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 In Today's eHay Weekly
 April 21, 2009

How To Build A Marketing Web Site
Quick Diagnosis For Pest Troubles
N Application Profit Guide Available
Quick Clicks
State Reports: Arizona, Colorado
Beware Of Timothy Mite Feeding
Alfalfa Weevils: Scouting Time Arrives
Kansas Cattle, Forage Session Is May 7
Calendar Of Events
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Top Of The News

How To Build A Marketing Web Site
A farm Web site is one of the tools Michigan hay grower Gary Carmichael is using to link up with potential buyers. "We've used a variety of traditional advertising tools over the years with varying degrees of success," says Carmichael, of Evart. "Now, as a society, we're gradually moving to a new generation of people who go to the Web first for their communication needs."

His son, Kevin, designed the farm Web site – www.carmichaelfarms.com – eight years ago. "We had been in the dairy business up until 1999," says Carmichael, who puts up alfalfa and alfalfa-grass hay on 2,000 acres. "We had to find a way to let more people know about us and what we were doing. Kevin had a strong interest in computers, so we turned him loose on a project to design a Web site for us."

Key to an effective Web site is getting a prominent listing on search engines. "If someone goes to a search engine like Google and types in 'hay for sale,' you want to make sure your site is one of the first 10 or so listings that pop up," says Carmichael. "If you're not in that first tier, chances are the people will never get to your page because they will have already found what they were looking for. A good web designer will know how to make sure you're in the top group."

An eye-catching design is another essential, he says. "If people aren't captivated or enthralled the moment they get to your site, they'll click and move on to the next one. The site should also be easy to navigate and easy to read."

The cost of developing a site can be a moving target. But Carmichael estimates that, for $1,500 or less, you can get a professionally designed page, an exclusive domain name and a year's worth of hosting. "Not every hay grower needs a Web site," he says. "If you're well-established in an area and have built up a good group of customers over 20 years, maybe you don't need it. But if you're a newcomer in the business and/or trying to let people from a little farther away know about your product, it can be worthwhile. We've had sales from as far away as Missouri, New Jersey and Florida because someone discovered our site on the Internet."

To contact Carmichael, call 231-734-3364 or email gary@carmichaelfarms.com.




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Quick Diagnosis For Pest Troubles
University of Illinois (UI) Extension is using digital imaging equipment to help crop growers and other landowners get quick answers about plant disease and pest problems.

In the Distance Diagnostics System program, local extension office staffers go to farms to take high-quality digital images of plant/pest problems, then email the images, along with background information, to an appropriate UI extension crop specialist. “No matter where they are, if these experts can get email, they can make a diagnosis,” explains Dennis Bowman, a UI crop systems educator who oversees the system. "Last year, 22% of the samples were diagnosed within two hours of submission and 77% within 48 hours."

Since the system was launched in 1999, Bowman says, nearly 8,000 plant and pest samples have been processed. The system connects 95 local UI extension field offices with more than 50 campus and field-based experts. He says internal studies indicate the potential economic impact of distance diagnostics in 2008 alone was $500,000. To learn more, go to web.extension.uiuc.edu/distancediagnostics/.




N Application Profit Guide Available
Profitability of Spring Hayfield Nitrogen Applications, 2009 Guide is a University of Kentucky publication aimed at helping hay growers identify specific situations where applying nitrogen to spring hayfields in 2009 will prove profitable.

One section of the publication provides basic guidance and information for applying nitrogen to spring hayfields. A second section describes the methods used in the profitability analysis, discusses assumptions and provides a summary of the potential profitability given various scenarios. Three prices for nitrogen and five prices for hay are evaluated as well as multiple nitrogen response rates for tall fescue and orchardgrass hayfields. Click here to access the publication online.




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Quick Clicks


State Reports: Arizona, Colorado

Arizona
A steep decline in hay prices has David and Clyde Sharp, Roll, AZ, pushing the pencil hard to reduce input costs. “The hay price is off 50% from last year’s highs,” reports David Sharp. “Our goal this year is to lower our production costs so we’ll still be in business a year from now.”

In a typical year, the Sharp brothers, owners of Lyreedale Farms, take 10-11 cuttings of high-quality alfalfa off 1,500 irrigated acres. The hay is packaged in 4 x 4 x 8’ square bales. The brothers market their product to dairies and beef feedlots in Arizona and California.

Staying on top of routine equipment maintenance is part of their strategy for shaving costs. “Breakdowns cost time, and time is money,” says Sharp.

Recent upgrades in equipment should also help them hold a tighter rein to input expenses. “We’ve switched from two sickle-type swathers to one MacDon M200 rotary swather,” he explains. “This allows us to cut the same amount of acres each day, but with only one machine and one operator. We’ve done a complete cost analysis of both fuel and labor, and we definitely have seen a reduction in operation cost.”

On another level, the brothers are also using soil and tissue analysis to make the best use of nutrients applied to their alfalfa.

The Sharps and other Yuma County growers are gearing up for their third cutting of the season. Farther north and east, the production season is getting off to a bit of a slow start, reports Erin Taylor, extension area assistant ag agent for Maricopa, Pinal and northern Pima counties (Phoenix area).

“The days have been warming up, but the nights have been pretty cool, with temperatures dropping into the low 40s or, in some places, even the high 30s,” she says. “That’s slowed down growth after first cutting and yields could be off some.”

Hay prices in the area have dropped considerably from last year's highs. Top-quality dairy hay is currently fetching around $100/ton. “A year ago, the price topped $200/ton,” says Taylor.

On the upside, most growers should have enough water. “Right now it looks like we’re in good shape. Most growers should be able to take eight or nine cuttings this year. That’s typical for our area.”

To contact Taylor, call 602-827-8200, ext. 313, or email etaylor@cals.arizona.edu. David Sharp can be contacted by phone at 928-785-9338 or by email at davidsharp@hughes.net.


Colorado
A major snowstorm at the end of last week brought headaches for travelers in many parts of the state. But there was a silver lining for hay growers, says Merlin Dillon, area extension agronomist for Colorado State University San Luis Valley (SLV) Research Center in Center, CO. “We got about 6” of snow here on the valley floor, but there was a lot more up in the mountains,” says Dillon. “Before the snow, we were about average for snowpack for the season. Now we’re a little above at about 111%. All of the alfalfa here in the valley is irrigated. So the snow was welcome.”

The storm, which struck on Friday, dropped as much as 52” of snow in the foothills west of Denver and 10” in the metropolitan area. An 80-mile stretch of Interstate 70 was closed on Friday and Saturday.

Dillon also reports that cold weather so far this spring has slowed alfalfa growth in his area. “We’re probably about a week or so behind schedule,” he says. “If that keeps up and delays our first cutting, it could impact total yields for the season.” Typically, SLV growers take three cuttings of alfalfa/year.

But there’s an upside to the cold temperatures, too. “It’s kept the snowpack up in the mountains,” he says. “We’ll need that snow for irrigation as the season goes along.”

Dillon can be contacted at 719-754-3494, ext. 12, or merlin.dillon@colostate.edu.




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Insect Update

Beware Of Timothy Mite Feeding
Timothy growers should be on guard for timothy mite feeding, says Penn State University entomologist John Tooker. “Feeding by this cool-season pest causes the leaf blades to roll up tightly, but the mites are microscopic and challenging to see even with good magnification.”

He recommends treatment if 25% of tillers show the leaf curling within several weeks of green-up. He notes that chemical options are limited, but Sevin XLR has a supplemental label allowing its use against mites on timothy in Pennsylvania.




Alfalfa Weevils: Scouting Time Arrives
With spring temperatures beginning to climb, it’s time to start scouting for alfalfa weevils, says Jay Chism, University of Missouri agronomy specialist.

Chism notes that adult weevils will deposit eggs on new growth anytime temperatures rise above 50 degrees for several consecutive days. "Normally, alfalfa weevil larvae hatch in April, May and June. The larvae then embed themselves in the growing tips of alfalfa stems, removing leaf tissue as they feed."

Small feeding holes in the leaflets growing out of the terminals of plant stems are one of the first indicators that weevils may be present. As larvae grow larger, more plant tissue is consumed, which may cause economic loss.

To scout for alfalfa weevils, Chism recommends collecting 50 alfalfa stems (10 stems from each of five locations) and tapping them into a bucket. The economic threshold for alfalfa weevil larvae is one or more per stem. "When a farmer finds one or more per stem early in the season, an insecticide application is the main management option," says Chism.

For more information, call Chism at 417-682-3579.




Events

Kansas Cattle, Forage Session Is May 7
Bermudagrass variety selection, pasture weed and brush control and hay storage systems are among the topics that will be discussed at a Kansas State University (KSU) Beef Cattle and Forage Crops Field Day on May 7. The field day will be held at the KSU Southeast Agricultural Research Center near Mound Valley.

Along with presentations by K-State researchers and extension specialists, the field day will feature displays by companies marketing products and services of interest to forage producers. For more information, call the research center at 620-421-4826.




Calendar Of Events
April 24-26 -- 2009 Minnesota Horse Expo, Minnesota State Fairgrounds, St. Paul. Go to www.mnhorseexpo.org/.

May 8 -- Southwest Dairy Day, Sierra Dairy, Dublin TX. Visit texasdairymatters.org or email c-holley@tamu.edu.

May 26 -- University of Tennessee Forage Conference, West Tennessee Research and Education Center, Jackson. Sponsored by University of Tennessee Extension and Tennessee Forage and Grassland Council. Conference starts at 3:30 p.m. Contact Brian White at 731-968-5266 or dwhite3@tennessee.edu, or Gary Bates at 865-974-7208 or gbates@utk.edu.

June 21-23 -- American Forage & Grassland Council Annual Conference, Amway Grand Plaza Hotel, Grand Rapids, MI. Call 800-944-2342 or email info@afgc.org.

June 27 -- 2009 Equine Field Day, University of Kentucky’s Maine Chance Equine Campus, Lexington. Phone 859-257-2226 or go to www.uky.edu/Ag/Forage/EquineFieldDayFlieremail.pdf.

July 23 -- University Of Kentucky All Commodity Field Day, UK Research and Education Center, Princeton. Details forthcoming at www.uky.edu/Ag/Forage/.

July 29-30 -- U.S. Dairy Forage Research Center Getting More From Forages Conference, Monona Terrace Community and Convention Center, Madison, WI. Visit www.dfrc.ars.usda.gov/forages/Program.html for more details.

Aug. 27 -- 2009 Arlington Agronomy And Soils Field Day, University of Wisconsin Agricultural Research Station, Arlington. (Agenda details will be available in early May.)

Sept. 17-19 -- National Hay Association Convention, Cadillac Jack’s Gaming Resort, Deadwood, SD. Contact Don Kieffer at 800-707-0014 or visit www.nationalhay.org.

Sept. 29-Oct. 3 -- World Dairy Expo, Alliant Energy Center, Madison, WI. Visit www.worlddairyexpo.com.

Nov. 10-11 -- BEEF Quality Summit, Stoney Creek Inn, St. Joseph, MO, hosted by BEEF magazine. Visit beefconference.com.

Nov 18-19 -- McCook Farm And Ranch Expo, Red Willow County Fairgrounds, McCook, NE. Visit mccookfarmandranchexpo.net or call 866-685-0989.

Dec. 13-16 -- Fourth National Conference on Grazing Lands, Reno, NV. Presented by the Grazing Lands Conservation Initiative. Visit www.glci.org.

Feb 16-17, 2010 -- Idaho Hay And Forage Conference, Best Western Burley Inn, Burley. Contact Glenn Shewmaker at 208-736-3608 or gshew@uidaho.edu.



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