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| Meetingsnettech extra
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| In the November 12, 2009 issue |
By Sue
Hatch
When Cisco Systems moved its huge annual sales conference
online for the first time this fall, it needed to do something dramatic
to get its highly competitive and overwhelmingly male field force to log
on and participate. The solution was an intricate alternate-reality game
called The Threshold, a complex corporate-espionage mystery woven into
the virtual conference.
Here’s
the story of the engagement strategy for Cisco’s Global Sales
Experience, plus a video from JUXT Interactive, the Cisco partner
that developed the game, on the making of the videos that established
the whodunit’s story line and presented clues to participants. In the
end, about 70 percent of the virtual conference’s 19,000 global
attendees worked to solve the crime.
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By Ken Molay,
The Webinar
Blog, and owner, Webinar
Success
“What’s a good source to compare the various
webconferencing applications before choosing one?” This is a question
I have addressed in the past, but it’s worth talking about again.
It’s one of the most repeated queries I get. The short answer is that
I don’t know of any trusted, all-in-one source for comparing
webconferencing applications on an equal basis. The closest you’ll get
is … Read
the story.
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By Sue
Hatch
For those interested in the ways tech innovations can bring
interaction and dialogue into the meeting environment, a new blog called
Interactive Meeting Technology casts a wide net over the subject, with
postings from a European-based blogger with a background in networking
technology.
Recent musings have covered the mass collaboration possible through
Google Wave, what meeting professionals can learn from “flash mobs,”
the return on investment of virtual events, and
more …
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By Jim
Spellos, CMP
It’s that crystal ball time of the year again. Even with
all the changes seen recently in mobile and social-networking
technologies, 2010 may yet be a defining year for how we communicate
with one another. Game-changing hardware, operating systems, and other
innovations are on the horizon. Here
are six to keep an eye on in the coming year.
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From the editors of
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