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   A Penton Media Property March 19, 2009 Volume 5, Number 3
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TABLE OF CONTENTS
Massachusetts Finalizes Drug and Device Marketing Code
AAOS Pulls Big Numbers in Las Vegas
Cost-Cutting Tips for Medical Meeting Planners
Regulatory Updates at Pharma Forum
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Regulatory Updates
Massachusetts Finalizes Drug and Device Marketing Code
By Tamar Hosansky
By a vote of 10 to 0, the Massachusetts Public Health Council adopted the Pharmaceutical and Medical Device Manufacturer Code of Conduct on March 11. The regulations, which are the toughest pharmaceutical marketing rules in the country, have far-reaching ramifications for healthcare meetings.

The code, which will take effect on July 1, 2009, regulates interactions between drug and device companies and healthcare practitioners, placing restrictions on meeting venues, gifts, meals, and entertainment.

The controversial regulations have generated tremendous concern in the hospitality and medical meetings industry--although there is some good news in the final version. Read more and add your comments and questions.

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Medical Meeting Management
AAOS Pulls Big Numbers in Las Vegas
By Dave Kovaleski
The recession has not been kind to the meetings industry, particularly in Las Vegas, but there are some bright spots. Take the American Academy of Orthopaedic Surgeons, which held one of its best-attended meetings ever in Las Vegas last month.

While the final numbers aren’t in yet, AAOS brought more than 32,000 attendees to its annual meeting at the Sands Expo Center, February 25–28. That’s up slightly from the approximately 31,000 that AAOS drew last year to San Francisco. “San Francisco is always our strongest site, so if we’re up from San Francisco, that’s excellent,” says Karen Hackett, chief executive officer at the Rosemont, Ill.–based association.

Given the state of the economy and more restrictive Pharmaceutical Research and Manufacturers of America (PhRMA) rules on trade show giveaways, was Hackett surprised? Read more about AAOS's meeting in Las Vegas.

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LAST CHANCE TO REGISTER!
5th Annual Pharmaceutical Meeting Management Forum
March 29 - 31, 2009 * Baltimore, MD
Navigate Effectively through a Volatile Economy and a Fast-Changing Regulatory Environment
*Click Here for a copy of the full conference agenda.
Call 800-817-8601 or visit www.pharmameetingplanners.com

Cost-Cutting Tips for Medical Meeting Planners
Today’s slow economy is putting constraints on medical associations and societies. To offset possible losses in revenue due to flagging sponsorships, fewer exhibitors, or decreased attendance, planners are looking at ways to rein in costs without affecting the quality of the educational experience.

Jeffrey D. Melin, MEd, CMP, director of education for the American Epilepsy Society, West Hartford, Conn., offers some ideas on ways to stretch meetings budgets by cutting back costs or creating new revenue streams, compiled from an assortment of medical meeting planners. Check out the tips and add your own.

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Pharma Alert
Regulatory Updates at Pharma Forum
Find out how the new Massachusetts pharmaceutical marketing regulations and other pending state and federal laws will affect the life sciences meetings sector, and what meeting professionals should do in response at the Fifth Annual Pharmaceutical Meeting Management Forum.

The forum will also address compliance strategies for the revised AdvaMed and PhRMA codes, and provide a comprehensive update of international regulatory developments.

Organized by Medical Meetings magazine and the Center for Business Intelligence, the forum will be held March 29-31 at the Baltimore Convention Center. Check out the complete program at the Pharmaceutical Meeting Management Forum Web site.

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