February 9, 2010 Mobile Friendly    Online Version    Add to Safe Sender List
DIRECTnewsline: Latest News
Daily News for Direct Marketers
News of February 9, 2010
>  InfoGroup Takes Loss As Sales Drop
>  ICrossing Launches Five New Sites For Vail Resorts
>  Epsilon Hires VP of Deliverability and ISP Relations
>  S&L Names New Director Of Cause Marketing And Corporate Responsibility
>  Mall Networks Names Cambray CFO
>  Mobile Messenger Names Larry Robiner VP Of CRM Channel Sales
>  SFW Capital Buys Agrarian Analytics Firm AGDATA
>  Correction
>  List and Database News

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Valassis is the nation’s leading marketing services company. Our mission – to deliver value to consumers how, when and where they want – is achieved through exceptional targeting, analytics, and our unrivaled RedPlum media portfolio. We help advertisers optimize local media across multiple channels: mail, newspapers, in-store and online.

InfoGroup Takes Loss As Sales Drop

InfoGroup recorded fourth-quarter sales of $125.8 million, an 11% drop from the $141.9 million it pulled in during fourth-quarter 2008. The company recorded a $2.4 million net loss for the quarter, compared with $2.4 million in net income a year earlier. For more, click here: directmag.com/datalist/infogroup-loss-sales-drop-0209/



ICrossing Launches Five New Sites For Vail Resorts

iCrossing, a global digital marketing agency has launched several destination Web sites for Vail Resorts' properties. For more, click here: directmag.com/online/news/icrossing-vail-new-site-0209/



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Epsilon Hires VP of Deliverability and ISP Relations

Quinn Jalli has joined as marketing services firm Epsilon as VP of deliverability and ISP relations. For more, click here: directmag.com/email/news/epsilon-quinn-jalli-visibility-0209/



S&L Names New Director Of Cause Marketing And Corporate Responsibility

Communications firm MS&L has promoted Scott Beaudoin to North American director of the agency's cause marketing and corporate social responsibility specialty. For more, click here: directmag.com/vendors/news/cause-responsibility-beaudoin-ms-0209/



Mall Networks Names Cambray CFO

Karen Cambray has been named CFO of Mall Networks. For more, click here: directmag.com/crm/news/mall-network-cambray-cfo-0209/



Mobile Messenger Names Larry Robiner VP Of CRM Channel Sales

Mobile solutions provider Mobile Messenger has tapped Larry Robiner to serve as VP of CRM channel sales. For more, click here: directmag.com/crm/news/mobile-messenger-crm-robiner



SFW Capital Buys Agrarian Analytics Firm AGDATA

Private equity firm SFW Capital Partners has purchased AGDATA, a data and analytics capabilities provider which focuses on the agricultural and animal health industries. For more, click here: directmag.com/news/sfw-analytic-agdata-0209/



Correction

Yesterday’s obituary of C. Rose Harper (directmag.com/news/rose-harper-dma-chair-0208) incorrectly stated Harper worked at Stevens Knox & Associates Inc., MKTG Services and LDS. Harper worked only at Kleid Company.




List and Database News

Victoria’s Secret Direct Canadian Buyers and Inquirers
Specialists Marketing Services has won management of this file naming 36,800 last-30-day direct mail- and online-sold individuals. Cornerstone Group of Cos. was the previous manager.
Selections: Amount purchased, FSA, province, gender, state/SCF/ZIP
Price: $156/M
Contact: Specialists Marketing Services Inc., 201-865-5800

Political Donors Who Give to Other Causes
More than 2.6 million individuals are listed here.
Selections: African American donors, Hispanic American donors, donors by religion, donors by cause, Congressional district, phone numbers, age, gender, income, state/SCF/ZIP
Price: $95/M
Contact: Focus USA, 201-489-2525

Frank Cawood & Associates Heart Health Book Buyers
In the past 24 months, 47,134 direct mail-sold individuals bought and paid for cardiac health books.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., 914-925-2406

Sol Air Money Maker
During the third and fourth quarters, 22,189 direct mail-sold individuals paid $39.98 for information about selling solar power systems.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., 845-230-6300





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