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February 25, 2011
Content + Community
In this Issue:
Editing "The Social Network" in Final Cut Pro with Angus Wall and Kirk Baxter
Three myths of marketing for creative content producers
Brickyard VFX scores an Ace for Titleist's "Leadership 2011" campaign
Mi utilizes Craft Director Studio to create realistic trailer for "NASCAR The Game 2011"

Featured Story

Editing "The Social Network" in Final Cut Pro with Angus Wall and Kirk Baxter

By Franklin McMahon
Angus Wall and Kirk Baxter have collaborated with director David Fincher several times before on movies such as “The Curious Case of Benjamin Button” and “Zodiac,” but it’s a safe bet neither has seen such momentum and critic/audience praise as the work they did on editing “The Social Network.” The film has been nominated for an Oscar for editing, and both are happy to have contributed to creating a quite remarkable film.

Bonus: Listen to Franklin McMahon interview Angus Wall and Kirk Baxter on our downloadable podcast.

Expertise

Three myths of marketing for creative content producers

By Franklin McMahon
Producers and directors; content creators; everyone who makes movies, music, design, art and writing — they all have to do marketing at some point. The marketing landscape is changing weekly, so it’s hard enough keeping up with new ways to market as well as marketing itself. Advice that was great a year ago may not fit today. Here are a few myths worth discussing.

In Action

Brickyard VFX scores an Ace for Titleist's "Leadership 2011" campaign

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently completed work on its third consecutive Titleist campaign via Arnold Worldwide. The "Leadership 2011" campaign includes nine spots, which are all currently airing to coincide with the PGA and LPGA tours. Brickyard provided visual effects, finishing and beauty work for the campaign.

Mi utilizes Craft Director Studio to create realistic trailer for "NASCAR The Game 2011"

The promotional video game trailer may indeed be the most important aspect of a video game package. Created to link potential players to the overall story line, cinematics and features of a game, the trailer itself serves as the first impression. Combined with both Autodesk 3ds Max and Autodesk Maya, Mi utilized the CDS 4-Wheel Extended tool in Autonomous mode to simulate the dozens of race cars running in formation at approximately 190 mph over the one-mile Dover NASCAR track.
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News
Blackmagic Design offers free DaVinci Resolve for Mac workshops in Boston, MA

3D Film Factory films “Super Dentist” in 3-D


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Job Board
Senior animator – Danger Close, Los Angeles

Senior designer – Insomniac Games, CA

Senior artist - FX – Disney Interactive Media Group, Salt Lake City, UT


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