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   A Penton Media Property May 1, 2008 Volume 4, Number 5
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TABLE OF CONTENTS
Event Industry Leaders to Convene Air Travel Summit
New On-The-Go Webinar Series From PCMA
ALA to Return to New Orleans
Speak Loudly and With an Accent
A New Kind of Convention Center
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Up First
Event Industry Leaders to Convene Air Travel Summit
By Dave Kovaleski
A summit to discuss what has been called “the greatest single strategic threat to the stability of the exhibitions and events industry”—the U.S. air transportation system—is being developed by travel and events industry leaders.

The Travel Industry Association and the International Association of Exhibitions and Events are partnering to develop a conference to talk about ways to fix the broken air travel system for event organizers and attendees. The specifics of the summit--including date, location, and who will attend--have not been hammered out, but it will likely be in June in Washington, D.C., says Steven Hacker, president and chief executive officer at IAEE.

“Events depend entirely upon a functioning, convenient, safe air transportation system,” says Hacker. “If people conclude that they cannot get to events because of the inconsistency and inconvenience of air travel, and if people conclude that the air transportation system is not safe, events are going to be imperiled seriously.”

Read more about the summit.

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Solutions
New On-The-Go Webinar Series From PCMA
The Professional Convention Management Association has introduced a new series of webinars targeted to busy meeting professionals. PCMA’s “On-the-Go” Webinar Series is a collection of 30-minute online educational offerings in three broad categories: legal, technology, and general information.

The sessions are designed to provide relevant information in a condensed and convenient format, PCMA officials say. Each session consists of a 30-minute lecture led by a topic expert, and a 15-minute question-and-answer period. There are eight webinars scheduled for 2008, including four legal sessions led by Tyra Hilliard, Esq.; two “info” session led by Nancy Wilson, CMP, principal, Meeting Strategies Worldwide, Portland, Ore.; and two technology sessions led by James Spellos, president, Meeting U, a meetings technology company.

Read more about the schedule and topics discussed in the webinar series.

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Sites and Venues
ALA to Return to New Orleans
The first association to hold a major convention in New Orleans after Hurricane Katrina, the American Library Association, will return to the city for annual meeting in 2011 and 2018.

"When ALA went to New Orleans in 2006, people thought we were crazy," said ALA Executive Director Keith Michael Fiels in a press release. "The coming of the librarians ended up being one of the biggest national news stories of the year. We're really looking forward to returning to one of America's most wonderful and exotic cities."

In June 2006, nearly 17,000 librarians attended the ALA convention, the first city-wide meeting held in New Orleans after Hurricane Katrina. The meeting helped encourage other groups to host conventions there, according to the New Orleans Metropolitan Convention and Visitors Bureau. "We are grateful for ALA's commitment to New Orleans and we know that their trust and confidence in us will be rewarded, as it was in 2006," said Nikki Nicholson, vice president of sales at the bureau.

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Perspectives
Speak Loudly and With an Accent
By Dale Irvin
If you're considering having a meeting in Europe, this column contains valuable tips. For instance, did you know that people in Europe speak a totally different language than we do? In fact, they speak many different languages. I speak neither Italian nor Greek, but I was able to travel through these two European destinations by communicating like a typical American. I simply spoke louder and with an accent. Here, then, is what I learned on my latest travels.

It is often said that Rome was not built in a day and when you visit the Eternal City, you quickly realize what is meant by that phrase. Rome was not built in a day because nobody moves that fast over there. I take that back. The traffic moves very fast. Uncomfortably fast, considering that they have no lane markers, few rules, and a million motor scooters roaming all over the roads at top speed.

Read more about the humorous adventures abroad of Dale Irvin, a columnist for AM's sister magazine, Financial and Insurance Meetings.

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A New Kind of Convention Center
By Sue Pelletier
Are we ready for virtual meetings? Dan Parks, president and creative director of Corporate Planners Unlimited, Inc., is betting that we are. In fact, Parks, along with cohort in creation Gloria Nelson, CSEP, chief experience officer with Gloria Nelson Event Design, LLC, spent the past six months and who-knows-how-many dollars and person-hours of work putting together Virtualis, a sleek, state-of-the-art convention and experiential learning center in the virtual world called Second Life.

I attended the grand opening last week, and I have to admit that, despite some frustration with technical difficulties on my end, it was pretty cool. The speaker lineup was not dissimilar to what you’d see at any Meeting Professionals International or Professional Convention Management Association meeting, including luminaries like business author Joe Pine (who, with his co-author Jim Gilmore, in fact did headline at PCMA this year); futurist and innovation expert Jim Carroll; meeting industry conference staples such as adult learning specialist and meetings consultant Joan Eisenstodt; and industry legal guru John Foster, Esq. There even were evening receptions with virtual bands and pyrotechnic displays. I only made it to one concert, but I can only wish the bands were that good at real-world receptions I’ve been to.

While not everyone is going to want to put in the time it takes to get oriented and learn how to get around in Second Life (Parks says he has it down to a 10-minute learning pod, handily located on the convention center’s rooftop), if you currently are doing webinars or other Web-based meetings, I’d give Second Life a shot. It’s infinitely more engaging than your usual Web-Ex meeting (c’mon, admit it, you're multitasking during those webinars. We all are). The speakers I met at Virtualis were all really excited about the format, and Parks says they’re all more than willing to make a return engagement.

The cost of hosting a meeting in Virtualis is minimal—Parks says he’s doing this for love, not money--and who knows, it might just be a way to engage your attendees in a whole new way. You may only get 20 people to show up, but if they’re anything like me, they’ll be intrigued. And intrigued is good.

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