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financial&insurance
meetings extra
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| In the November 11, 2009 issue |
By Alison
Hall
What problem, you ask? The average agent is 52 years old. And
the insurance and financial services industry does not have enough new
advisers learning the profession to replace those who will be leaving.
Where do incentive conferences come in? According to a new study from
LIMRA, it’s newer and younger agents who are most motivated by
incentive contests. Hook ’em, and you’ve got ’em. See
the stats …
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It’s standard procurement practice, but not so common in
meeting departments as it ought to be: Supplier relationship management,
or SRM, means positioning your suppliers as long-term business partners.
Getting the most from those partnerships requires work in two key areas:
communication and measurement. Read how meetings executives at several
companies—including insurance giant ING—have set up their supplier
relationships to reap the most benefit.
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The desire for transparency is popping up everywhere, says
green-issues blogger Kim Boriin, who is also vice president, education,
for Financial & Insurance Conference Planners. Did you know there’s a
phone application that allows you to scan the product code of an item in
a store and read its environmental impact in comparison to its
competitors so that you can make an informed purchase? Boriin advocates
responsible purchases when it comes to meetings, too, and his current
blog is all about catering, the third-largest component of a meeting’s
carbon footprint.
Vote with your fork, says Boriin, by putting a requirement for local
sourcing right in your RFP. “Many culinary teams are taking pride in
their locally sourced seasonal cuisine—and your guests will, too,”
says Boriin. Get inspired
…
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The Lynette Owens & Associates Insurance Advisory Council is
still going strong, marking its 17th year of meeting to discuss
financial industry issues as they relate to incentive programs—and to
hear news of the meeting properties in the portfolio of Lynette Owens &
Associates, a hotel marketing firm. Council members are senior
executives in insurance and financial services companies. Top of mind
this year was reinforcement of incentive conference attendance as the
primary way for corporate leadership to build relationships with top
producers, and to hear what’s on their minds. Read
more and see a photo of the group …
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From the editors of 
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| Financial & Insurance Meetings
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