Bill Quinn of Doppler Studios describes the Atlanta market as active. "Though it's not what it once was in terms of sheer volume," he says, "because I think there are probably fewer national broadcast-oriented accounts at the ad agencies here. Back in the 1980s, there were a few agencies that gathered some national accounts and it seemed as though Atlanta's star was rising in the sky. But then some of those agencies fell on hard times and shrank down and so those national accounts went elsewhere. There [is] still a number of large accounts here, but the complaint is always, 'Look at the companies that are headquartered here, like Delta, Coca-Cola, UPS, Georgia Pacific, Home Depot—why do they go somewhere else to do their major ad work?' I don't have an answer for you, because we do have strong agencies still and we certainly have the studios for the production. What we do have here is lots of regional and local work—there's a very active advertising community here." To read the rest of this article, click here.

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