MCM_I-MERCHANT_ A Penton Media Property November 3, 2009 If you want to view this on the web go to: http://enews.penton.com/enews/multichannelmerchant/v/464 ---------------------------------------- ADVERTISEMENT Now introducing Experian Marketing Services' 2009 holiday marketer: Benchmark & trend report. Learn to drive early and lasting holiday marketing success with this detailed analysis of consumer insight, customer data management, direct mail, social networks and online communities, email and search marketing specific to customer engagement during the holidays. http://www.experianmarketingservices.com/register_2009holidaymarketer_ChiefMarketer.php ---------------------------------------- --8 Tips to Add Video Before the Holidays By Melody King D.M. With the holidays right around the corner, it's the perfect time to add video to your e-commerce site to steer traffic away from your competitors, improve your site's stickiness and see more sales and conversions. So, how do you do it? Here's some advice on getting started and ensuring your product videos are effective. To view the full article go to: http://multichannelmerchant.com/ecommerce/1103-adding-video-e-commerce/index.html --Harness the Power of Employee Bloggers By Ken Magill Should a company hire a professional writer for its blog? No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he says, a company's best bloggers already work there. They're in customer service, accounts payable, human resources, shipping -- you name it. To view the full article go to: http://multichannelmerchant.com/mag/harness_power_employee/ ---------------------------------------- ADVERTISEMENT Most customers aren't electronic or print. They're both. Especially the best ones. Ripon Printers can help you take advantage of today's multi-channel world. Ripon Printers helps Internet merchants increase customer satisfaction and sales by incorporating sustainable print. Give your customers a choice and watch profits grow. Call 800-321-3136 today. http://www.riponprinters.com/forms/landingpage.htm ---------------------------------------- --Good Web Design Goes a Long Way By Lisa Wehr Regardless of whether you employ the most talented staff in today's working world, if your Website or social media profiles don't employ good marketing design, you're losing business. How can you ensure that your site's design is making the cut? Follow these important guidelines to find out. To view the full article go to: http://multichannelmerchant.com/ecommerce/1003-web-design-lisa-wehr/ --Forrester Expecting Online Holiday Sales to Increase 8% By Jim Tierney While overall retail sales are expected to remain flat or down slightly this holiday shopping season, Forrester Research predicts online retail sales in the U.S. will reach $44.7 billion. That's an 8% increase over the 2008 holiday shopping season. To view the full article go to: http://multichannelmerchant.com/ecommerce/news/forrester-holiday-sales-2009-1103/ --Sierra Trading Post Launches Twitter Promotion By Tim Parry The merchant is asking its customers to add the hashtag "CarpeDeal" to tweets or posts about Sierra Trading Post. It will reward the most creative entries with gift cards of up to $500. To view the full article go to: http://multichannelmerchant.com/social-media/twitter/1027-sierra-trading-post-social-media/ --How Tokenization Can Help Reduce PCI Compliance Costs By Gary Palgon It's no surprise that merchants are finding the expense of complying with PCI DSS to be significant, which has chief security officers investigating practical ways to reduce both risks and costs. One option is a new data security model -- tokenization -- that substitutes "tokens" for credit card numbers. To view the full article go to: http://multichannelmerchant.com/opsandfulfillment/tokenization-pci-costs-1029/index.html --Briefing Room: Bazaarvoice Launches BrandAnswers Hosted social commerce application provider Bazaarvoice has launched BrandAnswers, an application designed to directly connect manufacturers with shoppers in the retail channel and fill the information gaps that create unnecessary barriers to purchase. Learn more about BrandAnswers, and other recent product and service launches for e-commerce, in the The Briefing Room, Multichannel Merchant's new press service. To view the full article go to: http://blog.multichannelmerchant.com/briefingroom/2009/11/02/bazaarvoice-launches-brandanswers/ --Blog: Pepsi's Pick-up Line:'F' For App, 'A' For Apology About two months after Pepsi's Amp Energy brand began offering a free iPhone app that promised to teach men how to find social success with 24 different female stereotypes, the app has been pulled from iTunes because of an apparent flood of protests in blogs, in Twitter and on 24-hour cable business shows. To view the full article go to: http://bigfatmarketingblog.com/2009/10/27/pepsis-pick-up-line-f-for-the-app-but-a-for-the-apology/ ABOUT THIS NEWSLETTER Editor-in-Chief: Melissa Dowling, mailto:melissa.dowling@penton.com Senior Editor: Tim Parry, mailto:tim.parry@penton.com You are subscribed to this newsletter as #email# To subscribe to this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB To unsubscribe from this newsletter go to: http://subscribe.multichannelmerchant.com/?tc=NLSUB&cid=#message_id#&lid=#list_id#&email=#email# For information on advertising in this newsletter, please contact: Candice Hadley, mailto:candice.hadley@penton.com For questions concerning delivery of this newsletter, please contact our Customer Service Department at: US Toll Free: 866-505-7173 International: 847-763-9504 or mailto:multichannelmerchant@pbinews.com To get this newsletter in a different format (Text or HTML), or to change your e-mail address, please go to your profile page here: http://subscribe.multichannelmerchant.com/?tc=NLSUB&email=#email# Penton Media | 249 W. 17th Street | New York, NY 10011 Copyright 2009, Penton Media. 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