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September 25, 2009 A Penton Media Property Volume 34, Number 18
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Contents
Legrand Launches New Branding Strategy

IDEA E-Biz Forum Report from Tuscon

EC&M Top 50 Electrical Contractors Battle for Business

Chris Baynes takes the reins at Baynes Electric Supply

Ericson promotes Johnson to national sales and marketing manager

Housing Starts Slip Backward in August

NEMA introduces first smart grid standard

EPI Drops 2.9% Year-to-Date in August


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Latest Scoop
Legrand Launches New Branding Strategy
Legrand SA, one of the largest electrical manufacturers in the world, is launching a new branding initiative for the North American marketplace that will impact its stable of product lines, including Wiremold, Pass & Seymour, Ortronics, WattStopper, On-Q, Cablofil and Vantage.

The new branding initiative will include new corporate literature, advertising campaigns, in-store merchandising, signage and web presence investments that are already in motion and will occur at varying paces beginning as early as the fourth quarter of 2009.


IDEA E-Biz Forum Report from Tuscon
The annual gathering of the electrical industry’s dataheads convened in the Arizona desert this week with a lighter turnout than previous meetings, but with an invigorated sense of the importance of synchronizing product data throughout the electrical supply chain.

Whereas last year’s meeting was a celebration of the 10th anniversary of IDEA’s formation and the formal introduction of Bob Gaylord as the industry data association’s new president, the 2009 IDEA E-Biz Forum, Sept. 22-24 in Tucson, Ariz., finds the organization deep in the process of realizing its new strategic mission.


EC&M Top 50 Electrical Contractors Battle for Business
Notwithstanding the beginnings of a decline in non-residential construction following the housing sector’s fallen house of cards, revenue for electrical and datacom services reported by the firms on this year’s Top 50 electrical contractors list remained steady, with a total of $13.3 billion.

However, only a few firms on the listing, which appeared in the August issue of Electrical Construction & Maintenance magazine and is available at www.ecmweb.com, experienced significant revenue gains, which were boosted by ample backlogs and the closeout of large projects.


People On The Move
Chris Baynes takes the reins at Baynes Electric Supply
Baynes Electric Supply Co. Inc. (Brockton, Mass.): Chris Baynes has been appointed as the new company president. He has spent the last eight years as vice president at the company, where he was responsible for cross-functional management of the business and for building strong customer, manufacturer and vendor relationships in preparation for this new leadership post. Baynes replaces his father, Louis Baynes, who will become chairman of the board.

Ericson promotes Johnson to national sales and marketing manager
Ericson Manufacturing (Willoughby, Ohio): Jim Johnson has been promoted to national sales and marketing manager. Johnson joined Ericson this past March, serving as the North Central regional sales manager. Prior to joining Ericson, he spent 18 years with the Lester Sales Co., a manufacturer’s rep. He brings to Ericson more than 20 years of experience within the industry, and has a B.S. degree from Northern Illinois University and maintains his CPMR certification.

On The Wire
Housing Starts Slip Backward in August
Privately-owned housing starts in August were at a seasonally adjusted annual rate of 598,000, 1.5 percent above the revised July estimate of 589,000, but 29.6 percent below the August 2008 rate of 849,000, according to U.S. Commerce Dept. data released on Sept. 17. Single-family housing starts in August were at a rate of 479,000, three percent below the revised July figure of 494,000.

The National Association of Home Builders (NAHB), Washingon, D.C., said because the $8,000 first-time home buyer tax credit is set to expire at the end of November, the window is now basically closed to start a new home that can be completed in time for purchasers to take advantage of that credit.


NEMA introduces first smart grid standard
In conjunction with an address by Commerce Secretary Gary Locke to GridWeek today, the National Electrical Manufacturers Association (NEMA), Rosslyn, Va., has announced the completion of SG-AMI 1-2009 Requirements for Smart Meter Upgradeability, the first official original Smart Grid standard.

Breaking News
EPI Drops 2.9% Year-to-Date in August
Last month’s EPI was a mixed bag. Overall, the August EPI increased 0.2% over July 2009, but dropped 2.9% from August 2008. Yet several categories saw some relatively sizeable month-to-month increases, including power cable (+12.3%); switchgear (+1.4%); telephone (+1.1%); and hand & power tools (+1.0%). Fasteners registered the biggest month-to-month decline (-0.9%).

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