender, state/SCF/ZIP Price: $105/M Contact: Lake Group Media Inc., 914-925-2406 Sol Air Money Maker During the third and fourth quarters, 22,189 direct mail-sold individuals paid $39.98 for information about selling solar power systems. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: Macromark Inc., 845-230-6300 Advertisement ---------------------------------------- Sponsored by: Valassis http://www.valassis.com/valassisvalue/09chief1.htm IBM http://w.on24.com/r.htm?e=172586&s=1&k=D93B540CB0C9E608335E43D4E7E0DDBF&partnerref=enewsondemand ---------------------------------------- Featured Research ---------------------------------------- The leading newsletter on the discipline of selling products and merchandise online. This e-letter from Multichannel Merchant covers it all -- from the use of e-mail to drive sales and traffic, rich media, dynamic stock control, credit card processing, fraud prevention and repeat sales...to effective landing pages, search marketing, web analytics, and online creative. Start receiving your copies here. http://subscribe.multichannelmerchant.com/subscribe.cfm ---------------------------------------- Advertisement ---------------------------------------- *Buyer's Guide (http://buyersguide.directmag.com/) ---------------------------------------- ---------------------------------------- Webinars Search: Adding Real ROI to eCommerce Sites http://event.on24.com/r.htm?e=189784&s=1&k=21113A280507BDB379F382DD873CDEBF&partnerref=mcmenews Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results http://event.on24.com/r.htm?e=187584&s=1&k=67363FF084864634D6912082B1C702A0&partnerref=drtnews Wiring a Human Business: Using the Web to Make Human Connections http://learn.gotomeeting.com/forms/121509-NA-G2MC-WBR-L?ID=701000000005H0S ---------------------------------------- ---------------------------------------- White Papers Explode Six Direct Marketing Myths http://whitepapers.chiefmarketer.com/whitepaper7477/ The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=7752&pathway=no Live Help: The Power of Click to Call and Click to Chat http://whitepapers.chiefmarketer.com/index.php?option=com_categoryreport&task=viewabstract&title=7767&pathway=no ---------------------------------------- ABOUT THIS NEWSLETTER Newsline Editor: Richard H. 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