Security Equals Conversion: 12 Tips to Ensure That Shoppers Trust Your Site

Never mind the fancy social media programs and the flashy promotions: If consumers don't trust your Website and your brand, they're not going to make a purchase from you. Here's advice on how to instill that sense of security in shoppers, so that they spend their precious time deciding which product to buy from your site, rather than if they should even buy from your site at all.

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Make Ease of Use Your Website's Unique Selling Proposition

In addition to highlighting the trustworthiness of your site, you can win traffic and sales by promoting its ease of use—provided, of course, that the site really is easy to navigate and purchase from. Don't believe us? Read these suggestions.

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Ambassador Programs and Cable Networks: Karmaloop Goes Beyond Social

With its rep program, use of videos and social networking, and soon-to-launch TV network, streetwear retailer Karmaloop is redefining multichannel marketing, as director of lifestyle marketing Giovannah Chiu explains.

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November's Top Five Articles

Facebook and list firms were the subjects of the most-read articles on Directmag.com in November. Here, in order, were the top five stories:

1) What You Need to Know About Facebook's New Messaging Platform Editor at large Sherry Chiger spoke with several industry leaders shortly after Facebook CEO Mark Zuckerberg introduced the social network’s enhanced, integrated messaging platform to see how the changes would affect email and social marketing.

2) David Blair, CEO of Great Media, Dies at 44 The CEO of Great Media and Blair Multimedia was a popular list industry figure, judging by how many people read this brief obituary.

3) Edith Roman’s Grdodian, Longo Leave Company As senior editor Richard H. Levey reported, Edith Roman Co. president Greg Grdodian and executive VP Chris Longo left the list firm to launch the business intelligence division at competing firm Specialists.

4) List Firms Increasingly Stress Marketing Services Levey investigated the trend of list industries expanding their offerings to include myriad other marketing services.

5) KBM Group Acquires I-Behavior KBM Group CEO Gary Laben spoke with Levey following his data services firm’s acquisition of transactional database manager I-Behavior.

List and Database News

International Home Shopping Club Master File
Named here are 500,000 sweepstakes direct mail-sold jewelry buyers.
Selections: Last 12 months, date of birth, gender, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp. (203-791-4184)

Ailment Sufferers in the USA
Nearly 92.3 million individuals are available at their postal addresses and nearly 61.4 million at their email addresses.
Selections: State/SCF/ZIP
Price: $125/M (postal); $275/M (email)
Contact: Bethesda List Center (301-986-1455)

Time Inc. Enhanced Catalog Buyer Master File
Reach nearly 12.6 million magazine subscribers who also buy via mail order.
Selections: Hotlines, age/income, gender, lifestyle, product, source, state/SCF/ZIP
Price: $90/M
Contact: Direct Media Millard (402-836-5120)

Transcontinental Charitable Donors
A total of 275,299 Canadians have been identified as donors.
Selections: Gender, province, English-speaking, French-speaking, province, hotlines, age, behavior, change of address, household income, mail order buyers, new-to-file, state/SCF/ZIP
Price: $130/M Canadian ($126.68)
Contact: Cornerstone Group of Cos. (416-932-9555)

Classified

Senior Director, Audience Development

Penton is seeking a Senior Director to join the Audience Development team in the New York, NY or Stamford, CT office.

Duties and Responsibilities:
Lead planning and strategy to increase audience quality, engagement and size
Engage with publishers to understand goals and plans
Grow the number of qualified prospects (new names) and retain existing subscribers
Increase overall audience engagement
Conceive and oversee the launch of new revenue programs
Lead development and execution of online marketing programs
Develop staff of audience development managers

Position Qualifications:
10+ years in direct marketing
Strong database marketing skills
Online marketing savvy
Strategic thinker and innovator
Experience with multi-channel/integrated marketing programs.
Passion for data and analytics
Team leader, highly driven to motivate others to achieve results
Familiarity with B2B marketing and/or publishing industry
MBA a plus

If you are interested in joining our dynamic organization and are ready to work smart, think fast, act radically and bravely, we would enjoy speaking with you about the opportunities available to join our team. Please submit your resume for this job posting to: pentonjobs@penton.com