In This Issue
By Melody King D.M.
With the holidays right around the corner, it's the perfect
time to add video to your e-commerce site to steer traffic away from
your competitors, improve your site’s stickiness and see more sales
and conversions. So, how do you do it? Here's some advice on getting
started and ensuring your product videos are effective.
READ THE FULL ARTICLE
HERE
By Ken Magill
Should a company hire a professional writer for its blog?
No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he
says, a company's best bloggers already work there. They're in customer
service, accounts payable, human resources, shipping — you name
it.
READ THE FULL ARTICLE
HERE
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the best ones. Ripon
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By Lisa Wehr
Regardless of whether you employ the most talented staff in
today’s working world, if your Website or social media profiles don't
employ good marketing design, you’re losing business. How can you
ensure that your site's design is making the cut? Follow these important
guidelines to find out.
READ THE FULL ARTICLE
HERE
By Jim Tierney
While overall retail sales are expected to remain flat or
down slightly this holiday shopping season, Forrester Research predicts
online retail sales in the U.S. will reach $44.7 billion. That’s an 8%
increase over the 2008 holiday shopping season.
READ THE FULL ARTICLE
HERE
By Tim Parry
The merchant is asking its customers to add the hashtag
"CarpeDeal" to tweets or posts about Sierra Trading Post. It will reward
the most creative entries with gift cards of up to $500.
READ THE FULL ARTICLE
HERE
By Gary Palgon
It’s no surprise that merchants are finding the expense of
complying with PCI DSS to be significant, which has chief security
officers investigating practical ways to reduce both risks and costs.
One option is a new data security model—tokenization—that
substitutes “tokens” for credit card numbers.
READ THE FULL ARTICLE
HERE
Hosted social commerce application provider Bazaarvoice has
launched BrandAnswers, an application designed to directly connect
manufacturers with shoppers in the retail channel and fill the
information gaps that create unnecessary barriers to purchase. Learn
more about BrandAnswers, and other recent product and service launches
for e-commerce, in the The Briefing Room, Multichannel Merchant's new
press service.
READ THE FULL ARTICLE
HERE
About two months after Pepsi’s Amp Energy brand began
offering a free iPhone app that promised to teach men how to find social
success with 24 different female stereotypes, the app has been pulled
from iTunes because of an apparent flood of protests in blogs, in
Twitter and on 24-hour cable business shows.
READ THE FULL ARTICLE
HERE
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