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 In Today's eHay Weekly
 August 10, 2010

Word-Of-Mouth Marketing Still Works
Optimize Late-Summer Alfalfa Plantings
Take Care With Manure Applications
Quick Clicks
State Reports: Montana, Oklahoma
Leafhoppers Thrive With Delayed Harvest
Bolsen To Speak At Idaho Event
Conditioning Is New York Meeting Topic
Calendar Of Events
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Top Of The News

Word-Of-Mouth Marketing Still Works
By Rick Mooney
Editor, eHay Weekly
Don’t try to tell Kentucky hay grower Clayton Geralds that building an advertising/marketing program around word of mouth is an outdated concept. He knows better.

In recent years, Geralds, of Munfordville, has sold around 75,000 small square bales of alfalfa, alfalfa-grass and timothy hay annually to horse owners in Kentucky, Atlanta and Ocala, FL. He doesn’t have a Web site, utilize Facebook and Twitter or even run many traditional print ads in magazines and newspapers. Last year, sales were so good he had to buy 3,500 bales from other growers to fill orders.

Click here to read the entire story.




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Optimize Late-Summer Alfalfa Plantings
Late summer and early fall can be ideal times for planting alfalfa in Kansas, especially in a year like this when there’s been plenty of rainfall throughout the summer, says Jim Shroyer, crop production specialist with Kansas State University Extension.

Shroyer says growers in the northwestern part of the state can plant as early as Aug. 10-15, while those in southeastern Kansas can wait until mid- to late September. “(You) just need to plant early enough to have three to five trifoliate leaves before the first frost,” he says.

Shroyer’s other tips for getting the most from a late summer/early fall planting:

  • Soil test before planting. Alfalfa grows best in firm, moist soil that is well-drained and has a pH of 6.5-7.5. Lime, phosphorus or potassium should be added before planting.

  • Till the seedbed and plant after a rain. Using a press wheel with a drill to firm soil over planted seed will increase seed-to-soil contact.

  • Check for herbicide carryover. That’s especially important when planting alfalfa no-till into corn or grain sorghum stubble.

  • Plant certified, inoculated seed. The goal is to help help alfalfa seedlings fix available soil nitrogen for optimum production. The variety should be pest resistant. “Resistance to phytophthora root rot, bacterial wilt, fusarium wilt, verticillium wilt, anthracnose, pea aphid and spotted alfalfa aphid is essential,” he says.

  • Use the right seeding rate. Shroyer advises planting 8-12 lbs of seed/acre on western Kansas dryland, 12-15 lbs/acre on dryland in central and eastern Kansas,12-15 lbs/acre on irrigated, medium- to fine-textured soils and 15-20 lbs/acre on irrigated sandy soils.

  • Plant at the right depth. He recommends planting 1/4-1/2” deep on medium- and fine-textured soils and ¾” deep on sandy soils. Do not plant deeper than 10 times the seed diameter.




Take Care With Manure Applications
Cattle manure can be a great nutrient source, but be careful when applying it to alfalfa in summer, advises University of Nebraska Extension forage specialist Bruce Anderson.

He points out that liquid manure can burn leaves due to salt injury, while dry manure can smother plants if it’s applied too heavily or in large chunks. Manure can spread weed seeds, and the nitrogen in manure can stimulate grasses already in the alfalfa to become more competitive. Also, manure application equipment can damage alfalfa crowns and compact soil.

Anderson’s bottom line: If other land is available for the manure, spread it there. If you have no other choice, follow these suggestions:

    1) Apply less than 3,000 gallons of liquid manure or 10 tons of solid manure/acre to minimize salt burn or smothering. If manure is dry, adjust the spreader to break up large chunks that can smother growth.

    2) Spread manure immediately after removing a cutting to minimize direct contact with foliage.

    3) Only spread manure when fields are dry and firm to limit soil compaction and avoid wheel traffic damaging plant crowns.

    4) Apply manure to fields with lots of grass if you wish to stimulate grass yield. Conversely, if you want to minimize grass competition, select fields with little grass.




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Quick Clicks
  • Growers planning to enter corn silage in this year’s World Forage Analysis Superbowl have until Friday, Aug. 13, to submit their entries. The deadline for all other entries is Sept. 2. Get contest rules and an entry form.

  • University of Georgia (UGA) Extension forage specialists have joined the ranks of Facebook users. Learn more by going to the UGA Extension forage Web site and clicking the Facebook icon. While you’re at the site, you can also sign up to receive forage email alerts for the Southeastern U.S.

  • Lots of rain, coupled with high humidity, has made harvesting hay a difficult undertaking in many parts of the country this summer. Purdue University Extension forage specialist Keith Johnson says that means it’s especially important to monitor hay after harvest and store it properly. Read “Monitor Hay To Ensure Safe Storage.”

  • Government agencies in Missouri are teaming up with the U.S. Department of Energy (DOE) on a program geared toward helping small livestock farms in the state reduce energy usage. The program offers energy audits, loans and rebates for retrofitting equipment and improving operations. Funding comes from a $5 million DOE block grant. Learn more.




State Reports: Montana, Oklahoma
Montana
Wet weather early in the growing season has resulted in a shortfall of top-end hay in parts of the state, reports Joel Flynn of Flynn Hay and Grain near Townsend.

“There’s definitely going to be a premium for high-quality, first-cutting hay,” he says. “On the other hand, I don’t know how you begin to sell the lower-quality stuff. There’s just so much of it.”

Coming out of the winter, Flynn was concerned about lack of moisture. “We had one of the driest winters in memory,” he says. “But it started raining May 18 and kept raining for a month. A lot of hay was put up, but the quality left a lot to be desired.”

Currently, he notes, high-quality export hay is bringing $105-110/ton at the stack, down $5-10/ton from year-ago levels. Timothy and high-quality alfalfa sold to Eastern horse markets have been fetching $150/ton at the stack. “That’s very comparable to what it was a year ago,” says Flynn.

The real drag has been for feeder hay prices. “Right now, you can’t get much interest in it at $70/ton. I think there will eventually be a market, but, for now, everyone is just waiting to see how everything settles out.”

Flynn produces alfalfa, alfalfa-grass and timothy hay on 750 irrigated acres. His target markets are horse owners in Kentucky and other Eastern states, hay export firms in Washington state and local dairies and cattle ranches. He puts up both large and small square bales.

Second cutting is just getting under way in his part of Montana, about a week later than normal. “We had a stretch of nice, hot weather in late June and July that has us just about caught back up,” he says. “For the most part, the hay looks pretty good. The only reservation I have is that a lot of our first cutting laid out in the field for two weeks because of the rainy weather. So there’s a lot of variation in height. Some of it has bloomed out, while some of it hasn’t reached the bud stage yet.”

To contact Flynn, phone 406-266-3578 or email joelflynn@mt.net.

Oklahoma
Taloga hay buyer Brandon Drinnon looks for alfalfa hay prices to remain relatively flat for the rest of 2010.

“Prices could push up a little higher, but not that much,” says Drinnon, who buys from growers in western Oklahoma, Kansas and western Nebraska. He sells to feedlots and dairies in Texas and New Mexico. “There’s a lot of hay on the market. I’ve been advising my suppliers to sell quickly rather than wait for prices to go up.”

He reports that high-quality dairy hay (RFV of 170 or better) is currently selling for $125/ton. That’s about the same as prices a year ago. “Demand has been pretty good,” he says. “We’re shipping about 30 loads a week. The dairies are starting to make a little money now, but they were so far in the hole. They’re still playing catch-up.”

Hay going into beef feedlots is bringing $80-85/ton. “That’s just a touch weaker than it was a year ago,” Drinnon says.

To contact Drinnon, phone 580-328-5635 or email drinnonhay@hotmail.com.




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Insect Update

Leafhoppers Thrive With Delayed Harvest
With rainfall messing up alfalfa harvest schedules in many areas, watching field edges and partially harvested areas of fields for potato leafhoppers (PLH) takes on added importance, says Keith Waldron of New York’s Integrated Pest Management Program.

Waldron notes that adult PLH in the standing portion of a partially harvested field can easily relocate to the shorter portion of the field and attack vulnerable regrowth. Shorter alfalfa has a lower threshold for PLH than taller alfalfa so it’s at much higher risk for injury.

He advises harvesting remaining portions of fields as soon as it’s practical to minimize PLH population buildup.




Events

Bolsen To Speak At Idaho Event
Silage specialist Keith Bolsen will be the featured speaker at a University of Idaho (UI) Extension forage harvest management field day, scheduled for Thursday (Aug. 12) at the UI Research & Extension Center near Kimberly.

The event will also feature presentations on UI research studies and a corn chopping demonstration. Representatives of major equipment manufacturers will be present to answer questions.

For more information, phone 208-736-3600.




Conditioning Is New York Meeting Topic
Cornell University Extension will be conducting a field demonstration of hay conditioning equipment at David Stephen’s farm near Batavia, NY, on Aug. 20.

Equipment company representatives will be on hand to answer questions. There will also be a presentation on financial considerations for using conditioning equipment.

For more information, contact Extension field crop specialist James Kingston at 584-746-1670. Kingston has been conducting trials with two conditioners this summer. Learn more about the trials.




Calendar Of Events
Aug. 12 -- University Of Idaho Forage Field Day, UI Research and Extension Center, Kimberly. Phone 208-734-9590.

Aug. 14 -- 2010 Southern Plains Beef Symposium, Ardmore Convention Center, Ardmore, OK. For details, contact Tracy Cumbie at 580-224-6411 or tlcumbie@noble.org or Shan Ingram at 580-224-6412 or shingram@noble.org.

Aug. 17 -- Central Minnesota Forage Council Summer Tour, 10 a.m.-noon, forage; 1-3 p.m., dairy; Stearns County. Watch for details.

For a complete list of upcoming events, click here.



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