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October 26, 2005  |   A PRIMEDIA Property  |     

Table Of Contents
Rockin' SFX
Canary In A Goldmine: Philly Production Music Company Scores Big
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Rockin' SFX
I was driving down to our local pumpkin patch on a recent Sunday with my wife and kids, trying to get in the Halloween spirit by listening to a new CD of songs from the late '50s and early '60s about monsters and ghouls. Who knew there were 28 songs from the early rock era about Frankenstein, The Mummy, Dracula, and so on, each more formulaic and insipid than the next? Really bad stuff, I'm afraid. But there at the end of the disc was the granddaddy of them all, "Monster Mash" by Bobby "Boris" Pickett and the Crypt-Kickers—a number one hit (or "a graveyard smash," if you prefer) in the fall of 1962. Hearing it loud in the car, I was struck by the creative use of sound effects—no doubt plucked from one of the several albums of scary FX on the market back then—and then got to thinkin' about other pop songs that have incorporated SFX. more>>


Inside Info

Canary In A Goldmine: Philly Production Music Company Scores Big
Andy Mark has always been prolific. The jingle house he started in 1972, Philadelphia Music Works (PMW), produced more than 10,000 jingles for local, regional, and national radio and TV clients. Eight years later, he founded the Canary Production Music Library to expand his client base and get into some new areas of music writing and production. Then, in 1990, he started the Broadcast Results Group (BRg) "to produce and barter production music libraries to radio stations." It retooled its catalog to become the Canary Collection, and enjoyed considerable success with it nationwide. Ten years ago, both PMW and BRg were bought by Premiere Radio Networks (a division of giant Clear Channel) and fused into a single entity known as BRg Music Works, with Mark as its president. Today, the buy-out Canary Collection can be found in more than 2,500 radio stations across the United States, as well as numerous TV stations, corporations, and educational institutions. I caught up with Mark on a recent afternoon to chat about the library biz and his very successful company, which is based in Wayne, Pa., outside of Philadelphia. more>>

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Millimeter's Music/SFX Libraries can help you find the music and sound effects companies you're looking for. Click here to begin your search!


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