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  A Penton Property   January 14, 2009 SUBSCRIBE   : UNSUBSCRIBE   : PREFERENCES

Table Of Contents
Portal Now Live
Sennheiser Chrome Customized Mics
The 5-Minute NAMM Tour
Saturday, January 17
Get Your Two Cents In!
Get Your NAMM On!
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Portal Now Live
Welcome to EM, Mix and Remix magazines' Winter NAMM exclusive site. We've packed in all of our trade show coverage in one easy-to-find spot. So for those of you who can't get to Anaheim, Calif., for the show, check out emusician.com/ms/namm!
New Products
Sennheiser Chrome Customized Mics
Sennheiser is expanding its offerings of microphone customization with the launch of chrome and chrome-color mic personalization options. Chrome-mic personalization involves the application of a chroming process to the capsule and microphone housing, and may be applied to both wireless and wired microphones. For those wishing to make a more personal statement, Sennheiser is also offering chrome-color mic personalization, giving users the option to select the color of their choice, including specialized color options. Both of these processes may be applied to the capsule and mic housing of both wireless and wired microphones. A six-month warranty on the color chrome process does not negate the standard Sennheiser product warranty. MSRP is $899 for standard chrome and $999 for special chrome colors, and can be applied to most Sennheiser mics. Booth #6579
www.sennheiserusa.com

Sound Devices CL-8 Shipping
Sound Devices' CL-8 Controller, a mixing control surface companion to the company’s new 788T digital 8-track recorder, is now shipping. In addition, the 788T has been upgraded to 12 recording tracks for all 788T users with the latest firmware. The CL-8 features eight large, rotary faders to control the eight inputs of the 788T. It offers command over numerous input settings, including highpass filter, limiter and polarity. When used with the CL-8, the original 788T input controls function as input trims and the CL-8 provides fader control. The CL-8 is able to manage the 788T’s built-in slate mic. For rapid setups in the field, the CL-8 allows users to quickly assign inputs to the main left and right record tracks. The CL-8 is connected to the recorder over a USB connection and it includes a USB keyboard pass-through port. www.sounddevices.com

Bricastic Designs Model 7, Model 10
From Bricasti Design comes the M7 stereo reverb processor and Model 10 remote console. The Model 7 features a new reverb algorithm, True Stereo Reverb Process, which creates true acoustic spaces. The M7 includes more than 100 powerful, unique reverb presets, including halls, plates, rooms, chambers and ambient spaces. The user interface offers a total of 15 parametric program parameters and 50 user registers; four front panel "Favorites" enable quick saves and A/B comparisons. The Model 10 is a dedicated hardware remote controller for use with the M7. Currently under development and scheduled for official release in spring 2009, the Model 7's Version 2 software includes the company's second reverb algorithm. The EPROM upgrade will be free-of-change. Booth #6953, Hall A
www.bricasti.com

Solid State Logic Matrix
Solid State Logic's Matrix studio integration console is a SuperAnalogue™ 16-channel, 40-input mixing console with in-built signal router and multilayer digital workstation control. Matrix comprises the 16-channel console with dual-summing Inputs, aux sends and additional returns; 16+1 fader, four-layer DAW controller using Ethernet connection; integrated, recallable, software-controlled 32x16x16 analog routing matrix; powerful monitoring with independent main and mini monitor outputs, artist monitor output with independent EQ and source selection, three external monitor inputs with source summing and front panel iJack input; and a Mac- and Windows-compatible application that provides platform-independent project management and routing control. Matrix is available through selected SSL resellers with a MSRP of $25,995. Booth #6907, Hall A
www.solid-state-logic.com

Videos!
The 5-Minute NAMM Tour
Experience NAMM in this brief video excursion. You'll see gear on display, celebrity sightings, music on the show floor, NAMM at night, and more. Watch now

Muse Research Receptor 2
Bryan Lanser intros the next generation Receptor 2 products from Muse Research Watch now

Joe Lamond on the State of NAMM 2009
NAMM President/CEO Joe Lamond offers a frank talk about the health of the music retail business and the 2009 Winter NAMM Show. Watch now

Steinberg CC121 Advanced Intergration Controller
Greg Ondo demos the CC121, Steinberg's new desktop controller for DAWs. Watch now

Steinberg MR816 X and MR816 CSX FireWire Interfaces
Product specialist Greg Ondo shows the features of Steinberg latest FireWire interfaces. Watch now

Events
Saturday, January 17
8-9 a.m.: 25 Ideas to Improve Your Business—Now!
Hilton Anaheim Hotel, Pacific Ballrooms

10:30-11 a.m.: This Old Web Site: Why Your Site Needs a Makeover!
Idea Center, Hall B Booth 5501

11-11:30 a.m.: You Can Profit From Home School Programs
Idea Center, Hall B Booth 5501

11 a.m.: David Ellefson (F5), Devin Townsend and Rudy Sarzo autographs
Peavey, Booth #5740, Hall B

11-11:30.: Hot Tips (From Purchasing Affordable Health Care to Using Store Signage to Boost Sales
Idea Center, Hall B Booth 5501

Noon to 1 p.m.: Panel Discussion: "Ask the Experts"
Idea Center, Hall B Booth 5501

1-1:30 p.m.: Participative Selling, Part 1: Why Have a Sales Training Program?
Idea Center, Hall B Booth 5501

1 p.m.: Joe Satriani autographs
Peavey, Booth #5740, Hall B

1:30-2 p.m.: Participative Selling, Part 2: Greeting the Customer and Building a Rapport
Idea Center, Hall B Booth 5501

2-2:30 p.m.: Participative Selling, Part 3: Establishing Purpose and Qualifying Needs
Idea Center, Hall B Booth 5501

2-3 p.m.: Rusty Cooley autographs, demo Jason Becker Signature Distortion
Pro Tone Pedals, Booth #1268, Hall E

2:30-3 p.m.: Participative Selling, Part 4: Presenting Products and Creating an Irresistible Choice
Idea Center, Hall B Booth 5501

3-3:30 p.m.: Participative Selling, Part 5: Processing Objections and Closing the Sale
Idea Center, Hall B Booth 5501

3 p.m.: Flynnville Station autographs
Peavey, Booth #5740 at rear, Hall B

3 p.m.: Shiny Toy Guns performance
Roland, Booth #2672

3:30-4 p.m.: Participative Selling, Part 6: Selling for Music Retailers: Seeking Referrals and the Sale After the Sale
Idea Center, Hall B Booth 5501

3:30-4:30 p.m.: Christian Olde Wolbers autographs, demoing signature Pro Tone pedal
Pro Tone Pedals, Booth #1268, Hall E

4-4:30 p.m.: The Key to Managing Music Product Inventory
Idea Center, Hall B Booth 5501

4 p.m.: Garry Rossington (Lynyrd Skynyrd) autographs
Peavey, Booth #5740, Hall B

4:30-5:30 p.m.: 25 Ways to Lift Sales With Store Design and Merchandising Secrets
Idea Center, Hall B Booth 5501

4:30-5:30 p.m.: Mark Gemini Thwait (Mission UK, Peter Murphy, Mob Research) demo Raven Dirty Chorus and Peligro Fuzz
Pro Tone Pedals, Booth #1268, Hall E

Announcements
Get Your Two Cents In!
Like what you read? Got an opinion to share? Our site has been updated with article commenting, letting you join in on our community by posting your comment and rating the article.

MIX NASHVILLE 2009
After an unbelievable inaugural year in ’08, we’re gearing up for another great event this year, so save the date—May 19-20, 2009! Mix Nashville includes two jam-packed days of expert panels, master classes, product demos and artist performances at Soundcheck Nashville—two days of studio, live sound, songwriting, networking, education and performance! For a taste of last year’s event, check out our exclusive video coverage on the Mix Nashville page!

LIFE IN THE FAST LANE
This collection of St.Croix’s columns was assembled during the two years following his death from cancer in May 2006. Included are many of his most-read columns, as well as personal notes, drawings and photographs. Whether you make your living playing music or recording it, you’ll relish this ride in “The Fast Lane” to revisit the art, technology and life experience that inspired Stephen St.Croix. For more information and to order the book, click here.

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