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| A Primedia Property | |
| February 23, 2005 | |
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Table of Contents SFX History 2: Radio Days Time to Join the PMA! Creating Production Music in the 615 Board Sounds Search Millimeter's Library What's New SFX History 2: Radio Days I know what you're thinking: "Gee, gramps, do we really have to hear more about the olden days? I mean, c'mon, I'm hella busy and there are a few songs I just put into shuffle mode on my iPod that would be a lot more entertaining than this." Well that's just too bad. This stuff is important. It's about the roots of our industry! So quit yer complaining, take a tablespoon of codliver oil to make you feel better, and dive in as we continue our whirlwind history of SFX. These days, about the only place you hear live, old-time radio sound effects is on Garrison Keillor's wonderful weekly slice of Americana, A Prairie Home Companion. Of course they're going for the slightly goofy retro quality that a table of crude FX devices provides. But in the early days of radio, when serious dramas and spooky playlets and absurd comedies were enthralling millions of listeners who sat rapt by their radios every night, SFX were a mighty big deal. To read the rest of this article, click here. ADVERTISEMENT From the vaults at Sony Pictures Entertainment - the Sony Pictures Sound Effects Series. First time available: five CDs containing over 1,200 high-quality sound effects. This extensive collection provides everything you need to add professionally-produced sound design to your film or video. Only $399. Visit mediasoftware.sonypictures.com/promo to learn more. Inside Info Time to Join the PMA! Sometimes in business it feels good just to know that you're not alone. It's comforting to learn that other people are facing the same challenges and hardships you are, and they share similar goals and common interests. Nearly every profession has some sort of group that is dedicated to working on issues unique to that profession, and production music composers are no exception. Over the past few years, the Production Music Association (PMA) has evolved into an important mouthpiece and information source for this vital niche of the music industry. Yet there are still hundreds, perhaps thousands, of companies and composers who are unaware of the organization and the work it does. To read the rest of this article, click here. Creating Production Music in the 615 Why does Randy Wachtler, head of Nashville's 615 Music Library, stay one of the most competitive businesses in the world? The answer, of course, is that he loves music and recording, and he's managed to make a living from it his entire professional life. After playing in bands during high school, he studied music at the University of South Florida and Hillsboro Community College in Tampa Bay, but then got even more serious when he went through the acclaimed recording and music industry management program at Middle Tennessee State in Murfreesboro. After school he settled in the Nashville area and, in 1984, started 615 Music as a custom music house. "I really like Nashville," Wachtler says. "So much of the music here still seems to center around good melodies and real instruments. Samplers are great and synthesizers are great, and we use them, of course, but there's still magic that happens between musicians in the studio, and that's part of what keeps me going and inspires me the most." To read the rest of this article, click here. ADVERTISEMENT 
Cheeze Whizteria Symptom: A strong belief that library music sounds canned and cheesy. Cause: Prolonged exposure to heavily discounted music libraries. Remedy: Administer SmartSound Music immediately to create positive experiences with library music. Discomfort will subside as dosage is increased. Contact SmartSound for over 1000 cures to any "Cheesy Music" illness. (800) 454-1900 or Visit www.smartsound.com Case Study Board Sounds By Michael Goldman In sound designer Marshall Grupp's experience, few:30 commercials depend as heavily on Foley effects as a new Adidas spot dubbed "Improvisation." The commercial features Detroit Pistons' basketball star Chauncey Billups doing battle with a wooden basketball court that literally comes alive and attempts to stop him from getting to the basket. Individual boards on the court become animated in living CG, courtesy of Digital Domain, but agency TBWA/Chiat/Day, San Francisco, had specific requirements about the sounds those boards should make as they crack, curl up, and go after Billups. To read the rest of this article, click here ADVERTISEMENT  When overnight shipping can't get it there in time, choose Q-Disc from CSS Music to download entire royalty-free CD Volumes. From Download to Your CD-R in 30 minutes. No expensive overnight shipping or sales tax. Single track downloads also available. For more information call 800-468-6874 or visit www.cssmusic.com Music Library & Sound Effects Database Search Millimeter's Library Millimeter's Music/SFX Libraries can help you find the music and sound effect companies you're looking for. Click here to begin your search! ADVERTISEMENT Visit Our Online Classifieds Today Looking for a job? Have some equipment to sell or something you want to buy? Check out the latest postings for production and postproduction on Millimeter's online classifieds. Click here to see what's available. When you're ready to place an ad in either the Classified or Marketplace section of Millimeter, please give our new Classified & Marketplace Sales Associate Philip Boyok a call at (800) 544-5530. Email him at pboyok@primediabusiness.com or mmclass@primediabusiness.com. Next Issue Our "History of SFX" series continues with King Kong's roar and more. Questions? Comments? Email me at blair@blairjackson.com. |
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