| View this email as a Web page | Please add HC_HomeCare Monday_ to your Safe Sender list. |
|
|
| A Penton Media Property | |
| May 3, 2010 | Volume 16, Number 16 |
|
ADVERTISEMENT
|
|
|
ADVERTISEMENT The new UltraFill home oxygen system combines a stationary oxygen concentrator, filling station, and high-capacity cylinders to meet the needs of a wide range of patients, including those who require continuous flow oxygen. UltraFill also has the needs of your business in mind with features intended to save you money. http://UltraFill.Respironics.com Table of Contents - Attendees Look to Vendors for Answers at Medtrade Spring - Invacare’s Mixon on Temporary Medical Leave - American HomePatient to Restructure, Go Private - CBIC Requests More Round 1 Bid Info in Short Order - Cornerstone Medical Gets a Fragile New 'Customer' - Bill Addresses Medicare Inequity for Mastectomy Patients - Q&A: What the Patient Protection and Affordable Care Act Means to HME Suppliers - From HomeCareMag.com: News You Can Use For more industry news, features and highlights from our latest issue, please visit our Web site at www.homecaremag.com. - Headline News Attendees Look to Vendors for Answers at Medtrade Spring ATLANTA—They are the survivors. They are going to Medtrade Spring in search of new ideas and opportunities. They are looking to be proactive in the midst of industry turmoil. They want to re-connect with colleagues. They seek to understand—and, yes, to commiserate about—how their beloved industry is changing. When this group of battle-weary but stalwart attendees converge on Las Vegas for Medtrade Spring, May 11-13 at the Sands Expo and Convention Center, exhibitors promise they will be well rewarded for making the trip. “In today's changing industry, providers are having to find new and innovative ways to separate themselves from their competition while staying compliant with legislative changes,” said Bryan Sowards, CEO of Infopia USA. “Our goal at Medtrade Spring is to show how innovation in technology can help them achieve their goals while being mindful of compressed reimbursements.” “Attendees will be looking for new ideas and, most importantly, answers,” said Sowards. “Pricing will be an important factor, but providers are really looking for vendors that can help them navigate through the changing landscape and provide solutions for problems they face within their industry, not just products.” “When the industry is changing, it's not the time to sit back and allow yourself to be left behind,” he added. “Medtrade Spring allows for networking, learning and discovering solutions that can change the way providers do business for the better.” Christina Brown, Infopia's marketing and events director, said the company’s booth at the show will be transformed into the “Carnival of Innovation," presented by the HME Providers group membership program and featuring Infopia’s diabetes products. The booth also will feature games, activities, carnival performers (including a magician) and “the world's largest mind-reading rabbit.” Infopia USA is again the Diamond Sponsor of the Homecare Works! networking reception, set for Wednesday, May 12, at 3:30 p.m. on the show floor. “Medtrade affords us the opportunity to spend quality time with our customers and demonstrate our commitment to the home health care community,” said Maryellen Bizzack, director of marketing and communications, Philips Home Healthcare Solutions. The manufacturer’s “People focused. Healthcare simplified” slogan will be reflected in the booth theme at this year’s Expo: “If it’s a breakthrough in respiratory care, it is likely our innovation.” Philips Respironics will display new products in the areas of sleep management, oxygen therapy, noninvasive ventilation and respiratory drug delivery, including recent releases such as the BiPAP autoSV Advanced sleep system, the new EasyLife mask, the BiPAP AVAPS ventilator and the UltraFill home oxygen filling system. At Homecare by Moen, "Optimism is the key word," said Brad Crozier, senior product/brand manager. "We have started to see the economy turn around, and people in general are starting to feel better about their current situation and the future. Customers will be looking for what’s new, and [exhibitors] will be ready to show their new, innovative products coming to market." Moen will be introducing a new tub and shower seat, tool-free shower chair and suction balance-assist bar, Crozier said. Another Medtrade Spring exhibitor, HME business software developer Brightree, has presented at a series of state association meetings where Vice President of Marketing Mark Blount said he has seen “a lot of solidarity” in the industry, especially as it relates to a possible repeal of competitive bidding. “It sounds to me like the momentum is building,” he said. At Medtrade Spring, Brightree will unveil its latest release (No. 24), which integrates new functionality such as the ability to verify Medicare “same or similar” status for any patient and insurance eligibility for Medicaid and most commercial payers. The company has also announced plans to expand its core Brightree product to include fully integrated features for home infusion providers. Home infusion is an $11 billion market projected to grow to $16 billion by 2012, according to the company. “As HME/DME providers search for ways to recover from reimbursement cuts and oxygen caps, many owners see a great opportunity to diversify their business by expanding into the home infusion market,” said Dave Cormack, Brightree’s CEO. “Having a single, integrated software platform to manage a provider’s DME and infusion operations will make that transition as easy as possible.” Blount recommends attending Medtrade Spring with “an open mind and an empty notebook. “I believe it's dangerous to put your head in the sand no matter how bad you think things are,” said Blount. “Take in as much as you can, network with others, learn from the sessions and Expo floor,” he said. “On top of all that, the extra benefit you get is you come back home energized because you have realized all the good things going on in the market. It's not all bad.” Attendees at Medtrade Spring will be there because they desire not just to survive but to flourish, said Miriam Lieber of Lieber Consulting, Sherman Oaks, Calif. “They understand the need to diversify and get new ideas from their peers, from vendors and from the educational programs.” The show will provide an infusion of new ideas and opportunities, she said, and attendees will be viewing the products in the context of dealing with the challenges of reimbursement cuts and competitive bidding. “People will be visiting the show floor for more information on competitive bidding and how they will need to purchase differently, looking at which vendors' products will provide the return they need to deliver on a three-year contract,” said Lieber, adding that pricing will be a big consideration. “The buzz on the show floor will be about the new and changing environment,” Lieber predicted. Ironically, the hard economic times should translate into an even more attentive group at the spring show, she reasoned. “When you spend the money [to travel to the show] in this economy, you are very conscious of it, and you look to get more from it than in the past. It's an expense, but providers expect to get a return on the investment.” At Medtrade Spring, choose from more than 70 sessions in 12 tracks, including reimbursement, business operations and information technology. The conference will also offer several “Hot Topics” sessions on competitive bidding, HME retail and effective grassroots lobbying. In addition, the American Association for Homecare will present its informative “Washington Update” on Wednesday, May 12. For more information, see www.medtradespring.com. Check with any exhibitor for free passes to the Expo hall, and use Code HOME2000 for $50 off the Medtrade Spring conference fee, good until May 10. HomeCare is the official publication of Medtrade. While you’re at the show, stop by Booth 1233 for your FREE subscription. We’ll see you there! Invacare’s Mixon on Temporary Medical Leave ELYRIA, Ohio—Invacare Corp. announced this morning that A. Malachi Mixon, III, chairman and CEO, is taking a temporary medical leave. In the meantime, Gerald B. Blouch, president and COO, will be interim CEO. Blouch has been with the Company since May 1990 and has been Chief Operating Officer since December 1994. James C. Boland, Invacare’s lead director and a member of its board since 1998, will be interim chairman of the board of directors. “I have suffered a mild stroke, but fortunately, my condition is stable and my doctors have told me the prognosis for a full recovery is favorable,” Mixon said in a press statement. “I look forward to returning to Invacare soon to full duty. In the interim, I am pleased to have Gerry Blouch and Jim Boland assume responsibility for my day-to-day activities as CEO and Chairman of Invacare.” On behalf of the board, Boland commented, “In the interests of allowing Mal to focus on a speedy recovery, we are implementing a succession plan that we have had in place for some time. Gerry has the entire board’s complete support and has full authority to act as CEO during this time. We have every confidence that Invacare’s outstanding tenured management team will continue operations seamlessly.” Invacare is the country’s largest manufacturer of home medical equipment. The company has 5,900 associates and markets its products in approximately 80 countries around the world. American HomePatient to Restructure, Go Private BRENTWOOD, Tenn.—In a move to avoid bankruptcy, American HomePatient announced last week that it would go private following a restructuring of its debt. Under an agreement with its lenders, AHP, which operates in 33 states, would reincorporate in Nevada. Then Highland Capital Management, which tried to buy the company in 2006, will offer to buy AHP’s outstanding stock for 67 cents a share, according to a press release. Dallas-based Highland Capital currently owns 48 percent of the giant provider’s stock.
“We are pleased to have an agreement that provides fair value to our
stockholders, extends our relationship with our debt holders, and allows
American HomePatient and its employees to continue to focus on providing
critical services to our customers,” Joseph F. Furlong, AHP president
and CEO, said in the April 28 release.
But AHP defaulted on a $226 million promissory note when it missed its
Aug. 1, 2009, repayment date. Since then, the company has been operating
under a series of short-term forbearance agreements with NexBank SSB, a
Highland Capital affiliate, in which its lenders agreed not to take any
action against the company while negotiating a resolution. The parties
had been working under the 10th such agreement, which was due to expire
May 16.
CBIC Requests More Round 1 Bid Info in Short Order BALTIMORE—The Competitive Bidding Implementation Contractor appeared to step up requests last week for more information from home medical equipment providers who submitted bids for Round 1 of the DMEPOS competitive bidding project. Waterloo, Iowa-based VGM Group and the Texas Alliance for Home Care Services, as well as individual providers, reported that the CBIC, via email and hard-copy letters to bidders, was asking for more data on issues ranging from mail-order diabetic supplies, oxygen transfilling and hospital beds to state licenses. “They are continuing to seek out information,” said Alan Morris, regulatory analyst for VGM. “They are going category by category. We may see more to come in the next few weeks, and then they should be done with the process and ready to move forward to calculate the composite and pivotal bids.” CMS is expected to announce pricing for Round 1 in June, followed by bid winners in September.
Barry Johnson, CRT, president of Texas Medical in Duncanville, Texas,
and president of TAHCS, said he had fielded numerous phone calls from
the association’s members asking about the CBIC requests. On Tuesday,
he, too, received an email from the CBIC asking for proof of licensure
to provide hospital beds in Dallas.
In an article April 26, HomeCare Monday incorrectly attributed some information to the CBIC rather than to the VGM Group. For a correct version of "CMS Begins Round 1 Bid Verification," see www.homecaremag.com. Cornerstone Medical Gets a Fragile New 'Customer' ATLANTA—HME providers supply life-sustaining equipment to many diverse patients, but a call last week to Cornerstone Medical was unusual by any standard. Atlanta's “Home Oxygen Specialists” answered an urgent call Wednesday requesting oxygen equipment for a four-week-old baby orangutan at Zoo Atlanta. “The customer service rep took the call and put them on hold to ask me, 'What do you think of this?'” said Andy Simmons Jr., Cornerstone’s vice president of field operations. “It's not your typical call.” Turns out the referral came from one of the zoo employees whose mother is a Cornerstone Medical patient. When Miri, an 18-year-old Bornean orangutan, gave birth at the city’s zoo on March 30, the baby was small and not as active and alert as expected. When there had been no improvement after two days, animal management and veterinary teams decided to remove the baby from his mother to hand-rear the infant, which involves constant monitoring and round-the-clock care. About half the normal size for an infant orangutan, the fragile animal is being protected from possible infections and fed through a tube to make sure he gets the nutrition he needs. A pediatric pulmonologist and cardiologist from nearby
Children's Healthcare of Atlanta are consulting in treating the baby
orangutan.
Zoo Atlanta staff said once the new baby grows strong enough, he would
be re-introduced to his orangutan family.
Do you plan to continue in the HME business? To vote in HomeCare's monthly Web poll, visit www.HomeCareMag.com. Bill Addresses Medicare Inequity for Mastectomy Patients WASHINGTON—With the aim of eliminating an inequity in Medicare coverage and providing another option to women who have undergone mastectomies for breast cancer, Sen. Blanche Lincoln, D-Ark., has introduced legislation calling for government coverage of custom-fabricated breast prostheses. S. 3255, the Custom Fabricated Breast Prosthetics Act of 2010, would expressly provide coverage under Medicare for custom-fabricated breast prostheses. The latter allows a lower-cost alternative to reconstructive surgery; however, Medicare currently covers only non-custom fabricated silicone or foam forms. “As the most common cancer among women, breast cancer touches the lives of millions,” Lincoln said. “The disease can be devastating both physically and psychologically, and for those who undergo a mastectomy, the impact is even greater … It is so important for breast cancer survivors to have access to affordable and viable options to ensure their best recovery possible.” Lincoln noted that breasts remain the only body part whose custom-fabricated prosthetic replacement is not reimbursed by Medicare. That inequity deprives patients of a “valid, non-surgical alternative following a mastectomy” and pushes more women to the additionally risky, more expensive reconstructive surgery, experts say. That gap in Medicare coverage is in spite of what many have called the “clear intent” of the Women’s Health and Cancer Rights Act of 1998, which mandated that private insurers and group health plans provide coverage for all stages of breast surgery and reconstruction for women undergoing medically necessary mastectomies. “Under this new legislation, women and men will have a non-surgical option for breast restoration,” said Susan Cassidy, CEO of ContourMed, a Little Rock, Ark.-based manufacturer of custom-fabricated breast prostheses. She added that if the bill passes, it would provide “a medically necessary treatment option for thousands of women in Arkansas and millions of women across the nation.” Rhonda Turner, president of the American Association of Breast Care Professionals, applauded Lincoln’s bill, which is cosponsored by Sen. Olympia Snowe, R-Maine. “The Custom Fabricated Breast Prosthetic Act of 2010 addresses a baffling and illogical inequity in the provision of breast care and post-mastectomy coverage,” she said. “Simply put, a mastectomy is an amputation. And the replacement of body parts—both external and internal—requires custom treatment. However, when replacing an amputated breast, Medicare has been denying women this medically necessary treatment—custom breast forms.” Twenty-six-year cancer survivor Becky Caruthers of Arkansas also supports the bill. A bilateral breast cancer patient, she said a custom breast “is a must” for her because two surgeries resulted in a difference of anatomy. She tried an off-the shelf model, which proved to be too heavy, too hot and did not contour with her chest wall, she said. After four years, she was introduced to a custom breast form from ContourMed. “That changed my life,” she said. “It made me feel whole again.” The new form, she said, “took away the emotional struggle I was having and replaced it with the ability for me to swim and play with my child and have a life once again.” Caruthers is such a champion of the custom fabricated prostheses that not long after wearing the new breast form, she went to work for ContourMed. For the text of S. 3255, see thomas.loc.gov. Q&A: What the Patient Protection and Affordable Care Act Means to HME Suppliers AMARILLO, Texas—The Senate health reform bill, H.R. 3590, entitled the “Patient Protection and Affordable Care Act” (PPACA), was passed by the U.S. Senate on Dec. 24, 2009. The House of Representatives passed the Senate bill on March 22, 2010, and President Obama signed it into law on March 23. The PPACA, as written, will make things harder on HME suppliers by expanding the competitive bidding program, imposing a fee on device manufacturers and tightening reimbursement provisions, according to health care attorney Jeff Baird. Here’s Baird’s rundown on the new law. Question: Does the PPACA affect Medicare reimbursement for power wheelchairs? Answer: Yes. Sec. 3136 of the PPACA is entitled “Revision of payment for power driven wheelchairs.” This section provides that the purchase option will be available only to complex rehabilitation power wheelchairs. The purchase option will no longer be available to other power wheelchairs. Also, the rental payment amounts will change from 10 percent of the purchase price for the first three months and 7.5 percent for the remaining rental months, to 15 percent for the first three months and 6 percent for the remaining rental months. Question: I understand that the health reform act affects CPI-U increases. Is this correct? Answer: Yes. Sec. 3401 of the PPACA (“Productivity Improvements”) provides that, beginning with 2011, the CPI-U update will be reduced by a “productivity adjustment,” which may result in no CPI-U update for the year or payment rates for a year that are lower than the payment rates for the preceding year. The definition of “productivity adjustment” is a mouthful. It is defined as “the 10-year moving average of changes in annual economy-wide private nonfarm business multi-factor productivity (as projected by the Secretary for the 10-year period ending with the applicable fiscal year, year, cost reporting period, or other annual period).” Note that the Bureau of Labor Statistics currently maintains data on private nonfarm business multifactor productivity. Question: I have heard that the health reform act talks about provider/supplier screening and other enrollment requirements for Medicare, Medicaid and CHIP. Is this correct? Answer: Yes. Sec. 6401 contains a number of requirements that affect HME suppliers. Specifically: • Provider/Supplier Screening. Providers and suppliers enrolling or re-enrolling in Medicare, Medicaid or CHIP will be subject to screening measures. The Department of Health and Human Services is required, within six months and in consultation with the Office of Inspector General, to establish procedures for screening providers and suppliers. HHS is required to determine the level of screening
according to the risk of fraud, waste and abuse with respect to each
category of provider or supplier. All providers and suppliers will be
subject to licensure checks and, if HHS so determines, additional
screening measures such as criminal background checks, fingerprinting,
database checks and unscheduled and unannounced site visits. In short,
it will be more difficult for a new player to come into the industry and
to successfully re-enroll. The owner of the HME company needs to be
squeaky clean.
From HomeCareMag.com: News You Can Use Having trouble keeping up? To catch up on the latest headlines, visit www.HomeCareMag.com or click below: 2009 HME Deal Total Up, but Market Challenges Discourage Buyers
New
Take on Familiar Gear
To revisit this news anytime during the week, check our Web site at www.HomeCareMag.com. We welcome your comments. Drop a line to HomeCare Editor-in-Chief Gail Walker at gwalker@homecaremag.com. ADVERTISEMENT |
||
HomeCare provides its subscribers with timely legislative, regulatory and business news; in-depth analyses of various market segments; features on emerging issues and trends; practical how-to advice on business operations; best-practices profiles; and a constant stream of new product information. Subscribe to HomeCare magazine. | ||
| ||
|
About this Newsletter You are subscribed to this newsletter as #email# To unsubscribe from this newsletter go to: Unsubscribe To subscribe to this newsletter, go to: Subscribe To visit HomeCare's Web site click here For information on advertising in this newsletter, please contact Kent Peterson, National Sales Manager/Western Region Sales at kpeterson@homecaremag.com, or John McNamara, Regional Sales Manager/Eastern Region Sales at jmcnamara@homecaremag.com. |
||
|
|
||
|
To get this newsletter in a different format (Text or HTML),
or to change your e-mail address, please visit your profile
page to change your delivery preferences.
For questions concerning delivery of this newsletter, please contact our
Customer Service Department at: Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2010, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media. |