In This Issue
Editor's Note
Is your Website a winner? Get the recognition you deserve by
entering the 2008 Multichannel Merchant Awards. Click here to learn
more. But don't delay: The deadline for entries is Jan. 23.
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By Stephan Spencer
More merchants are taking search engine optimization into
their own hands by bringing SEO inhouse. But while a little knowledge is
a dangerous thing, not enough knowledge is bad too. Here's where to turn
for an SEO education.
READ THE FULL ARTICLE
HERE
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Leveraging Video to Increase Online Retail Sales
Online video can demonstrate, showcase and sell product features in a
way that changes the nature of online transactions. Optimize your online
video strategy! Read
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By Tim Parry
To better serve its Spanish-speaking customers in the U.S.
and around the world, Victoria’s Secret this past fall quietly
launched a Spanish-language Website. But some marketing experts think
the lingerie merchant had better brush up on its Spanish
translation.
READ THE FULL ARTICLE
HERE
By Eric Tobias
You need to get personal with customers to compete in
today's cutthroat multichannel retail environment. But when it comes to
personalizing the consumer shopping experience online, a lot of
retailers are getting it wrong.
READ THE FULL ARTICLE
HERE
By Tim Parry
If you think you did a better job as an Internet merchant
this holiday than last, you may want to take a look at your site from
50,000 feet. According to the annual Top 40 Online Retail Satisfaction
Index from ForeSee Results and FGI Research, 40% of e-tailers saw a
decline in customer satisfaction. And that's a disturbing trend for
merchants hoping to survive the recession.
READ THE FULL ARTICLE
HERE
Bytes From The Big Fat Marketing Blog
Does a record number of orders processed mean it was
Amazon.com's best Christmas ever? Or is Amazon tossing around numbers to
look like its the e-commerce guru? We don’t know, but a look at its
post-Christmas press release hints that Amazon would never enter the No
Spin Zone.
READ THE FULL ARTICLE
HERE
So where are the holiday gifts for Tim Parry's wife's
employees? They were in the mail stream, according to one of Lakeside
Collection's call center employees. Not in the mail stream, according to
another. looks like Mrs. Parry's employees are going to pitch in and get
her a lump of coal.
READ THE FULL ARTICLE
HERE
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E07. www.ncof.com
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