A Penton Media Property December 30, 2008 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/359 EDITOR'S NOTE --Enter the MCM Awards! Is your Website a winner? Get the recognition you deserve by entering the 2008 Multichannel Merchant Awards. Click here (http://multichannelmerchant.com/awards/) to learn more. But don't delay: The deadline for entries is Jan. 23. ---------------------------------------- ADVERTISEMENT Boost Sales in Tough Times with Incentive Merchandising! Today's shoppers are looking for more value in each purchase. Enhance your incentives/recommendations engine strategies and SEM with context-sensitive incentives and messaging -- using BroadVision's eMerchandising solution. Virtually eliminate cart abandonments by incentivizing throughout the shopping experience! Request a FREE merchandising assessment TODAY! http://www.actonsoftware.com/acton/formfd/197/0019:d-0002 ---------------------------------------- --In Search of SEO Training By Stephan Spencer More merchants are taking search engine optimization into their own hands by bringing SEO inhouse. But while a little knowledge is a dangerous thing, not enough knowledge is bad too. Here's where to turn for an SEO education. To view the full article go to: http://multichannelmerchant.com/ecommerce/1223-search-seo-training ---------------------------------------- ADVERTISEMENT Leveraging Video to Increase Online Retail Sales Online video can demonstrate, showcase and sell product features in a way that changes the nature of online transactions. Optimize your online video strategy! Read White Paper Now http://www.akamai.com/dl/whitepapers/Onlinde_Video_wp.pdf?campaign_id=AANA-2RXEXX ---------------------------------------- --Victoria's Secret's New Site Speaks Spanish -- Sort Of By Tim Parry To better serve its Spanish-speaking customers in the U.S. and around the world, Victoria's Secret this past fall quietly launched a Spanish-language Website. But some marketing experts think the lingerie merchant had better brush up on its Spanish translation. To view the full article go to: http://multichannelmerchant.com/ecommerce/1223-site-speaks-spanish --Top 5 Mistakes Retailers Make On Their Websites By Eric Tobias You need to get personal with customers to compete in today's cutthroat multichannel retail environment. But when it comes to personalizing the consumer shopping experience online, a lot of retailers are getting it wrong. To view the full article go to: http://multichannelmerchant.com/ecommerce/1223-mistakes-retailers-make --Consumers Not So Satisfied With E-tailers This Holiday By Tim Parry If you think you did a better job as an Internet merchant this holiday than last, you may want to take a look at your site from 50,000 feet. According to the annual Top 40 Online Retail Satisfaction Index from ForeSee Results and FGI Research, 40% of e-tailers saw a decline in customer satisfaction. And that's a disturbing trend for merchants hoping to survive the recession. To view the full article go to: http://multichannelmerchant.com/ecommerce/etail-customer-service/ BYTES FROM THE BIG FAT MARKETING BLOG --Are Things at Amazon All That Peachy? Does a record number of orders processed mean it was Amazon.com's best Christmas ever? Or is Amazon tossing around numbers to look like its the e-commerce guru? We don't know, but a look at its post-Christmas press release hints that Amazon would never enter the No Spin Zone. To view the full article go to: http://bigfatmarketingblog.com/2008/12/26/are-things-at-amazon-all-that-peachy/ --Thanks For the Crappy Christmas, Lakeside Collection So where are the holiday gifts for Tim Parry's wife's employees? They were in the mail stream, according to one of Lakeside Collection's call center employees. Not in the mail stream, according to another. looks like Mrs. Parry's employees are going to pitch in and get her a lump of coal. To view the full article go to: http://bigfatmarketingblog.com/2008/12/23/thanks-for-the-crappy-christmas-lakeside-collection/ ABOUT THIS NEWSLETTER Editor-in-Chief: Melissa Dowling, mailto:melissa.dowling@penton.com Senior Editor: Tim Parry, mailto:tim.parry@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2008, Penton Media. 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